REVERSING VALUES
(IS IT REALLY GOOD, WHAT THEY TELL US IS GOOD?)
#CultureCode
Massimo Cardaci – 28.02.2014
Someone says that the best way
to define something intangible
is to show how it allows to
differentiate
(Others)
Ensure to offer
great offices to employees
(We)
Do not give them an office.
We ensure they may work from a
place not requiring significant
travelling,
to reduce thei...
(Others)
Ensure people are rewarded
substantially for the
overtime they do
(We)
Ensure they do everyday a
lot of overtime.
With their beloved family.
(Others)
Ensure employees are
trained to increase
their competency in
their duties
(We)
Do not train them.
We ensure they become an
appreciated reference point
in their field.
(Others)
Give employees benefits
(We)
Do not give employees
benefits.
Give them trust.
(Others)
Give employees good
economical conditions
(We)
Give them hassle free
financial stability over
time.
(Others)
Have a Mission, a Vision, a
Strategy, Goals, Turnover
and EBIT
(We)
Have People
(Others)
Are controlled by
Shareholders, Stakeholders
and Customers
(We)
Are controlled by
worldwide children
(Others)
Have well structured
pyramidal organigram
(We)
Have an ever growing
Family-Tree.
With roots at the bottom.
(Others)
Ensure people grow their
skills
(We)
Ensure they grow as a
PERSON
(Others)
Are quoted in the
FTSE100 / MIB30 / CAC40 /
MICEX10 / DOW30
/ Nikkei225 / FTSEChinaA50 /
etc.
(We)
Are quoted in the
WORLD7.000.000.000
(soon 8.000.000.000 )
(Others)
Are the ones that go to
United Nations and present
themselves as

“Hello: I am an N-Billion
turnover company”
(We)
Are the ones that go to
United Nations and present
ourselves as
“Hello: 1.000.000.000 people
in the world eat everyda...
(Others)
Focus their company growth
towards the amount of
dividend they give to
anonymous investors.
(We)
Focus our company growth
towards increasing the
number of known people we
can sustain with our salary
We are...
Driin... Driin...

Oh. It was just a dream...
Time to wake-up
and go to work.
Think with your brain.
Inform yourself.
Do not stop dreaming.
THANK YOU!

More about me:
LinkedIn Profile: Massimo Cardaci [English]
Volunteer activities:
Handicap: www.orsaminore.org ...
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Reversing Values

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Is it really good what they tell us is good ?
A different perspective on Economical values

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Reversing Values

  1. 1. REVERSING VALUES (IS IT REALLY GOOD, WHAT THEY TELL US IS GOOD?) #CultureCode Massimo Cardaci – 28.02.2014
  2. 2. Someone says that the best way to define something intangible is to show how it allows to differentiate
  3. 3. (Others) Ensure to offer great offices to employees
  4. 4. (We) Do not give them an office. We ensure they may work from a place not requiring significant travelling, to reduce their stress, costs and environmental impact.
  5. 5. (Others) Ensure people are rewarded substantially for the overtime they do
  6. 6. (We) Ensure they do everyday a lot of overtime. With their beloved family.
  7. 7. (Others) Ensure employees are trained to increase their competency in their duties
  8. 8. (We) Do not train them. We ensure they become an appreciated reference point in their field.
  9. 9. (Others) Give employees benefits
  10. 10. (We) Do not give employees benefits. Give them trust.
  11. 11. (Others) Give employees good economical conditions
  12. 12. (We) Give them hassle free financial stability over time.
  13. 13. (Others) Have a Mission, a Vision, a Strategy, Goals, Turnover and EBIT
  14. 14. (We) Have People
  15. 15. (Others) Are controlled by Shareholders, Stakeholders and Customers
  16. 16. (We) Are controlled by worldwide children
  17. 17. (Others) Have well structured pyramidal organigram
  18. 18. (We) Have an ever growing Family-Tree. With roots at the bottom.
  19. 19. (Others) Ensure people grow their skills
  20. 20. (We) Ensure they grow as a PERSON
  21. 21. (Others) Are quoted in the FTSE100 / MIB30 / CAC40 / MICEX10 / DOW30 / Nikkei225 / FTSEChinaA50 / etc.
  22. 22. (We) Are quoted in the WORLD7.000.000.000 (soon 8.000.000.000 )
  23. 23. (Others) Are the ones that go to United Nations and present themselves as “Hello: I am an N-Billion turnover company”
  24. 24. (We) Are the ones that go to United Nations and present ourselves as “Hello: 1.000.000.000 people in the world eat everyday because our salary”
  25. 25. (Others) Focus their company growth towards the amount of dividend they give to anonymous investors.
  26. 26. (We) Focus our company growth towards increasing the number of known people we can sustain with our salary
  27. 27. We are... Driin... Driin... Oh. It was just a dream... Time to wake-up and go to work.
  28. 28. Think with your brain. Inform yourself. Do not stop dreaming.
  29. 29. THANK YOU! More about me: LinkedIn Profile: Massimo Cardaci [English] Volunteer activities: Handicap: www.orsaminore.org [English/Italian] Ethical Economy: www.edc-consulting.org [Italian] Time Management: www.time-management.it [Italian] Some Publications: www.lulu.com/spotlight/maxcardaci Book on Time Management: “Would you change 25 minutes?” [Italian] Books on History of Science: “Spots on the Sun? Are you joking, right?” [Italian]
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