What it’s all about… The Make-A-Wish® Foundation grants wishes to  children, aged 3 to 17, with a life threatening  medic...
Introduction The 100 Holes of Golf Challenge    June 20, 2012    Dusk to Dawn    Glen Arbour Golf Club    Hammonds Pl...
What is a Donation? A donation consists in a transfer of money or goods that is free  of any rights, privileges or benefi...
Obligations of Make-A-Wish (registered charity) Issue a charitable receipt for tax purposes. Make-A-Wish ensures donors ...
The Ask…  Seems obvious, but many people hesitate to do so.  If you want to collect donations, you need to ask for   the...
Key Fundraising Tenents A person must ask another person for money – face-to-face is  best, but online is also very helpf...
Know How to Ask The vast majority of letter requests wind up in the wastepaper  basket. The most effective way to get po...
Setting Up an AppointmentMake the call for an appointmentAsk for the meeting to discuss your commitment to Make-A-Wish a...
Key Points to Remember Talk about your commitment and  have key pieces of information about  your marathon and Make-A-Wis...
Possible Responses                                          1.) The prospect says                                        ...
AskingThe three R’s apply    Ask the Right people,    At the Right time                              Abigail    For th...
Target your prospective donors (yourmarket)It’s crucial: You must target people who are inclined to make a donation to  y...
Interest people in your project before the cause. You must sell your Golf Marathon and then, the cause ~~  raising funds ...
You must be clear             Clearly explain how the funds raised will              be used.             You need to si...
Diversify your sources    Don’t place all your eggs in one basket    Sale of objects, e.g. art raffles, yard/garage sale...
Make it easy for them! Make it easy for people to make their donations. For instance, the on-line fundraising site,  www...
www.makeawishgolfmarathon.ca            On-Line Fundraising is great way             to get started            The site ...
Saying Thank YouThere’s no need for a fancy speech to say Thank you!Say it simply, respecting your donor’s or sponsor’s ...
100 Holes of Golf Fundraising Tips 'n Tricks
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100 Holes of Golf Fundraising Tips 'n Tricks

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A step by step guide to fundraising do's and don'ts to help you as you raise funds for your efforts in the 100 Holes of Golf Challenge for Wishes.

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100 Holes of Golf Fundraising Tips 'n Tricks

