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Social Media to GROW Your Business                                       /MaverickMavOz                                 Sa...
He                          HeHe                          Hehe   Maverick Mav Pty Ltd   he
We as People & Businesses know other people &Businesses – 1st Degree ConnectionsHe                                        ...
These 1st Degree Connections know other People &Businesses – 2nd Degree Connections      1st Degree                  2nd D...
Through Social Media Platforms      1st Degree                  2nd DegreeHe                                              ...
TimelineBusinesses embracing social media 2010   •Understanding SM        •Is it a hype? 2011   •Setup 2012   •Execution  ...
2012     QUESTIONS?     Facebook Page     Twitter Account     LinkedIn ProfileHe                                      HeHe...
Social Media Presence     100%     90%     80%     70%     60%                                                            ...
2012     Burning     QUESTIONS?He                              HeHe                              Hehe       Maverick Mav P...
2012How do we:•Increase Fans/ Followers/Connections•Get Sales •Increase Customer SatisfactionHe                           ...
AnswerIt is NOT About:•Setting up Accounts, WelcomePage, Cover Photo, ……..•Posting Status Updates or Tweets •Spamming News...
It is AboutStrategyTactical Action Plan or Roadmap SetupConversation Calendar ExecutionHe                                 ...
Success     FactorsHe                            HeHe                            Hehe     Maverick Mav Pty Ltd   he
Success Factor- Knowledge & Deep Understanding Features & Best Practices                         Social Plugins           ...
Success Factor- Knowledge & Deep Understanding                     Page Policies               Page Policies!            C...
Success Factor- Knowledge & Deep UnderstandingAlgorithms, Workflow, Applications,Analytics                    Facebook Ins...
Success Factor- Roadmap              After Setup Completed1 Status Update per                      Reachday. No Offers or ...
Success Factor                     Tactics and Conversation Celebrate the fact when loyal customers visit the store or ran...
Success Factors-                   Conversation Calendar                                     Aug 2012   Sunday            ...
Success Factor- Setup as per Strategy. Change as                 per Roadmap                                              ...
Success Factor- Setup as per Strategy. Change as                 per Roadmap     Before becoming a fan               After...
Success Factor- Setup as per Strategy. Change as per Roadmap            Basic image of fan page/He                        ...
Success Factor     IS YOUR WEBSITE         Integrated?He                                HeHe                              ...
Social Plugins                         Comment Plugin     Like PluginHe                                        HeHe       ...
Implement Social SharingHe                                           HeHe                                           Hehe  ...
When people interact with yourwebsiteHe                                    HeHe                                    Hehe   ...
The interaction goes Viral!He                                     HeHe                                     Hehe           ...
Configure Open Graph Meta Tags– Make Your Website an Objectin Facebook Social Graph                                       ...
Make Your Website an Object inFacebook Social Graph- Get IncreasedDistribution!He                                       He...
Implement Post PurchaseShare on Your WebsiteHe                                   HeHe                                   He...
Ad TypesHe                                HeHe                                Hehe         Maverick Mav Pty Ltd   he
Ad Types- Sponsored Stories                Someone likes your Facebook Page.He                                            ...
Ads Landing Tabs     NEXT            Like usHe                                                HeHe                       ...
Success Factor- Use 3rd partyappsHe                                    HeHe                                    Hehe       ...
Tips On Status UpdatesHe                                     HeHe                                     Hehe              Ma...
Always Ask Questions • Ask questions (in your status updates)He                                             HeHe          ...
Always Ask Questions• Questions incite a response – especially compelling ones• Why do you want responses?He              ...
Incite a response- Fill in theblank!     •Walmart frequently post ‘fill in the blank’-style     updates, which incite many...
Incite a response! • Taking advantage of national holidays typically results in a very high rate of comments • E.g. Target...
Effective Marketing Campaign DevelopmentHe                                        HeHe                                    ...
Get feedback for creating Successful ProductsHe                                             HeHe                          ...
Thank You     Ready to realize the full potential of Online Marketing?                            Contact Us             w...
