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Long tail keywords, features and how to find one
Long Tail Keywords are simply a type of keyword phrase with as much as three to f ive words in the phrase
and are collectively more specif ic than a single keyword. Long tail keywords are more likely to convert to
sales than shorter keywords, more generic because it has less competition. Most long tail keyword
searchers are specif ically looking f or products/services to purchase. Webmasters/bloggers can also use
long tail keyword to ref ine search terms to their web pages.
Let’s take f or instance these two keywords “Sony TV” and “Sony Bravia TV BX31 22inches”, which of the
two do you think a searcher who is really interested in buying an LCD TV will be searching f or? The later of
course, long tail keywords produce specif ic results and targeted traf f ic. The traf f ic may not be as much as
the f ormer but it is also less competitive.
Features of a Perfect Long Tail Keyword:
A perf ect long tail keyword should be able to have the f ollowing f eatures;
Competition: Long tail keywords normally have less competition compared to general keywords in broad
searches but should be able to have a little competition to ensure a good PPC amount so you won’t be
wasting your time ranking f or it.
Conversion: A good long tail keyword should be able to sell your products; you won’t want to rank f or a
long tail keyword that doesn’t convert to sales. So any log tail keyword you are settling f or should have a
good conversion rate.
Traffic: What is the essence of ranking f or a long tail keyword that won’t drive a good amount of targeted
traf f ic to your website? While some long tail keywords can produce a monthly traf f ic of 300 visits some
may not boast of 10 visits in a whole month. My advice is don’t waste your time on long tail keywords that
can generate a good amount of traf f ic.
Ranking: A good long tail keyword should be easy to rank f or, having in mind that people who search by
using long tail keywords are mostly likely to become buyers we should strive to be at the f ore-f ront of such
keyword easily else don’t waste your time because such searcher may not wait to check inner pages of the
search since the f irst result will give him exactly what he is looking f or.
Relevance: A perf ect long tail keyword must have relevance to the content you are applying it on. That
relevance must be maintained, so choose a keyword that best matches your products or services so as to
stand a greater chance of converting. Let the keyword naturally suit your content.
Must Read: How to choose the right keywords for your blog post
How to find long tail keywords:
Most small businesses or start-ups f ace the challenges of competing to rank f or competitive keywords and
of ten times get lost on the inner pages of search engine results. My advice is target long tail keywords,
that’s because it is less competitive and more specif ic and can make a huge dif f erence. Aggregately ranking
f or several long tail keywords can add up to the majority of your site’s search-driven traf f ic.
But of ten times we don’t know how to f ind long tail keywords to rank f or so I intend to share with you some
great methods to f ind the perf ect long tail keywords.
Search Engine Suggest: Have you ever tried to search f or something on Google or any other search
engine and as you are typing more terms are suggested in your search f or you? Even search engines
understand the importance of long tail keywords in producing ref ined and better results?
These suggested terms are actually what people are searching f or, Google and other search engines store
the data of every search ever made on them and use such data to suggest search terms whenever we are
searching f or same or related query.
Keyword Research Tools: Keyword research tools are great f or keyword researches and so should be
used every time we are researching keywords to rank f or but no particular keyword research tool could
boast of having it all so I advise you to use several keyword research tools like WordStream Keyword tool,
Google keyword Tool, Google Trends, Youtube Keyword Tool and Twitter searches etc.
Analytics: Most times the long tail keywords that attract visitors to our site may not have been targeted in
any web page in our site, so thoroughly going through your site’s analytics can reveal such keywords to
target. Simply write around such long tail keywords to drive even more targeted traf f ic to your site.
Google Related Searches: Another ef f ective method to gain a good insight into long tail keywords to rank
f or when it comes to how to f ind long tail keywords is the Google related searches. Of ten times Google
show related searches at the bottom of the search result page.
Note both Google suggestions and related searches are no guarantee f or volume, you still need to carry
out more research using keyword research tools. You can simply use such data as a source of inspiration
to f inding the perf ect long tail keywords.
Solve real life problems: Solving real lif e problems searched by people is also another ef f ective way of
coming up with a good long tail keyword. People are looking f or solutions to problems directly on Google,
so if you can solve such problems using the exact query as your long tail keywords there is a good chance
people looking f or solutions to such problems will arrive at your site.
Target several keywords with a post: Targeting several keywords with a post and f itting them into the
title and content of a post can help you rank f or several phrases with just one post. A practical example is
this post with three keywords;
1. Long tail keywords
2. Features of long tail keywords
3. How to f ind long tail keywords.
Look at how I f itted those three into my title and content. This article can as well rank f or any of the three.
Try to make your title sound natural and f it in perf ectly so your audience can understand the message you
are trying to pass. Do not stuf f your title and content with key-phrases and sound like robots, remember
you are writing f or humans.
How to use Long tail Keywords:
Once you have f ound the perf ect long tail keywords, create new content or better still optimize already
existing contents on your sites f or such keywords. Though I will always f avor creating new contents
because the more contents you have the more chances you have of ranking f or dif f erent keywords and
another thing to consider while optimizing an existing post is that it may lose its ranking f or the keyword it
was already ranking f or.
So simply create usef ul and valuable content around the long tail keyword you have f ound, optimize your
post very well and you will easily rank f or such keywords. Avoid targeting long tail keywords that are not
related to the content you have so as not to get banned by Google or seem irrelevant to your customers.