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john st.
digital lunch & learn
Agenda
1. Location Based Everything
2. Social Media Customer Engagement
3. The Impact of Technology on Health
4. Data Data...
Location Based Everything
Foursquare/Gowalla
Loopt
Yelp
Square
Tripit
EveryBlock
Social Media &
Customer Engagement
What’s New with Facebook?

The numbers
  Approaching 500 million. Internet has
   1.3billion.

  Like Button
    Like Ever...
Likebutton.me
Facebook Credits




             Real gifts on
             Facebook
A Creeper’s Utopia

Bing search
results
Facebook Applications

“Trip Advisor Trip Friends”
Facebook Application
Axe Fantasy Cup
  Pit the hottest girls among your
  facebook friends against other guys
  from aroun...
What’s Coming?

Location based services
  “We will not compete with Foursquare”.
  FB window decal.
Building the Future of FB
What’s New with Twitter?
Promoted Tweets
Mountain DEWmocracy
Hide a Case Challenge
http://hideacase.com
Impact of Technology on
                 Health
Mobile Apps
fitbit
sogo
23andme
Data Data Data
Mash Ups

Spell with Flickr
  •   http://metaatem.net/words/
Mash Ups

Kayak Where Can I Fly For How Much?
  • http://www.kayak.com/explore/#/NYC
Mash Ups

World Cup 2010 Match Replay
 http://www.guardian.co.uk/football/world
 -cup-match-replay
Data for Advertisers
Obviously
  Measure what works and what
   doesn’t.
Power Eye
  Tell people why they’re receiving
   ...
Why All the FB Privacy Talk?
• Facebook Privacy Settings – Why?
• Quit Facebook Day Results:
   35,000 out of 500,000,000 ...
World Domination
If you control people then you control the web.
The Semantic Web
• Don’t confuse “the Internet” with WWW.
• HTML tags are “dumb”. The semantic
  web would be filled with ...
The Internet of Things
The Internet of Things
Sticky Bits
  - Tagging the world’s barcodes
Google Goggles
http://www.youtube.com/watch?v=Hhgfz0
  zPmH4
The Internet of Things
Nike+ & Fit Bit
Fiat EcoDrive
Arduino
   an open source robot brain.
   http://www.arduino.cc/
Web 3.0: The Internet of Things
Crowdsourcing
Johnny Cash Project
Kiva
City One
Groupon
10 Minutes of Cool Shit
Lucyphone
  http://vimeo.com/7401011
Google Chrome Speed Stunts:
  http://www.youtube.com/watch?v=nCg
    QDjiotG0&feature...
Uniqlo images = coupons campaign
  http://bit.ly/arijFD
Olympus AR:
  http://www.youtube.com/watch?v=P
    9Nd04dW2-M
Bill...
History Pin:
   http://www.historypin.com/
Verizon surprise
   http://www.youtube.com/watch?v=V4It
     Ko5LN9Q
Smile Acti...
FB page hijacking
  http://www.digitalbuzzblog.com/twentyt
    hree-vs-alex-bogusky-case-study/
Google Holodeck
  http://w...
Mini Taunts Porsche w/ Rocky IV
  Montage
  http://jalopnik.com/5565400/mini-
    taunts-porsche-with-hilarious-rocky-
   ...
PUMA Hard Chorus
  http://www.youtube.com/watch?v=K-
    _rf2jVxxY
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Digital Showcase - What's Happening?

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What is happening in the digital space technology wise.

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Transcript of "Digital Showcase - What's Happening?"

