How to hire and retain digital talent
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How to hire and retain digital talent

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We presented our view point on how to hire and retain digital talent in this day and age. Essentially our point of view is - they don't need to be digital, just smart and have the drive to learn.

We presented our view point on how to hire and retain digital talent in this day and age. Essentially our point of view is - they don't need to be digital, just smart and have the drive to learn.

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How to hire and retain digital talent Presentation Transcript

  • 1. ‘ Digital’ is Irrelevant ICA May 19, 2011
  • 2. Overview
    • 1. How the industry is changing
    • 2. Why you can’t be left behind
    • 3. Finding your digital talent
    • 4. Hanging on to your talent
  • 3.
    • “ The next 5 years will hold more change for the advertising industry than the previous 50 did”
    • - IBM, 2009
    How the industry is changing
  • 4.
    • 360 degree marketing - the fully integrated campaign
    • The Experiential Microsite
    • Building a community on Facebook?
    Some lessons learned
  • 5. Digital is not a medium
  • 6.
    • “ It’s not about developing a digital strategy, it’s about developing a strategy for a time where everything is digital.”
    • - Gareth Kay, Director of Planning GS+P
    Don’t get left behind
  • 7. Program or be programmed.
  • 8. Practicing What We Preach
  • 9.
    • “ The digital platform is ubiquitous,” she said. “It’s just a part of everyone’s way of thinking and communicating and sharing, connecting, buying, doing business. It’s probably the fastest-paced industry almost anybody could be in right now.” - Kat Egan, Board of Directors BDW, Founder Exopolis
    Finding your digital talent
  • 10. Informational interviews.
  • 11. Make your culture known.
  • 12. Hire for culture. Train your superstars.
  • 13. Use experts to execute ideas.
  • 14. Hanging on to your talent “ We can offer them opportunity to build things – products, platforms, services – with us, or watch them take their newly learned skills and passion somewhere else” - Edward Boches, Board of Directors BDW, CIO Mullen
  • 15. The work.
  • 16. Empower your people.
  • 17. Summary
    • Hiring alone won’t solve your digital problems
    • Have faith in your existing talent (if you don’t, make hard choices)
    • Give your talent opportunities to succeed