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Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
Web 2.0 and Medicine
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Web 2.0 and Medicine

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  • 1. Web 2.0 in Medicine Author: Ves Dimov, MD Clinical Assistant Professor of Medicine, Cleveland Clinic Lerner College of Medicine Hospitalist, Cleveland Clinic December 27, 2006
  • 2. RSS Podcast Write/Collaborate Blog
  • 3. <ul><li>This presentation was featured in BMJ 4 days ago: </li></ul><ul><li>How Web 2.0 is changing medicine . Dean Giustini. BMJ 2006;333:1283-1284 (23 December). </li></ul><ul><li>It feels strange to read a journal for years and then to see you name mentioned there… </li></ul>
  • 4. About Us (me) Any reputable website has an “About Us” section
  • 5. Who are you to talk to me about Web 2.0 and websites? <ul><li>I have made 9 websites </li></ul><ul><li>They have been featured multiple times BMJ and Medscape </li></ul><ul><li>Abstracts presented at ACC , ASN and Cleveland Clinic Perioperative Summit </li></ul>
  • 6. How many people visit your website? <ul><li>One million page views since 2005. Just imagine, you have written a book and somebody reads 3,000 pages of it… every day </li></ul><ul><li>350,000 visitors from all over the world </li></ul><ul><li>This is probably a larger readership than many journals </li></ul><ul><li>Google loves content </li></ul>
  • 7. <ul><li>If I can do it, you can do it too </li></ul><ul><li>The question is: Why would you want to do it? </li></ul><ul><li>Let me show you why with this presentation </li></ul>
  • 8. Web 2.0 in Medicine
  • 9. What is Web 2.0 ? The web world is changing before our eyes
  • 10. What is Web 2.0? <ul><li>Web 2.0 is a collection of (mostly) free web services </li></ul><ul><li>You can’t buy Web 2.0 at the store but you can use it today </li></ul>
  • 11. Web 1.0 vs. Web 2.0 <ul><li>Web 1.0 users follow links to content </li></ul><ul><li>Web 2.0 users comment, edit and create content </li></ul><ul><li>It is user-created content. For the user, by the user </li></ul>
  • 12. Web 2.0 = Web as a Platform just like Windows (and better)
  • 13. RSS Podcast Write/Collaborate Blog
  • 14. Web 1.0  Web 2.0 Google AdSense Ads, like DoubleClick  G Docs &amp; Spreadsheets MS Word Tags - De.licio.us Directories , Favorites  Wikipedia Britannica Online  Syndication, RSS , Podcast, website follows you Stickiness, stay on the website  Participation ( blogs , comments) Publishing ( websites )  Search, like Google Portal, like Yahoo  Web 2.0 Web 1.0 
  • 15. Why should I care about Web 2.0?
  • 16. Where is my place in all that? <ul><li>Everybody is busy </li></ul><ul><li>Web 2.0 saves time by helping you get exactly the information you are interested in </li></ul><ul><li>Blogs let you create content and share it others – this is content created FOR the user BY the user </li></ul>
  • 17. How can I use Web 2.0?
  • 18. RSS Podcast Write/Collaborate Blog
  • 19. RSS
  • 20. What is RSS ? <ul><li>RSS = R eally S imple S yndication </li></ul><ul><li>A hybrid between a personal assistant and your “inbox for the web” </li></ul>
  • 21. RSS to Master the Information Overflow <ul><li>Get only the news you want  River of news concept, e.g. Medscape </li></ul><ul><li>&amp;quot;It&apos;s like having a personal assistant who goes through every publication and blog that could possibly interest you and picks out stories to bring to your attention&amp;quot; -- PC Magazine </li></ul><ul><li>Instead of visiting 20 websites per day, let them send information to you  Bloglines or Google Reader </li></ul>
  • 22. RSS <ul><li>S ubscribe to specific searches on Pubmed (e.g. cardiac resynchronization therapy) or any search engine and collect them in one place </li></ul><ul><li>S ubscribe to the major medical journals RSS feeds </li></ul>
  • 23. RSS = Inbox for the Web <ul><li>RSS is like you email “inbox for the web” </li></ul><ul><li>Collects all the information you need in one place </li></ul><ul><li>I rarely visit websites anymore despite reading more than 200 sites a day </li></ul><ul><li>RSS reader is the central point </li></ul>
  • 24. RSS Podcast Write/Collaborate Blog
  • 25. Podcast
  • 26. What is a podcast? <ul><li>Podcast = po rtable broad cast (audio file) </li></ul><ul><li>i Pod file </li></ul><ul><li>It’s portable, you can take it with you whenever you go </li></ul>
  • 27. Podcast <ul><li>Podcast is a downloadable audio file. You can subscribe via RSS </li></ul><ul><li>Most major journals feature weekly audio summary of contents </li></ul><ul><li>You can listen when you commute to work or exercise </li></ul><ul><li>Make CME portable by using text-to-speech </li></ul>
  • 28. Videocast <ul><li>Video Podcasts on Health Edge by the Cleveland Clinic </li></ul><ul><li>JAMA </li></ul>