  1. 1. john st. digital lunch & learn
  2. 2. Agenda 1. Location Based Everything 2. Social Media Customer Engagement 3. The Impact of Technology on Health 4. Data Data Data 5. Crowdsourcing 6. 10 Minutes of Cool Shit
  3. 3. Location Based Everything
  4. 4. Foursquare/Gowalla
  5. 5. Loopt
  6. 6. Yelp
  7. 7. Square
  8. 8. Tripit
  9. 9. EveryBlock
  10. 10. Social Media & Customer Engagement
  11. 11. What’s New with Facebook? The numbers Approaching 500 million. Internet has 1.3billion. Like Button Like Everything
  12. 12. Likebutton.me
  13. 13. Facebook Credits Real gifts on Facebook
  14. 14. A Creeper’s Utopia Bing search results
  15. 15. Facebook Applications “Trip Advisor Trip Friends”
  16. 16. Facebook Application Axe Fantasy Cup Pit the hottest girls among your facebook friends against other guys from around the world. http://www.facebook.com/axeeffekt?v=ap p_114182805286126
  17. 17. What’s Coming? Location based services “We will not compete with Foursquare”. FB window decal.
  18. 18. Building the Future of FB
  19. 19. What’s New with Twitter? Promoted Tweets
  20. 20. Mountain DEWmocracy
  21. 21. Hide a Case Challenge http://hideacase.com
  22. 22. Impact of Technology on Health
  23. 23. Mobile Apps
  24. 24. fitbit
  25. 25. sogo
  26. 26. 23andme
  27. 27. Data Data Data
  28. 28. Mash Ups Spell with Flickr • http://metaatem.net/words/
  29. 29. Mash Ups Kayak Where Can I Fly For How Much? • http://www.kayak.com/explore/#/NYC
  30. 30. Mash Ups World Cup 2010 Match Replay http://www.guardian.co.uk/football/world -cup-match-replay
  31. 31. Data for Advertisers Obviously Measure what works and what doesn’t. Power Eye Tell people why they’re receiving the ads and give them the option of opting out.
  32. 32. Why All the FB Privacy Talk? • Facebook Privacy Settings – Why? • Quit Facebook Day Results: 35,000 out of 500,000,000 users quit. The Real Reason?
  33. 33. World Domination If you control people then you control the web.
  34. 34. The Semantic Web • Don’t confuse “the Internet” with WWW. • HTML tags are “dumb”. The semantic web would be filled with “smart” tags. • When I “like” something… The data produced will be who/when/what and eventually when. <img>john st.</img> vs. <ad agency>john st.</ad agency>
  35. 35. The Internet of Things
  36. 36. The Internet of Things Sticky Bits - Tagging the world’s barcodes
  37. 37. Google Goggles http://www.youtube.com/watch?v=Hhgfz0 zPmH4
  38. 38. The Internet of Things Nike+ & Fit Bit Fiat EcoDrive Arduino an open source robot brain. http://www.arduino.cc/
  39. 39. Web 3.0: The Internet of Things
  40. 40. Crowdsourcing
  41. 41. Johnny Cash Project
  42. 42. Kiva
  43. 43. City One
  44. 44. Groupon
  45. 45. 10 Minutes of Cool Shit
  46. 46. Lucyphone http://vimeo.com/7401011 Google Chrome Speed Stunts: http://www.youtube.com/watch?v=nCg QDjiotG0&feature=player_embedded Acne Dice Stunt http://www.youtube.com/watch?v=rTZ6 oDgUzkU
  47. 47. Uniqlo images = coupons campaign http://bit.ly/arijFD Olympus AR: http://www.youtube.com/watch?v=P 9Nd04dW2-M Billboard Yourself http://vimeo.com/11870207
  48. 48. History Pin: http://www.historypin.com/ Verizon surprise http://www.youtube.com/watch?v=V4It Ko5LN9Q Smile Activated Ice Cream Machine: http://su.pr/1R9ncn Ericsson’s Big Cheer: http://www.ericsson.com/campaign/big cheer/185492
  49. 49. FB page hijacking http://www.digitalbuzzblog.com/twentyt hree-vs-alex-bogusky-case-study/ Google Holodeck http://www.youtube.com/watch?v=ar5b 3HUj_Sw&feature=related G-Speak http://vimeo.com/2229299
  50. 50. Mini Taunts Porsche w/ Rocky IV Montage http://jalopnik.com/5565400/mini- taunts-porsche-with-hilarious-rocky- iv-spoof Coke’s – The Secret is Out There http://www.contagiousmagazine.com/2 010/06/coca-cola_12.php Tiffany’s Engagement Ring Finder http://bit.ly/cdSYGr
  51. 51. PUMA Hard Chorus http://www.youtube.com/watch?v=K- _rf2jVxxY
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