SXSWI - an overview

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What john st. learned at SXSW 2011 - a high level view and some details on Mon.

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  • SXSWI - an overview

    1. 1. SXSW(i)
    2. 2. 20,000 registeredfor interactive.
    3. 3. CreativeTechnologist is anoutmodedconcept - RickWebb, Barbarian
    4. 4. 70-your age=
    5. 5. you have a longtime left in yourcareer.
    6. 6. so you can learnnow or you canlearn later. But it’sinevitable.
    7. 7. I’m going tospend myremaining 11minutesdiscussing:
    8. 8. mobile!interactioncontent creationplatformsGoogle
    9. 9. mobile: it’s not aphone. it’s aninteraction device.
    10. 10. mobile!within 18 months more people are going tobe accessing the internet via a mobiledevice than a desktop/laptop(goodbye rich media ad units; hello alwaysconnected consumer)
    11. 11. which means...(tous and ourclients)
    12. 12. mobile!less passive consumption of media:
    13. 13. mobile!less passive consumption of media:viewers engage and interact directly with TVvia smart phone/tablet (sport will lead theway - Formula 1 timing app; ABC’s Grey’sAnatomy ‘app’)overwhelming percentage of tablet ownersuse them while watching tv (98% ?!)
    14. 14. mobile!less passive consumption of media:interact with others while consuming (e.g.,Tweeting during the Oscars)(anecdotally) leads to an increase inviewership - as long as the content isspecial (i.e., beware of ‘Idol Fatigue’)
    15. 15. mobile!less passive consumption of media:print ‘plus’ (e.g., QR codes, A/R)print titles porting to tablets
    16. 16. the other thingmobile is reallygood at:
    17. 17. mobile!content creation on the fly:
    18. 18. mobile!content creation on the fly:check in - Foursquare/Gowalla/Facebook
    19. 19. mobile!content creation on the fly:take a photo/video
    20. 20. mobile!content creation on the fly:add text/post/share
    21. 21. mobile!content creation on the fly:repeat across a variety of platforms(until your battery dies)
    22. 22. mobile!content creation on the fly:check intake a photo/videotext/post/sharerepeat across a variety of platforms(until your battery dies)
    23. 23. if you want to seewhat it looks like,go to the mall; goto a concert
    24. 24. mobile platformsFacebook: the social layer of the web isbuilt and it’s FacebookTwitter: 140 characters to bitch about orevangelize a brandFoursquare (or whomever wins the locationwar): not quite there, but working towardshow they’re going to make money (and arethey the start of the game layer?)
    25. 25. probably worthkeeping an eyeon Google, too.
    26. 26. Google: it’s not just a searchengineGoogle fibre (Kansas City is the pilot)Google TVGoogle PlacesGoogle MapsGoogle ‘Likes’Google ‘social’?
    27. 27. clumsy segueinto Mavis’presentation.

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