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  • 1. john st. digital lunch & learn
  • 2. Agenda 1. Location Based Everything 2. Social Media Customer Engagement 3. The Impact of Technology on Health 4. Data Data Data 5. Crowdsourcing 6. 10 Minutes of Cool Shit
  • 3. Location Based Everything
  • 4. Foursquare/Gowalla
  • 5. Loopt
  • 6. Yelp
  • 7. Square
  • 8. Tripit
  • 9. EveryBlock
  • 10. Social Media & Customer Engagement
  • 11. What’s New with Facebook? The numbers Approaching 500 million. Internet has 1.3billion. Like Button Like Everything
  • 12. Likebutton.me
  • 13. Facebook Credits Real gifts on Facebook
  • 14. A Creeper’s Utopia Bing search results
  • 15. Facebook Applications “Trip Advisor Trip Friends”
  • 16. Facebook Application Axe Fantasy Cup Pit the hottest girls among your facebook friends against other guys from around the world. http://www.facebook.com/axeeffekt?v=ap p_114182805286126
  • 17. What’s Coming? Location based services “We will not compete with Foursquare”. FB window decal.
  • 18. Building the Future of FB
  • 19. What’s New with Twitter? Promoted Tweets
  • 20. Mountain DEWmocracy
  • 21. Hide a Case Challenge http://hideacase.com
  • 22. Impact of Technology on Health
  • 23. Mobile Apps
  • 24. fitbit
  • 25. sogo
  • 26. 23andme
  • 27. Data Data Data
  • 28. Mash Ups Spell with Flickr • http://metaatem.net/words/
  • 29. Mash Ups Kayak Where Can I Fly For How Much? • http://www.kayak.com/explore/#/NYC
  • 30. Mash Ups World Cup 2010 Match Replay http://www.guardian.co.uk/football/world -cup-match-replay
  • 31. Data for Advertisers Obviously Measure what works and what doesn’t. Power Eye Tell people why they’re receiving the ads and give them the option of opting out.
  • 32. Why All the FB Privacy Talk? • Facebook Privacy Settings – Why? • Quit Facebook Day Results: 35,000 out of 500,000,000 users quit. The Real Reason?
  • 33. World Domination If you control people then you control the web.
  • 34. The Semantic Web • Don’t confuse “the Internet” with WWW. • HTML tags are “dumb”. The semantic web would be filled with “smart” tags. • When I “like” something… The data produced will be who/when/what and eventually when. <img>john st.</img> vs. <ad agency>john st.</ad agency>
  • 35. The Internet of Things
  • 36. The Internet of Things Sticky Bits - Tagging the world’s barcodes
  • 37. Google Goggles http://www.youtube.com/watch?v=Hhgfz0 zPmH4
  • 38. The Internet of Things Nike+ & Fit Bit Fiat EcoDrive Arduino an open source robot brain. http://www.arduino.cc/
  • 39. Web 3.0: The Internet of Things
  • 40. Crowdsourcing
  • 41. Johnny Cash Project
  • 42. Kiva
  • 43. City One
  • 44. Groupon
  • 45. 10 Minutes of Cool Shit
  • 46. Lucyphone http://vimeo.com/7401011 Google Chrome Speed Stunts: http://www.youtube.com/watch?v=nCg QDjiotG0&feature=player_embedded Acne Dice Stunt http://www.youtube.com/watch?v=rTZ6 oDgUzkU
  • 47. Uniqlo images = coupons campaign http://bit.ly/arijFD Olympus AR: http://www.youtube.com/watch?v=P 9Nd04dW2-M Billboard Yourself http://vimeo.com/11870207
  • 48. History Pin: http://www.historypin.com/ Verizon surprise http://www.youtube.com/watch?v=V4It Ko5LN9Q Smile Activated Ice Cream Machine: http://su.pr/1R9ncn Ericsson’s Big Cheer: http://www.ericsson.com/campaign/big cheer/185492
  • 49. FB page hijacking http://www.digitalbuzzblog.com/twentyt hree-vs-alex-bogusky-case-study/ Google Holodeck http://www.youtube.com/watch?v=ar5b 3HUj_Sw&feature=related G-Speak http://vimeo.com/2229299
  • 50. Mini Taunts Porsche w/ Rocky IV Montage http://jalopnik.com/5565400/mini- taunts-porsche-with-hilarious-rocky- iv-spoof Coke’s – The Secret is Out There http://www.contagiousmagazine.com/2 010/06/coca-cola_12.php Tiffany’s Engagement Ring Finder http://bit.ly/cdSYGr
  • 51. PUMA Hard Chorus http://www.youtube.com/watch?v=K- _rf2jVxxY