Web 2.0 and Medicine


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Web 2.0 and Medicine

  1. 1. Web 2.0 in Medicine Author: Ves Dimov, MD Clinical Assistant Professor of Medicine, Cleveland Clinic Lerner College of Medicine Hospitalist, Cleveland Clinic December 27, 2006
  2. 2. RSS Podcast Write/Collaborate Blog
  3. 3. <ul><li>This presentation was featured in BMJ 4 days ago: </li></ul><ul><li>How Web 2.0 is changing medicine . Dean Giustini. BMJ 2006;333:1283-1284 (23 December). </li></ul><ul><li>It feels strange to read a journal for years and then to see you name mentioned there… </li></ul>
  4. 4. About Us (me) Any reputable website has an “About Us” section
  5. 5. Who are you to talk to me about Web 2.0 and websites? <ul><li>I have made 9 websites </li></ul><ul><li>They have been featured multiple times BMJ and Medscape </li></ul><ul><li>Abstracts presented at ACC , ASN and Cleveland Clinic Perioperative Summit </li></ul>
  6. 6. How many people visit your website? <ul><li>One million page views since 2005. Just imagine, you have written a book and somebody reads 3,000 pages of it… every day </li></ul><ul><li>350,000 visitors from all over the world </li></ul><ul><li>This is probably a larger readership than many journals </li></ul><ul><li>Google loves content </li></ul>
  7. 7. <ul><li>If I can do it, you can do it too </li></ul><ul><li>The question is: Why would you want to do it? </li></ul><ul><li>Let me show you why with this presentation </li></ul>
  8. 8. Web 2.0 in Medicine
  9. 9. What is Web 2.0 ? The web world is changing before our eyes
  10. 10. What is Web 2.0? <ul><li>Web 2.0 is a collection of (mostly) free web services </li></ul><ul><li>You can’t buy Web 2.0 at the store but you can use it today </li></ul>
  11. 11. Web 1.0 vs. Web 2.0 <ul><li>Web 1.0 users follow links to content </li></ul><ul><li>Web 2.0 users comment, edit and create content </li></ul><ul><li>It is user-created content. For the user, by the user </li></ul>
  12. 12. Web 2.0 = Web as a Platform just like Windows (and better)
  13. 13. RSS Podcast Write/Collaborate Blog
  14. 14. Web 1.0  Web 2.0 Google AdSense Ads, like DoubleClick  G Docs & Spreadsheets MS Word Tags - De.licio.us Directories , Favorites  Wikipedia Britannica Online  Syndication, RSS , Podcast, website follows you Stickiness, stay on the website  Participation ( blogs , comments) Publishing ( websites )  Search, like Google Portal, like Yahoo  Web 2.0 Web 1.0 
  15. 15. Why should I care about Web 2.0?
  16. 16. Where is my place in all that? <ul><li>Everybody is busy </li></ul><ul><li>Web 2.0 saves time by helping you get exactly the information you are interested in </li></ul><ul><li>Blogs let you create content and share it others – this is content created FOR the user BY the user </li></ul>
  17. 17. How can I use Web 2.0?
  18. 18. RSS Podcast Write/Collaborate Blog
  19. 19. RSS
  20. 20. What is RSS ? <ul><li>RSS = R eally S imple S yndication </li></ul><ul><li>A hybrid between a personal assistant and your “inbox for the web” </li></ul>
  21. 21. RSS to Master the Information Overflow <ul><li>Get only the news you want  River of news concept, e.g. Medscape </li></ul><ul><li>&quot;It's like having a personal assistant who goes through every publication and blog that could possibly interest you and picks out stories to bring to your attention&quot; -- PC Magazine </li></ul><ul><li>Instead of visiting 20 websites per day, let them send information to you  Bloglines or Google Reader </li></ul>
  22. 22. RSS <ul><li>S ubscribe to specific searches on Pubmed (e.g. cardiac resynchronization therapy) or any search engine and collect them in one place </li></ul><ul><li>S ubscribe to the major medical journals RSS feeds </li></ul>
  23. 23. RSS = Inbox for the Web <ul><li>RSS is like you email “inbox for the web” </li></ul><ul><li>Collects all the information you need in one place </li></ul><ul><li>I rarely visit websites anymore despite reading more than 200 sites a day </li></ul><ul><li>RSS reader is the central point </li></ul>
  24. 24. RSS Podcast Write/Collaborate Blog
  25. 25. Podcast
  26. 26. What is a podcast? <ul><li>Podcast = po rtable broad cast (audio file) </li></ul><ul><li>i Pod file </li></ul><ul><li>It’s portable, you can take it with you whenever you go </li></ul>
  27. 27. Podcast <ul><li>Podcast is a downloadable audio file. You can subscribe via RSS </li></ul><ul><li>Most major journals feature weekly audio summary of contents </li></ul><ul><li>You can listen when you commute to work or exercise </li></ul><ul><li>Make CME portable by using text-to-speech </li></ul>
  28. 28. Videocast <ul><li>Video Podcasts on Health Edge by the Cleveland Clinic </li></ul><ul><li>JAMA </li></ul>
  29. 29. Top 5 Podcasts <ul><li>ACC Conversations with Experts - link </li></ul><ul><li>Johns Hopkins Medicine </li></ul><ul><li>JAMA Audio Commentary </li></ul><ul><li>NEJM This Week </li></ul><ul><li>Lancet </li></ul>