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Social Media Marketing - Strategies to Grow Your Business

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  • Transcript of "Social Media Marketing - Strategies to Grow Your Business"

    1. 1. Social Media to GROW Your Business /MaverickMavOz Sales@maverickmav.com.au M: +61 433 343 120 T: (Australia Wide):1300 618 418 T(Intl): +61 2 8065 6758He HeHe Hehe Maverick Mav Pty Ltd he 1
    2. 2. He HeHe Hehe Maverick Mav Pty Ltd he
    3. 3. We as People & Businesses know other people &Businesses – 1st Degree ConnectionsHe HeHe Hehe Maverick Mav Pty Ltd he
    4. 4. These 1st Degree Connections know other People &Businesses – 2nd Degree Connections 1st Degree 2nd DegreeHe HeHe Hehe Maverick Mav Pty Ltd he
    5. 5. Through Social Media Platforms 1st Degree 2nd DegreeHe HeHe Hehe Maverick Mav Pty Ltd he
    6. 6. TimelineBusinesses embracing social media 2010 •Understanding SM •Is it a hype? 2011 •Setup 2012 •Execution •ManagementHe •Part of your Marketing & Support He HeHe Strategy hehe Maverick Mav Pty Ltd
    7. 7. 2012 QUESTIONS? Facebook Page Twitter Account LinkedIn ProfileHe HeHe Hehe Maverick Mav Pty Ltd he
    8. 8. Social Media Presence 100% 90% 80% 70% 60% Extensive Presence 50% Some Social Media Presence 40% No Social Media Presence 30% 20% 10% 0% 2010 2011 2012He HeHe Internal Research. Approximate %age Hehe Maverick Mav Pty Ltd he
    9. 9. 2012 Burning QUESTIONS?He HeHe Hehe Maverick Mav Pty Ltd he
    10. 10. 2012How do we:•Increase Fans/ Followers/Connections•Get Sales •Increase Customer SatisfactionHe HeHe He•Grow Businesshe Maverick Mav Pty Ltd he
    11. 11. AnswerIt is NOT About:•Setting up Accounts, WelcomePage, Cover Photo, ……..•Posting Status Updates or Tweets •Spamming NewsfeedsHe HeHe He•Uploading Photoshe Maverick Mav Pty Ltd he
    12. 12. It is AboutStrategyTactical Action Plan or Roadmap SetupConversation Calendar ExecutionHe HeHe HeMeasurementhe Maverick Mav Pty Ltd he
    13. 13. Success FactorsHe HeHe Hehe Maverick Mav Pty Ltd he
    14. 14. Success Factor- Knowledge & Deep Understanding Features & Best Practices Social Plugins Recommendation plugin Social Graphs- Beyond Like (Cooked, Listened Actions)He Open Graph Protocol HeHe He Facepile pluginhe Maverick Mav Pty Ltd he
    15. 15. Success Factor- Knowledge & Deep Understanding Page Policies Page Policies! Cover Photo T& CHe HeHe Hehe Maverick Mav Pty Ltd he
    16. 16. Success Factor- Knowledge & Deep UnderstandingAlgorithms, Workflow, Applications,Analytics Facebook InsightsEdgeRank Group DealHe HeHe Hehe Maverick Mav Pty Ltd he
    17. 17. Success Factor- Roadmap After Setup Completed1 Status Update per Reachday. No Offers or 300 Fans ReachSales Messages! 600- 800 Fans Week 2 Week 8Week 1 Week 6OfferStrategy N E X THe He Launch PhotoHe He Voting Contesthe Maverick Mav Pty Ltd he - 3rd party app
    18. 18. Success Factor Tactics and Conversation Celebrate the fact when loyal customers visit the store or randomly select an existing fan from the page who is very active on the page We can take their photo and upload it - Conversation- We were very pleased to see preferably as a photo album and also <John with his family today>. John has been consider rewarding the loyal customer shopping with us for the last xx 5 years- As a small with discounts, experience vouchers Thank You gesture, we gave John a $20.00 voucher which should be mentioned as a status or . John always wanted to go para-sailing- so guess update. what, we have just organised a fun filled para-He He sailing session for John. John has promised to send Encourage Tagging! He us some photos !. We are now looking for our nextHe Maverick Mav Pty Ltd of the week’ –he ‘Fan so keep tuned in!he