  • 29. Top 5 Podcasts <ul><li>ACC Conversations with Experts - link </li></ul><ul><li>Johns Hopkins Medicine </li></ul><ul><li>JAMA Audio Commentary </li></ul><ul><li>NEJM This Week </li></ul><ul><li>Lancet </li></ul>
  • 30. How to listen to podcasts? <ul><li>P </li></ul><ul><li>P odcast </li></ul><ul><li>P ortable audio </li></ul><ul><li>P C </li></ul><ul><li>P od  iPod/iTunes </li></ul>
  • 31. Persistent Search <ul><li>Set up a search query </li></ul><ul><li>Get updated any time something new is published about your search term </li></ul><ul><li>Cleveland Clinic uses the concept on its front page </li></ul>
  • 32. RSS Podcast Write/Collaborate Blog
  • 33. Write/Collaborate Online
  • 34. Google Docs&amp;Spreadsheets is for Writing and Collaboration <ul><li>Online MS Word and Excel alternatives </li></ul><ul><li>Several users can revise a document at the same time, compare the revisions </li></ul><ul><li>No more emailing back and forth different versions of a Word document </li></ul><ul><li>Export to MS Word, Excel or PDF </li></ul>
  • 35. RSS Podcast Write/Collaborate Blog
  • 36. Blog
  • 37. What is a blog? <ul><li>Blog = Web log </li></ul><ul><li>Easy-to-make website </li></ul>
  • 38. Web 2.0 = Give the power back to the user <ul><li>It’s not difficult at all </li></ul><ul><li>Creating a website is as easy as opening an email account </li></ul><ul><li>Maintaining a website is even easier </li></ul>
  • 39. How easy? <ul><li>Google’s Blogger claims that it takes 5 minutes to start a website. </li></ul><ul><li>The NY Times gave it a try and it took them 4 minutes </li></ul>
  • 40. How can I make a website? <ul><li>Google Blogger.com or WordPress.com </li></ul><ul><li>And many others - all for free </li></ul>
  • 41. What about those bloggers? <ul><li>Blogging can’t be serious, right? </li></ul><ul><li>Right </li></ul><ul><li>They may not be serious but they get millions of visitors </li></ul>
  • 42. Compare <ul><li>CCF CME website gets 1.3 million visitors per YEAR </li></ul><ul><li>I have 200,000-350,000 visitors per year </li></ul><ul><li>DailyKos has 5.4 million per WEEK, 700,000 per day. In other words, they make the CCF CME yearly count in 2 days </li></ul>
  • 43. Blogosphere <ul><li>Collection of blogs on the Internet is called blogosphere and is doubling in size every 5 months </li></ul><ul><li>A new blog is created every second </li></ul>
  • 44. &nbsp;
  • 45. More and more people see the world through “Google eyeglasses”
  • 46. An Example of Web 2.0
  • 47. Search <ul><li>Search for: </li></ul><ul><li>Clinical Cases </li></ul><ul><li>Clinical Cases Cardiology </li></ul><ul><li>Clinical Cases Nephrology </li></ul><ul><li>Procedure Note </li></ul><ul><li>Admission Note </li></ul><ul><li>Central Line </li></ul>
  • 48. Clinical Cases and Images <ul><li>A website based on the Google blog platform </li></ul><ul><li>It is NOT a blog </li></ul><ul><li>This is a small example of Web 2.0 </li></ul><ul><li>See the visitors statistics </li></ul>
  • 49. Using Blogging Software to Create a &amp;quot;Regular&amp;quot; Website <ul><li>You don’t have to be a blogger to use blogging software </li></ul><ul><li>You can create a regular website (NOT a blog) for free, host it for free and even make money off of it with Google AdSense </li></ul>
  • 50. Why do I need a website? <ul><li>Collect interesting articles </li></ul><ul><li>Write down research ideas </li></ul><ul><li>Collect interesting cases </li></ul><ul><li>Make your own educational portfolio and share it with the world </li></ul><ul><li>Post your resume/CV </li></ul><ul><li>Make a website for your practice </li></ul>
  • 51. How about HIPAA and patient cases? <ul><li>There are 18 identifiers that must not be present in the case description </li></ul>
  • 52. How not to blog and get fired? <ul><li>Always check with your boss </li></ul><ul><li>Comply with the institutional blogging guidelines (if available) </li></ul><ul><li>Your patients may be blogging about you </li></ul><ul><li>Do not blog about them in any HIPAA-identifiable way </li></ul>
  • 53. RSS Podcast Write/Collaborate Blog
  • 54. Web 2.0 is here to stay Nobody can stop the world
  • 55. It’s all about user-created content <ul><li>You (the user) create content </li></ul><ul><li>Share it with other users </li></ul>
  • 56. Take Home Message <ul><li>Web 2.0 offers a great opportunity. We should use it to: </li></ul><ul><li>Benefit our patients </li></ul><ul><li>Stay updated </li></ul><ul><li>Share knowledge with medical professional all over the world </li></ul><ul><li>Take research collaboration to the next level </li></ul><ul><li>Career advancement </li></ul>
  • 57. Questions?
  • 58. RSS Podcast Write/Collaborate Blog
  • 59. Web 2.0 Services I Use Daily <ul><li>Google </li></ul><ul><li>GMail </li></ul><ul><li>Bloglines </li></ul><ul><li>Google Docs &amp; Spreadsheets </li></ul><ul><li>Blogger </li></ul><ul><li>Google Calendar </li></ul><ul><li>iTunes </li></ul>

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