Social Media Facebook Business Page Marketing- Grow your Small Business

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How to Use Social Media Marketing, Facebook Business Page marketing to grow your business

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Social Media Facebook Business Page Marketing- Grow your Small Business

  1. 1. All product and company names mentioned herein are trademarks or registered trademarks of their respective owners. Social Media Marketing [email_address] M: +61 433 343 120 T: (Australia Wide):1300 618 418 T(Intl): +61 2 8065 6758   /MaverickMavOz
  2. 2. Maverick Mav
  3. 3. Disclaimer <ul><li>We have strived to be as accurate and complete as possible in the creation of this presentation, notwithstanding the fact that we do not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. </li></ul><ul><li>While all attempts have been made to verify information provided in this presentation, we assume no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Audience is cautioned to rely on their own judgment about their individual circumstances to act accordingly. </li></ul><ul><li>This presentation is not intended for use as a source of legal, business, accounting or financial advice. </li></ul><ul><li>All product and company names mentioned herein are trademarks or registered trademarks of their respective owners. </li></ul>
  4. 4. Internet Marketing – Constantly Changing Landscape
  5. 5. Social Media Marketing <ul><li>is a GREAT Tool… </li></ul><ul><li>A GREAT Platform…. </li></ul><ul><li>& </li></ul><ul><li>A GREAT Medium….. </li></ul><ul><li>FREE? </li></ul><ul><li>For any business to Grow </li></ul>
  6. 6. And, occasionally in becoming billionaires!!! Sergey Brin Larry Page Mark Zuckerberg
  7. 7. Can be Visible At any Location (or A Specific Location); Anytime Your Brand
  8. 8. 78 PERCENT OF CUSTOMERS TRUST PEER RECOMMENDATIONS … ONLY 14 PERCENT TRUST ADVERTISEMENT word-of-mouse marketing - a winner? Source: pl.nielsen.com - Nielsen TrustAdvertising GlobalReportJuly09.pdf
  9. 9. 34% BLOGGERS POST OPINIONS ABOUT PRODUCTS AND BRANDS Am I part of the opinion list? Source: socialnomics.net - statistics-show-social-media-is-bigger-than-you-think/
  10. 10. MOST TRUSTED SOURCE OF INFORMATION ABOUT A COMPANY IS STILL PEOPLE LIKE “ME” “I” CREATE CONVERSATION ONLINE WITH LIKE MINDED PEOPLE Do you understand my value?
  11. 11. 80% Fortune 500 Companies used LinkedIn for Recruitment Am I connected?
  12. 12. 24 HOURS OF VIDEO WAS UPLOADED ON YOU TUBE EVERY MINUTE 2 nd Largest Search Engine Source: http://www.youtube.com/t/fact_sheet
  13. 13. With all the Tweets, TWITTER WOULD BE LOUDEST BAR IN THE WORLD Am I the topic of discussion?
  14. 14. APPROXIMATELY 19 PERCENT OF ALL TWEETS MENTION AN ORGANISATION, BRAND OR PRODUCT Where is my brand on twitter? Source: search.techworld.com/tag/tweets
  15. 15. 96 PERCENT OF GEN Y HAVE JOINED A SOCIAL NETWORK Can you ignore it?
  16. 16. MORE THAN 25 % SEARCH RESULTS ON GOOGLE FOR WORLD’S LARGEST BRANDS ARE CONSUMER GENERATED CONTENT Are my Consumers commenting? Source: socialnomics.net - statistics-show-social-media-is-bigger-than-you-think/
  17. 17. TIME SPENT ON SOCIAL NETWORKS & BLOGS IS GROWING THREE TIMES FASTER THAN THE OVERALL INTERNET RATE Where is my blog? Source: blog.nielsen.com
  18. 18. If Facebook was a nation, it would be the 3 rd most populated nation - More than 600 million active users and 50% log on any given day. Where is my Facebook Page? (Not ‘Profile’) Source: blog.nielsen.com
  19. 19. <ul><li>41% more likely to recommend a brand </li></ul><ul><li>28% more likely to continue using them </li></ul><ul><li>$136.38 Average Value of Fan </li></ul>Fans How Valuable are they? Source: Forbes Blog
  20. 20. Facebook & Google
  21. 21. Online Triggers Instore sales ROBO phenomenon <ul><li>Across a range of product categories, 50% of shoppers research online before heading to the store to complete their purchase. </li></ul><ul><li>67% of those who bought a computer product researched their purchase online first. </li></ul><ul><li>42% of Australians research online before purchasing homewares </li></ul><ul><li>38% research online when looking to buy beauty and skincare products. </li></ul><ul><li>Source:Australian Centre for Retail Studies (ACRS) 2009. </li></ul>
  22. 22. Social Media is now a REALITY <ul><li>UniBall. During the Winter Olympic games, the pen manufacturer used its TV ads to point people to its Facebook page. </li></ul><ul><li>Nowhere in its ads did Uniball promote its own web site – Only Facebook! </li></ul>
