“The Best Story Wins”
                                       Mr. Jerry Cole…
• Founder, Coldwell Banker Residential Affili...
Is Coming to Town
The Story Board….In 1981
Story-Building
The Story With a Great Ending!




     Is Coming to Town
Coldwell Banker Today (2009)
   3,300       • Office Locations Worldwide

  93,000       • Sales Associates

  650,000    ...
You Know Us.
We Know Real Estate.
Prudential Real Estate Today (2009)
   1,700       •Office Locations Worldwide


  60,000       •Sales Associates


 402 ,...
Story Told by…
Travis Wright
travis-wright@comcast.net
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Story Telling In Real Estate Franchising

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How the art of story telling helped launch the two premier real estate networks in the United States.

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Story Telling In Real Estate Franchising

  1. 1. “The Best Story Wins” Mr. Jerry Cole… • Founder, Coldwell Banker Residential Affiliates, 1981 • Founder, The Prudential Residential Affiliates, 1987
  2. 2. Is Coming to Town
  3. 3. The Story Board….In 1981
  4. 4. Story-Building
  5. 5. The Story With a Great Ending! Is Coming to Town
  6. 6. Coldwell Banker Today (2009) 3,300 • Office Locations Worldwide 93,000 • Sales Associates 650,000 • Real Estate Transactions Yearly $170 Billion • Gross Sales Volume $4 Billion • Gross Commissions $150 Million • Franchise Royalties
  7. 7. You Know Us. We Know Real Estate.
  8. 8. Prudential Real Estate Today (2009) 1,700 •Office Locations Worldwide 60,000 •Sales Associates 402 ,000 •Real Estate Transactions Yearly $110 Billion •Gross Sales Volume $2.8 Billion •Gross Commissions $96 Million •Franchise Royalties
  9. 9. Story Told by… Travis Wright travis-wright@comcast.net
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