    19. 19. Success Factors- Conversation Calendar Aug 2012 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7Fan of the Announcement of the What is your ideal romanticweek of the Photo Contest. 1. date Candlelight dinner @ Quay * 2. Snuggle, popcorns & a romantic flick He He He * Adhoc events He he Maverick Mav Pty Ltd he
    20. 20. Success Factor- Setup as per Strategy. Change as per Roadmap Group DealHe HeHe He Hide ‘Likes’ Tab until you have large number of Fanshe Maverick Mav Pty Ltd he
    21. 21. Success Factor- Setup as per Strategy. Change as per Roadmap Before becoming a fan After becoming a fanHe HeHe Hehe Maverick Mav Pty Ltd he
    22. 22. Success Factor- Setup as per Strategy. Change as per Roadmap Basic image of fan page/He HeHe Hehe Maverick Mav Pty Ltd he
    23. 23. Success Factor IS YOUR WEBSITE Integrated?He HeHe Hehe Maverick Mav Pty Ltd he
    24. 24. Social Plugins Comment Plugin Like PluginHe HeHe Hehe Maverick Mav Pty Ltd he
    25. 25. Implement Social SharingHe HeHe Hehe Maverick Mav Pty Ltd he
    26. 26. When people interact with yourwebsiteHe HeHe Hehe Maverick Mav Pty Ltd he
    27. 27. The interaction goes Viral!He HeHe Hehe Maverick Mav Pty Ltd he
    28. 28. Configure Open Graph Meta Tags– Make Your Website an Objectin Facebook Social Graph Retailers who use our best practices for adding the correct Open Graph Tags can see a 2-3x increase in click-through rates for their resulting Facebook feed stories Source- FacebookHe HeHe Hehe Maverick Mav Pty Ltd he
    29. 29. Make Your Website an Object inFacebook Social Graph- Get IncreasedDistribution!He HeHe Hehe Maverick Mav Pty Ltd he
    30. 30. Implement Post PurchaseShare on Your WebsiteHe HeHe Hehe Maverick Mav Pty Ltd he
    31. 31. Ad TypesHe HeHe Hehe Maverick Mav Pty Ltd he
    32. 32. Ad Types- Sponsored Stories Someone likes your Facebook Page.He He HeHe generates a News Feed story that his friends might see. Thishe Maverick Mav Pty Ltd he
    33. 33. Ads Landing Tabs NEXT Like usHe HeHe Hehe Maverick Mav Pty Ltd he
    34. 34. Success Factor- Use 3rd partyappsHe HeHe Hehe Maverick Mav Pty Ltd he
    35. 35. Tips On Status UpdatesHe HeHe Hehe Maverick Mav Pty Ltd he
    36. 36. Always Ask Questions • Ask questions (in your status updates)He HeHe Hehe Maverick Mav Pty Ltd he
    37. 37. Always Ask Questions• Questions incite a response – especially compelling ones• Why do you want responses?He HeHe He Because when a fan responds, their friends will see it on their News Feedshe Maverick Mav Pty Ltd he
    38. 38. Incite a response- Fill in theblank! •Walmart frequently post ‘fill in the blank’-style updates, which incite many people to respondHe HeHe Hehe Maverick Mav Pty Ltd he
    39. 39. Incite a response! • Taking advantage of national holidays typically results in a very high rate of comments • E.g. Target on 4th July:He HeHe Hehe Maverick Mav Pty Ltd he
    40. 40. Effective Marketing Campaign DevelopmentHe HeHe Hehe Maverick Mav Pty Ltd he
    41. 41. Get feedback for creating Successful ProductsHe HeHe Hehe Maverick Mav Pty Ltd he
    42. 42. Thank You Ready to realize the full potential of Online Marketing? Contact Us www.Facebook.com/MaverickMavOz Sales@MaverickMav.com.au T: 1300 618 418He HeHe Hehe Maverick Mav Pty Ltd he
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