Social Media Marketing - Strategies to Grow Your Business
Upcoming SlideShare
Loading in...5
×
 

Social Media Marketing - Strategies to Grow Your Business

on

  • 871 views

 

Statistics

Views

Total Views
871
Views on SlideShare
871
Embed Views
0

Actions

Likes
0
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Use some icons here
  • Use some icons here
  • Use some icons here

Social Media Marketing - Strategies to Grow Your Business Social Media Marketing - Strategies to Grow Your Business Presentation Transcript

  • Social Media to GROW Your Business /MaverickMavOz Sales@maverickmav.com.au M: +61 433 343 120 T: (Australia Wide):1300 618 418 T(Intl): +61 2 8065 6758He HeHe Hehe Maverick Mav Pty Ltd he 1
  • He HeHe Hehe Maverick Mav Pty Ltd he
  • We as People & Businesses know other people &Businesses – 1st Degree ConnectionsHe HeHe Hehe Maverick Mav Pty Ltd he
  • These 1st Degree Connections know other People &Businesses – 2nd Degree Connections 1st Degree 2nd DegreeHe HeHe Hehe Maverick Mav Pty Ltd he
  • Through Social Media Platforms 1st Degree 2nd DegreeHe HeHe Hehe Maverick Mav Pty Ltd he
  • TimelineBusinesses embracing social media 2010 •Understanding SM •Is it a hype? 2011 •Setup 2012 •Execution •ManagementHe •Part of your Marketing & Support He HeHe Strategy hehe Maverick Mav Pty Ltd
  • 2012 QUESTIONS? Facebook Page Twitter Account LinkedIn ProfileHe HeHe Hehe Maverick Mav Pty Ltd he
  • Social Media Presence 100% 90% 80% 70% 60% Extensive Presence 50% Some Social Media Presence 40% No Social Media Presence 30% 20% 10% 0% 2010 2011 2012He HeHe Internal Research. Approximate %age Hehe Maverick Mav Pty Ltd he
  • 2012 Burning QUESTIONS?He HeHe Hehe Maverick Mav Pty Ltd he
  • 2012How do we:•Increase Fans/ Followers/Connections•Get Sales •Increase Customer SatisfactionHe HeHe He•Grow Businesshe Maverick Mav Pty Ltd he
  • AnswerIt is NOT About:•Setting up Accounts, WelcomePage, Cover Photo, ……..•Posting Status Updates or Tweets •Spamming NewsfeedsHe HeHe He•Uploading Photoshe Maverick Mav Pty Ltd he
  • It is AboutStrategyTactical Action Plan or Roadmap SetupConversation Calendar ExecutionHe HeHe HeMeasurementhe Maverick Mav Pty Ltd he
  • Success FactorsHe HeHe Hehe Maverick Mav Pty Ltd he
  • Success Factor- Knowledge & Deep Understanding Features & Best Practices Social Plugins Recommendation plugin Social Graphs- Beyond Like (Cooked, Listened Actions)He Open Graph Protocol HeHe He Facepile pluginhe Maverick Mav Pty Ltd he
  • Success Factor- Knowledge & Deep Understanding Page Policies Page Policies! Cover Photo T& CHe HeHe Hehe Maverick Mav Pty Ltd he
  • Success Factor- Knowledge & Deep UnderstandingAlgorithms, Workflow, Applications,Analytics Facebook InsightsEdgeRank Group DealHe HeHe Hehe Maverick Mav Pty Ltd he
  • Success Factor- Roadmap After Setup Completed1 Status Update per Reachday. No Offers or 300 Fans ReachSales Messages! 600- 800 Fans Week 2 Week 8Week 1 Week 6OfferStrategy N E X THe He Launch PhotoHe He Voting Contesthe Maverick Mav Pty Ltd he - 3rd party app
  • Success Factor Tactics and Conversation Celebrate the fact when loyal customers visit the store or randomly select an existing fan from the page who is very active on the page We can take their photo and upload it - Conversation- We were very pleased to see preferably as a photo album and also <John with his family today>. John has been consider rewarding the loyal customer shopping with us for the last xx 5 years- As a small with discounts, experience vouchers Thank You gesture, we gave John a $20.00 voucher which should be mentioned as a status or . John always wanted to go para-sailing- so guess update. what, we have just organised a fun filled para-He He sailing session for John. John has promised to send Encourage Tagging! He us some photos !. We are now looking for our nextHe Maverick Mav Pty Ltd of the week’ –he ‘Fan so keep tuned in!he