  23. 23. “ The corporate homepage at Dell.com is not really the corporate homepage. The home page today is Google” Bob Pearson, Dells man in charge for Social Media Strategy Social Media is now a REALITY
  24. 24. DELL offers exclusive discounts and support on Twitter
  25. 25. Social Media is now a REALITY
  26. 26. “ You are there only if they can find you” Generate visibility with the relevant community. Anyone looking for similar services should be able to find it “ Provide information to engage people ongoingly” “ Generate awareness of your products or services” - Make yourself omnipresent online. Through Videos, presentations, blogs, photos, articles, etc. “ Build Trust & Credibility with potential customer” - Online Reputation Management “ Develop capability for people to contact you online.” - Actual sale may not be online. HOW TO PROCEED WITH ONLINE MARKETING Brand Evangelists Visibility (Online promotion) Sales Awareness Interactivity, Engagement Brand conversation Leads
  27. 27. OVERALL STRATEGY CUSTOMER ACQUISITION & ENGAGEMENT Develop a community & run engaging polls, contests, surveys regularly Explore partnerships for Banner Ads ( Google) Develop Facebook interface for easier use Engage with good quality content. Key is “Interactivity with the audience” Focus on Brand Promotion and increasing reach / visibility. Promote all new events, concerts, live shows etc Affiliate Marketing Develop “Freemium” model Launch a community to connect with potential customers (Brand promotion vs lead generation) Online Press Releases & content propagation for ease of reach Run Paid Ads for lead generation- Adwords, Banner Ads, Affiliates Aggressive SEO campaign for improved searchability
  28. 28. How do we start?
  29. 29. Small Business Approach- Get Social <ul><li>First choice media for all small & large marketing campaigns online </li></ul><ul><li>“ Facebook helps you connect and share with the people in your life ” </li></ul><ul><li>Setup a Facebook Fan Page – NOT Profile. </li></ul><ul><li>Profile gets friends for beers (-$$). Fan Page Gets Customers to your Shop (+$$) </li></ul>Brand Fans & Fans’ Friends Business
  30. 30. B2C UNLEASH THE FACEBOOK MARKETING POTENTIAL
  31. 31. Fan Page
  32. 32. Small Business Approach <ul><li>“ Fan Page” </li></ul><ul><li>Created only by an authorized representative (business, public figure, artist etc.) </li></ul><ul><li>Other users can become fan by clicking on “Like” </li></ul><ul><li>Customized with rich media and applications </li></ul><ul><li>Admin(s) not shown on the page </li></ul><ul><li>Indexed by Google </li></ul><ul><li>! GET Vanity URL facebook.com/yourbusinessname </li></ul>
  33. 33. Small Business Approach <ul><li>Sharing activities and posting status updates </li></ul><ul><li>Sharing opinions, articles, links, images and videos </li></ul><ul><li>Sharing other’s opinions and content </li></ul><ul><li>Commenting and requesting comments and likes </li></ul><ul><li>Running contests, promotions and special offers </li></ul><ul><li>Invitation for events </li></ul><ul><li>Paid Ads for Seeding </li></ul>
  34. 34. LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 80 million registered users, spanning more than 200 countries and territories worldwide. - Wikipedia What is LinkedIn? B2B Connections
  35. 35. What is LinkedIn? <ul><li>Find business clients, potential partners etc.. </li></ul><ul><li>Increase the visibility of your brand/company </li></ul><ul><li>Increase credibility – position yourself as an expert </li></ul><ul><li>Increase reputation & make long lasting referrals </li></ul><ul><li>Recruit people </li></ul><ul><li>B2B promotion </li></ul><ul><li>Paid Ads </li></ul><ul><li>Event promotion </li></ul>
  36. 36. Making Connections Looking for a Connection with <Role/Title> at <Company>
  37. 37. Making Connections
  38. 38. Making Connections
  39. 40. What You Should? <ul><li>Choose your LinkedIn connections and content carefully </li></ul><ul><li>Use keywords for better ranking </li></ul><ul><li>Participate/Join groups </li></ul><ul><li>Review incoming messages and reply </li></ul><ul><li>Post question and respond to others </li></ul><ul><li>Follow companies </li></ul><ul><li>Create Events and update your connections </li></ul>
  40. 41. What You Should? <ul><li>Offer expertise through Q & A </li></ul><ul><li>Share useful and informative content </li></ul><ul><li>Launch polls </li></ul><ul><li>Join the discussions </li></ul>
  41. 42. Twitter Basics
