You can never be too
       rich, too thin, or....too
          connected!                          Quote by Wallis Simpso...
You inc
Employed or self-employed, your career is
YOUR business

Are you applying the same principles of
marketing, innova...
The future
Not a linear extension of the past

Internet+ Web 2.0 created a quantum shift
in human communication & connecti...
Remarkable brand YOU

D= Differentiate

R=Relevance+Relationships

E=Esteem

A=Amplified

M=Memorable, top of Mind
 ✴   Sou...
My story
5th career at the moment

Continuous learning

Work in passion zone   ( Recommended reading: In your element-Sir
...
3+1


Create- this is about YOU

Catalyse - this is about OTHERS

Connect - This is about YOU with OTHERS

+1 (Courage)
Create
"Being creative is seeing the same thing as
everybody else but thinking of something
different"
the ability to take...
Imagination food
Curiosity, openness

Books - see recommended reading list

Cross-disciplinary networks

Search alerts + S...
Imagination gifts
Examples of creative output from my team
in current role since 2000
Intranet, Conversation Cafes, Improv...
Catalyse

Scale yourself

Develop people

Building an eco-system of support eg COINS

Give back to your profession

Story:...
Connect

You WITH Others- network

Metcalfe’s law: The bigger it gets, the bigger
it gets!

Scale yourself using technolog...
Whuffie
    Every node in your network is a knowledge
    transfer agent: what to read, who to meet,
    what’s cool, what’...
YOU as medium



Source: Chris Brogan.com
Recommended reading:
Trust Agents- Chris
Brogan, Julien Smith
+1 is Courage

Difference between ordinary and remarkable

Difference between who leads, who follows

Cultivating courage ...
To conclude
In new economy of abundance & automation,

Markets are conversations

Brands matter more than ever

Influence fl...
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IABC talk on Thought Leadership 26 August, NSW Chapter, Sydney, Australia

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This slide presentation represents only my speaking notes- was not designed to be delivered as a live overhead presentation ( I would never do that to an audience to give them a presentation of all words!) But I thought the ideas I talk about may be useful for other people- hence the sharing.

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  • isn’t about the tools and systems that you can use…it’s a treatise on being human.  Treat people well, help them without expecting something in return and give back to the community at large. 




  • IABC talk on Thought Leadership 26 August, NSW Chapter, Sydney, Australia

    1. 1. You can never be too rich, too thin, or....too connected! Quote by Wallis Simpson adapted Annalie Killian Catalyst for Magic AMP, Sydney, Australia Twitter: @maverickwoman Blog: http://catalystformagic.posterous.com 26 August 2010
    2. 2. You inc Employed or self-employed, your career is YOUR business Are you applying the same principles of marketing, innovation & growth to You Inc as you advise your clients? Would you be a commodity service or a stand-out brand- loved, trusted, pursued & given permission to occasionally fail while taking risks?
    3. 3. The future Not a linear extension of the past Internet+ Web 2.0 created a quantum shift in human communication & connectivity If YOU Inc doesn’t shift too, risk irrelevance, commoditisation Recommended reading: World is Flat-Thomas Friedman, Whole new Mind-Dan Pink (3 forces driving change, 6 skill sets for future)
    4. 4. Remarkable brand YOU D= Differentiate R=Relevance+Relationships E=Esteem A=Amplified M=Memorable, top of Mind ✴ Source: Love is the killer app- Tim Sanders
    5. 5. My story 5th career at the moment Continuous learning Work in passion zone ( Recommended reading: In your element-Sir Ken Robinson) Trust your judgement, back yourself What works for me: ★ Transform something. How?
    6. 6. 3+1 Create- this is about YOU Catalyse - this is about OTHERS Connect - This is about YOU with OTHERS +1 (Courage)
    7. 7. Create "Being creative is seeing the same thing as everybody else but thinking of something different" the ability to take existing objects and combine them in different ways for new purposes. Requires inputs, transformation act, output “It is your mind that creates the world”- Buddha, so feed it
    8. 8. Imagination food Curiosity, openness Books - see recommended reading list Cross-disciplinary networks Search alerts + Social Media Serendipity, cool hunting, cool farming Travel + experiences Story: Dr BJ Fogg’s Behaviour change model
    9. 9. Imagination gifts Examples of creative output from my team in current role since 2000 Intranet, Conversation Cafes, Improv Theatre, E 2.0, Film Festival, Story Slams, IM, Innovation Programme + Ideas Mngmt system, AMPLIFY Innovation Festival, IT MaD programme, Social Media Salon Creating is what lets you “Own your space, build your confidence, be in your passion zone”
    10. 10. Catalyse Scale yourself Develop people Building an eco-system of support eg COINS Give back to your profession Story: Obama election campaign
    11. 11. Connect You WITH Others- network Metcalfe’s law: The bigger it gets, the bigger it gets! Scale yourself using technology Story: Ray Wang connection
    12. 12. Whuffie Every node in your network is a knowledge transfer agent: what to read, who to meet, what’s cool, what’s not 3 dimensions to being connected: ★ Collect- systematise, follow-up ★ Connect- relevance & immediacy, without quid pro quo, think before you link ★ Let go - Fuse the connection and don’t expect a pay back, it comes! • Recommended reading: The Whuffie Factor- Tara Hunt, and Down and out in the magic kingdom- Cory Doctorow
    13. 13. YOU as medium Source: Chris Brogan.com Recommended reading: Trust Agents- Chris Brogan, Julien Smith
    14. 14. +1 is Courage Difference between ordinary and remarkable Difference between who leads, who follows Cultivating courage (google “cultivating courage” and take the rabbit medicine) Two stories from past AMPLIFY Festivals: ✴ Be a bamboo, not a tower of strength ✴ BJ Fogg’s Behaviour change model
    15. 15. To conclude In new economy of abundance & automation, Markets are conversations Brands matter more than ever Influence flows through networks Word-of-mouse is rocket fuel for word-of- mouth Use these to grow your WHUFFIE and build the DREAM YOU Inc

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