  • Success Factors- Conversation Calendar Aug 2012 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7Fan of the Announcement of the What is your ideal romanticweek of the Photo Contest. 1. date Candlelight dinner @ Quay * 2. Snuggle, popcorns & a romantic flick He He He * Adhoc events He he Maverick Mav Pty Ltd he
  • Success Factor- Setup as per Strategy. Change as per Roadmap Group DealHe HeHe He Hide ‘Likes’ Tab until you have large number of Fanshe Maverick Mav Pty Ltd he
  • Success Factor- Setup as per Strategy. Change as per Roadmap Before becoming a fan After becoming a fanHe HeHe Hehe Maverick Mav Pty Ltd he
  • Success Factor- Setup as per Strategy. Change as per Roadmap Basic image of fan page/He HeHe Hehe Maverick Mav Pty Ltd he
  • Success Factor IS YOUR WEBSITE Integrated?He HeHe Hehe Maverick Mav Pty Ltd he
  • Social Plugins Comment Plugin Like PluginHe HeHe Hehe Maverick Mav Pty Ltd he
  • Implement Social SharingHe HeHe Hehe Maverick Mav Pty Ltd he
  • When people interact with yourwebsiteHe HeHe Hehe Maverick Mav Pty Ltd he
  • The interaction goes Viral!He HeHe Hehe Maverick Mav Pty Ltd he
  • Configure Open Graph Meta Tags– Make Your Website an Objectin Facebook Social Graph Retailers who use our best practices for adding the correct Open Graph Tags can see a 2-3x increase in click-through rates for their resulting Facebook feed stories Source- FacebookHe HeHe Hehe Maverick Mav Pty Ltd he
  • Make Your Website an Object inFacebook Social Graph- Get IncreasedDistribution!He HeHe Hehe Maverick Mav Pty Ltd he
  • Implement Post PurchaseShare on Your WebsiteHe HeHe Hehe Maverick Mav Pty Ltd he
  • Ad TypesHe HeHe Hehe Maverick Mav Pty Ltd he
  • Ad Types- Sponsored Stories Someone likes your Facebook Page.He He HeHe generates a News Feed story that his friends might see. Thishe Maverick Mav Pty Ltd he
  • Ads Landing Tabs NEXT Like usHe HeHe Hehe Maverick Mav Pty Ltd he
  • Success Factor- Use 3rd partyappsHe HeHe Hehe Maverick Mav Pty Ltd he
  • Tips On Status UpdatesHe HeHe Hehe Maverick Mav Pty Ltd he
  • Always Ask Questions • Ask questions (in your status updates)He HeHe Hehe Maverick Mav Pty Ltd he
  • Always Ask Questions• Questions incite a response – especially compelling ones• Why do you want responses?He HeHe He Because when a fan responds, their friends will see it on their News Feedshe Maverick Mav Pty Ltd he
  • Incite a response- Fill in theblank! •Walmart frequently post ‘fill in the blank’-style updates, which incite many people to respondHe HeHe Hehe Maverick Mav Pty Ltd he
  • Incite a response! • Taking advantage of national holidays typically results in a very high rate of comments • E.g. Target on 4th July:He HeHe Hehe Maverick Mav Pty Ltd he
  • Effective Marketing Campaign DevelopmentHe HeHe Hehe Maverick Mav Pty Ltd he
  • Get feedback for creating Successful ProductsHe HeHe Hehe Maverick Mav Pty Ltd he
  • Thank You Ready to realize the full potential of Online Marketing? Contact Us www.Facebook.com/MaverickMavOz Sales@MaverickMav.com.au T: 1300 618 418He HeHe Hehe Maverick Mav Pty Ltd he