  42. 43. Twitter Basics <ul><li>Tweet </li></ul><ul><li>A message less than 140 characters </li></ul><ul><li>(including spaces) posted on the wall. </li></ul><ul><li>The message is displayed as tweets </li></ul><ul><li>on your friends wall </li></ul><ul><li>User </li></ul><ul><li>An individual or an Organization who </li></ul><ul><li>owns the twitter account or profile. </li></ul><ul><li>Generally the username determines the </li></ul><ul><li>name of the brand or an organization. </li></ul>
  43. 44. <ul><li>Timeline </li></ul><ul><li>A series of tweets displayed on your homepage </li></ul><ul><li>and new tweets appear in the timeline when </li></ul><ul><li>page refreshes. </li></ul><ul><li>Connections </li></ul><ul><li>List of the people whom you are following as </li></ul><ul><li>‘ follows’ and people who are following you </li></ul><ul><li>as ‘followers’. </li></ul><ul><li>Short URLs </li></ul><ul><li>Links included in your tweets in the form of short </li></ul><ul><li>URL created with the help of various free tools. </li></ul>
  44. 45. <ul><li>Customer service department support </li></ul><ul><li>Crisis Management </li></ul><ul><li>Recruitment and Hiring </li></ul><ul><li>Promotion and Sales activity </li></ul><ul><li>Event promotion </li></ul><ul><li>Corporate Reputation Management </li></ul><ul><li>Other offline activities </li></ul>Leveraging Twitter
  45. 46. <ul><li>Tweeple- People who tweet </li></ul><ul><li>Direct message- Private tweet equivalent to text message </li></ul><ul><li>Tweetstream- Flow of tweets from people you follow </li></ul><ul><li>@Reply- Public response to a tweeple </li></ul><ul><li>Retweet- Other’s tweet forwarded to your followers </li></ul><ul><li>#Tags- Used to create Tweeting over a topic #worldcup, #IMEXSHOW </li></ul>Twitter Terminology
  46. 47. <ul><li>Say something interesting </li></ul><ul><li>Follow & They will follow you (Karma!) </li></ul><ul><li>Be courteous, even if you disagree </li></ul><ul><li>Ask questions and give answers </li></ul><ul><li>Comment on other's tweet </li></ul><ul><li>Cite good resources and articles on web </li></ul><ul><li>Give compliments and recommendations </li></ul><ul><li>Retweet generously </li></ul>Do’s of Twitter
  47. 48. GAP’s Groupon goes Viral
  48. 49. Case Study: GAP’s Groupon <ul><li>GAP offered $50 worth of clothing for $25 on Groupon </li></ul><ul><li>Internet Marketing Mix </li></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Affiliates </li></ul></ul><ul><ul><li>Ad on Digg </li></ul></ul><ul><ul><li>Groupon's e-mail marketing </li></ul></ul>
  49. 50. GAP’s Groupon - Strategy <ul><li>Internet Marketing Mix </li></ul><ul><li>Email Marketing </li></ul><ul><ul><li>Groupon- Launched a Staggered Email Marketing Campaign to subscribers </li></ul></ul><ul><ul><li>GAP also sent an Email Marketing Campaign </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Groupon- &quot;Earlybird Offers&quot; special of the day, reaching approx. 180,000 </li></ul></ul><ul><ul><li>GAP tweeted the deal to its more than 30,000 followers </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>GAP posted an update to 606,000 ‘likers’ </li></ul></ul><ul><li>Affiliate Marketing </li></ul><ul><ul><li>Groupon's 1,500 affiliates promoted the Gap offer on their sites. </li></ul></ul><ul><li>Banner Ad </li></ul><ul><ul><li>Sponsored, above-the-fold ad appeared on Digg </li></ul></ul>
  50. 51. GAP’s Groupon - Result <ul><li>Campaign grossed $11 million, </li></ul><ul><li>Sometimes selling 10 Gap &quot;Groupons&quot; per second </li></ul><ul><li>By late morning, it was selling 534 Gap offers per minute </li></ul>
  51. 52. MooseJaw- Social Media Giveaway <ul><li>Clothing & footwear retailer </li></ul><ul><li>Giveaway campaign via FB And TW. To enter one was required to comment or Tweet </li></ul><ul><li>Seeded by Email Marketing </li></ul><ul><li>Surprise - Consumers did not only simply update/Tweet but Conversation started on FB and TW </li></ul>Source: Marketing Sherpa
  52. 53. MooseJaw- Results <ul><li>15% increase in sales </li></ul><ul><li>45% increase in TW followers. </li></ul><ul><li>31% increase in Fans on FB </li></ul>Source: Marketing Sherpa
  53. 54. GAP’s Groupon - Result
  54. 55. Starbucks- Social Feedback <ul><li>More than 12 million members </li></ul><ul><li>Fans decide the flavour of the brand’s next coffee. </li></ul><ul><li>Manage your Starbucks Rewards </li></ul>
  55. 56. Thank You Ready to realize the full potential of Online Marketing? Contact Us www.Facebook.com/MaverickMavOz [email_address] T: 1300 618 418

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