  1. 1. What it’s all about… The Make-A-Wish® Foundation grants wishes to children, aged 3 to 17, with a life threatening medical condition to enrich the human experience with HOPE, STRENGTH and JOY. Fundraising Tips & Tricks
  2. 2. Introduction The 100 Holes of Golf Challenge  June 20, 2012  Dusk to Dawn  Glen Arbour Golf Club  Hammonds Plains, Nova Scotia Tips and tricks that will help you in your Fundraising Activity Let’s start… Fundraising Tips & Tricks
  3. 3. What is a Donation? A donation consists in a transfer of money or goods that is free of any rights, privileges or benefits to the donor. Donations can be earmarked for a specific project, in which case it is better known as a designated donation. In your case, designated toward your fundraising efforts.  The donation must be for the benefit of the Make-A-Wish® Foundation Atlantic Provinces, a registered charity.  Official Receipt – a receipt issued by a registered charity to a donor to acknowledge receipt of a gift. The donor needs such a receipt to support a claim for a tax credit. Maryn Fundraising Tips & Tricks
  4. 4. Obligations of Make-A-Wish (registered charity) Issue a charitable receipt for tax purposes. Make-A-Wish ensures donors are thanked appropriately. All cash donations justify the issue of a tax receipt. That is also the case for most in kind donations. You can fundraise for your expenses and for your fundraising obligations – only the fundraising portion will qualify for a tax receipt Manon with twin brother Maxime Fundraising Tips & Tricks
  5. 5. The Ask…  Seems obvious, but many people hesitate to do so.  If you want to collect donations, you need to ask for them.  Many people are shy and uncomfortable asking for money. We are preconditioned by parents/society not to ask for money  Fear of rejection  Too busy  Not comfortable approach friends & colleagues  But it’s actually very simple... if you don’t ask, you won’tFallon with family at Toronto Zoo receive! August 2009 Fundraising Tips & Tricks
  6. 6. Key Fundraising Tenents A person must ask another person for money – face-to-face is best, but online is also very helpful People respond best to people representing a cause rather than the cause itself Leadership in the raising of money must come from volunteers, not from a paid staff person The best prospects for any cause are its previous contributors Giving must be proportionate to the ability to give FOLLOW UP is critical speaking over the phone or meeting face- to-face is the best way to ask for Daniel (in wheelchair) with younger support! brother and mom at the Vancouver Olympics Fundraising Tips & Tricks
  7. 7. Know How to Ask The vast majority of letter requests wind up in the wastepaper basket. The most effective way to get positive results is to do it in person. Start with your best prospects (builds confidence and momentum) Send them an on-line request from your fundraising page and then follow-up by phone or meet in person for coffee Be confident about the ask amount – rehearse and role play Follow Up – clarify next steps with your prospects and follow up, if need beDon’t underestimate the power of your personal appeal and the power of a wish! Fundraising Tips & Tricks
  8. 8. Setting Up an AppointmentMake the call for an appointmentAsk for the meeting to discuss your commitment to Make-A-Wish and the meaning of your marathon - not a telephone solicitation - ensure you get a face-to-face - don’t let a preemptive strike foil your plans to meet  Establish where the meeting will take place – office, home, with spouse/partner Laura  Be persistent about face-to-face meeting Fundraising Tips & Tricks
  9. 9. Key Points to Remember Talk about your commitment and have key pieces of information about your marathon and Make-A-Wish Listen! Be enthusiastic and passionate Ask for a specific amount Close or arrange for follow upThe Make-A-Wish Atlantic Provinces Team is there to assist…ask for help! Alyssa Fundraising Tips & Tricks
  10. 10. Possible Responses  1.) The prospect says “YES!”  2.) The prospect says Samantha “Maybe”. They ask for “more time” to consider your request. Ask what info they might need; it might be timing – ask if there’d be a better time to ask 3.) The prospect says “No” – try to find out why. If it’s timing, there might be a better time to come back. Think of it as “Not Yet” Fundraising Tips & Tricks
  11. 11. AskingThe three R’s apply Ask the Right people, At the Right time Abigail For the Right amount Spend more time approaching people who are known to be generous. Take note that generous people are not necessarily the wealthiest. We give to people who we respect and who have a good reputation. The Foundation that you represent must also have a good reputation. Fundraising Tips & Tricks
  12. 12. Target your prospective donors (yourmarket)It’s crucial: You must target people who are inclined to make a donation to you. Focus your efforts on your target market. You may expend too much energy trying to convince donors who have no affinity for your event or the organization that you represent. Don’t get discouraged. Approach your friends, family, and acquaintances/coworkers. Companies receive thousands of requests and often the awarding of donations is decided by committees – which may have your contacts involved. Fundraising Tips & Tricks
  13. 13. Interest people in your project before the cause. You must sell your Golf Marathon and then, the cause ~~ raising funds to grant wishes for kids like Zac in Atlantic CanadaPeople want to know: ‘What will Make-A-Wish do with my donation?’Be prepared to answer...Make-A-Wish of Atlantic Provinces grants wishes to kids with life-threatening illnesses right here in our Region. Funds raised here, stay here. People must feel that your efforts are focused on golfing at least 100 holes in a day and by doing this, you and your donors will be helping to grant a sick child’s wish. When sponsoring an individual, people like to help the individual asking followed by helping the cause. Fundraising Tips & Tricks
  14. 14. You must be clear  Clearly explain how the funds raised will be used.  You need to simplify the information, make it accessible and easily understandable.  Let them know that the funds raised will be used for Atlantic Canadian kids, aged 3 to 17, with a life threatening medical condition. Amelia  Important: the funds raised in Atlantic provinces stay in Atlantic provinces. Fundraising Tips & Tricks
  15. 15. Diversify your sources  Don’t place all your eggs in one basket  Sale of objects, e.g. art raffles, yard/garage sales  Benefit dinner  Golf Tournament  But it’s always important to diversify your fundraising methods  Meetings  Events, e.g. bridge, bingo, winetasting fundraisers, 50/50 drawsOther Ideas: amount Fundraising Tips & Tricks
  16. 16. Make it easy for them! Make it easy for people to make their donations. For instance, the on-line fundraising site, www.makeawishgolfmarathon.ca allows supporters to make their donations on line. An excellent idea! Your donors will be able to support you through the Internet and immediately receive their tax receipt. Think about chunking up your ask into pledges. For example, pledge $2 per hole Fundraising Tips & Tricks
  17. 17. www.makeawishgolfmarathon.ca  On-Line Fundraising is great way to get started  The site contains lots of info for you and your supporters, including Zac’s story  3 yr old Zac from Lwr Sackville has been fighing cancer for about 2 years. If he can find the courage to do battle every day, surely you and your network can find a way to golf 100 holes and raise funds. Fundraising Tips & Tricks
  18. 18. Saying Thank YouThere’s no need for a fancy speech to say Thank you!Say it simply, respecting your donor’s or sponsor’s values and your own.Just say it! Fundraising Tips & Tricks

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