  30. 30. How to listen to podcasts? <ul><li>P </li></ul><ul><li>P odcast </li></ul><ul><li>P ortable audio </li></ul><ul><li>P C </li></ul><ul><li>P od  iPod/iTunes </li></ul>
  31. 31. Persistent Search <ul><li>Set up a search query </li></ul><ul><li>Get updated any time something new is published about your search term </li></ul><ul><li>Cleveland Clinic uses the concept on its front page </li></ul>
  32. 32. RSS Podcast Write/Collaborate Blog
  33. 33. Write/Collaborate Online
  34. 34. Google Docs&Spreadsheets is for Writing and Collaboration <ul><li>Online MS Word and Excel alternatives </li></ul><ul><li>Several users can revise a document at the same time, compare the revisions </li></ul><ul><li>No more emailing back and forth different versions of a Word document </li></ul><ul><li>Export to MS Word, Excel or PDF </li></ul>
  35. 35. RSS Podcast Write/Collaborate Blog
  36. 36. Blog
  37. 37. What is a blog? <ul><li>Blog = Web log </li></ul><ul><li>Easy-to-make website </li></ul>
  38. 38. Web 2.0 = Give the power back to the user <ul><li>It’s not difficult at all </li></ul><ul><li>Creating a website is as easy as opening an email account </li></ul><ul><li>Maintaining a website is even easier </li></ul>
  39. 39. How easy? <ul><li>Google’s Blogger claims that it takes 5 minutes to start a website. </li></ul><ul><li>The NY Times gave it a try and it took them 4 minutes </li></ul>
  40. 40. How can I make a website? <ul><li>Google Blogger.com or WordPress.com </li></ul><ul><li>And many others - all for free </li></ul>
  41. 41. What about those bloggers? <ul><li>Blogging can’t be serious, right? </li></ul><ul><li>Right </li></ul><ul><li>They may not be serious but they get millions of visitors </li></ul>
  42. 42. Compare <ul><li>CCF CME website gets 1.3 million visitors per YEAR </li></ul><ul><li>I have 200,000-350,000 visitors per year </li></ul><ul><li>DailyKos has 5.4 million per WEEK, 700,000 per day. In other words, they make the CCF CME yearly count in 2 days </li></ul>
  43. 43. Blogosphere <ul><li>Collection of blogs on the Internet is called blogosphere and is doubling in size every 5 months </li></ul><ul><li>A new blog is created every second </li></ul>
  44. 45. More and more people see the world through “Google eyeglasses”
  45. 46. An Example of Web 2.0
  46. 47. Search <ul><li>Search for: </li></ul><ul><li>Clinical Cases </li></ul><ul><li>Clinical Cases Cardiology </li></ul><ul><li>Clinical Cases Nephrology </li></ul><ul><li>Procedure Note </li></ul><ul><li>Admission Note </li></ul><ul><li>Central Line </li></ul>
  47. 48. Clinical Cases and Images <ul><li>A website based on the Google blog platform </li></ul><ul><li>It is NOT a blog </li></ul><ul><li>This is a small example of Web 2.0 </li></ul><ul><li>See the visitors statistics </li></ul>
  48. 49. Using Blogging Software to Create a &quot;Regular&quot; Website <ul><li>You don’t have to be a blogger to use blogging software </li></ul><ul><li>You can create a regular website (NOT a blog) for free, host it for free and even make money off of it with Google AdSense </li></ul>
  49. 50. Why do I need a website? <ul><li>Collect interesting articles </li></ul><ul><li>Write down research ideas </li></ul><ul><li>Collect interesting cases </li></ul><ul><li>Make your own educational portfolio and share it with the world </li></ul><ul><li>Post your resume/CV </li></ul><ul><li>Make a website for your practice </li></ul>
  50. 51. How about HIPAA and patient cases? <ul><li>There are 18 identifiers that must not be present in the case description </li></ul>
  51. 52. How not to blog and get fired? <ul><li>Always check with your boss </li></ul><ul><li>Comply with the institutional blogging guidelines (if available) </li></ul><ul><li>Your patients may be blogging about you </li></ul><ul><li>Do not blog about them in any HIPAA-identifiable way </li></ul>
  52. 53. RSS Podcast Write/Collaborate Blog
  53. 54. Web 2.0 is here to stay Nobody can stop the world
  54. 55. It’s all about user-created content <ul><li>You (the user) create content </li></ul><ul><li>Share it with other users </li></ul>
  55. 56. Take Home Message <ul><li>Web 2.0 offers a great opportunity. We should use it to: </li></ul><ul><li>Benefit our patients </li></ul><ul><li>Stay updated </li></ul><ul><li>Share knowledge with medical professional all over the world </li></ul><ul><li>Take research collaboration to the next level </li></ul><ul><li>Career advancement </li></ul>
  56. 57. Questions?
  57. 58. RSS Podcast Write/Collaborate Blog
  58. 59. Web 2.0 Services I Use Daily <ul><li>Google </li></ul><ul><li>GMail </li></ul><ul><li>Bloglines </li></ul><ul><li>Google Docs & Spreadsheets </li></ul><ul><li>Blogger </li></ul><ul><li>Google Calendar </li></ul><ul><li>iTunes </li></ul>