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Mountain Terrain Biking Himachal (MTB Himachal) 2010
 

Mountain Terrain Biking Himachal (MTB Himachal) 2010

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MTB Himachal 2010 is the 6th edition of the international mountain biking challenge. The event is organised by HASTPA every year. This years event is scheduled from 26th September to 4th October, ...

MTB Himachal 2010 is the 6th edition of the international mountain biking challenge. The event is organised by HASTPA every year. This years event is scheduled from 26th September to 4th October, 2010.

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    Mountain Terrain Biking Himachal (MTB Himachal) 2010 Mountain Terrain Biking Himachal (MTB Himachal) 2010 Presentation Transcript

    • MTB Himachal 2010 Himalayan Adventure Sports & Tourism Promotion Association (HASTPA) presents 26 th September – 4 th October 2010 Shimla
    • Contents
      • Introduction to Mountain Biking
      • MTB Himachal event mandate
      • MTB Himachal over the years
      • MTB Himachal 2010
      • The Proposal
        • Opportunity
        • On Ground: Visibility & Branding (Pre event)
        • On Ground: Visibility & Branding (During event)
        • Online Visibility & Branding
        • Visibility & Branding through PR
        • Rights & Entitlements
        • Sponsorship categories
      • Contact details
      Himalayan Adventure Sports & Tourism Promotion Association
    • Introduction to Mountain Biking
      • It is one of the most popular adventure sports in the world
      • It is the fastest growing lifestyle sport amongst the urban middle class in India
      • More and more Indians are taking up this sport as a new found option to remain fit
      • This sport finds a wide connect with environment conscious consumers who have taken to cycling as an alternate form of transportation and leisure
      Himalayan Adventure Sports & Tourism Promotion Association
    • MTB Himachal Event Mandate
      • Mission
      • To be the biggest, most successful and entertaining
      • mountain cycling event in the continent
      • Vision
      • To promote tourism, mountain biking in the Himalayan state of
      • Himachal Pradesh by providing excellent terrain, international
      • exposure to local talent and attracting new audiences to the sport
      • through this event and its innovative presentation.
      Himalayan Adventure Sports & Tourism Promotion Association
    • MTB Himachal over the years
      • Ever since its inception in 2005 the event has:
      • Revolutionized the way mountain cycling is perceived in India
      • Helped bringing into limelight this niche sport
      • Created interest amongst a wide demographic
      • Grown from a meagre 34 rider participation in 2005 to over 300 riders till date
      • Led to a 100 fold jump in the sales of mountain cycles and related accessories in the country
      • Successfully established Himachal Pradesh as a premier mountain cycling destination in the world
      • Inspired other organizations across the country to replicate the events model so as to encash the growing popularity of the sport (Nilgiri Ride, Sikkim MTB)
      Himalayan Adventure Sports & Tourism Promotion Association
    • MTB Himachal over the years Himalayan Adventure Sports & Tourism Promotion Association
    • MTB Himachal over the years
      • More than 300 mountain bike riders have participated in the event
      • International representation from USA, UK, Australia, New Zealand, Singapore, Hong Kong, Germany, Belgium, Poland, Nepal etc.
      • National representation from more than 16 states
      • Teams from adventure wings of the armed and the paramilitary forces
      • Participation from adventure associations, clubs, universities and institutes across the globe
      • Has been actively supported and promoted by Government of Himachal Pradesh and Incredible India campaign
      Himalayan Adventure Sports & Tourism Promotion Association
    • MTB Himachal over the years
      • Media coverage by leading
        • 2005 – SNTV (Reuters) & Ten Sports
        • 2006 – DD Sports
        • 2007 – Zee Sports
        • 2008 – CNN-IBN
        • 2009 – NDTV / BIG 92.7 FM
      • Print Media Evaluation index (100% media equivalency of exposure) for 2008 exceeded INR 8 crores
      • Print Media Evaluation index (100% media equivalency of exposure) for 2009 exceeded INR 8.75 crores
      • In 2008 CNN / IBN did a 15 days campaign with 3 advertisements a day and two half hour episodes on prime time
      • In 2009 NDTV associated with the event under the Greenathon campaign which was telecast over NDTV 24/7 and NDTV India
      Himalayan Adventure Sports & Tourism Promotion Association
    • MTB Himachal over the years
      • Brands associated with MTB Himachal
      Himalayan Adventure Sports & Tourism Promotion Association
    • MTB Himachal 2010
      • India’s first organized premier Mountain Biking event
      • The 6 th edition of the race is to be flagged off on 27 th September 2010 “World Tourism Day” from the historic Ridge, Shimla
      • After traversing through 500 Kms of newly identified route the race will end again in Shimla on 4 th October , the erstwhile summer capital of the country
      • 8 days of exquisite western Himalayan back country
      • Over 100 riders expected to participate from all over the world
      • 12000 metres of aggregate elevation gain
      • Test of endurance, stamina and strength
      Himalayan Adventure Sports & Tourism Promotion Association
    • MTB Himachal 2010 Cont …
      • Total entourage of 250 people consisting of riders, officials, Medicare personnel and ground staff
      • Ground audience will include urban & rural population of Shimla, Mandi, Kullu districts of Himachal Pradesh
      • Other audiences will include national TV viewers, national newspaper readers, magazines , internet users through blogs, mailing lists, online forums on social networking sites like Facebook & YouTube
      • Event promotion through our own chapters in 8 major cities across the country
      • Proposed star musical night for the closing ceremony
      Himalayan Adventure Sports & Tourism Promotion Association
    • Himalayan Adventure Sports & Tourism Promotion Association HASTPA Mohit Sood + 91 – 94180 45678 [email_address] Akhil Puri + 91 – 92185 00122 akhil@hastpa.org [email_address] http://www.mtbhimachal.com FOR MORE DETAILS AND SPONSORSHIP OPPORTUNITIES Please get in touch with Himalayan Adventure Sports & Tourism Promotion Association