Your SlideShare is downloading. ×
How to Run a Facebook Photo Contest
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to Run a Facebook Photo Contest

10,971
views

Published on

Differentiating yourself as a business is a must in Facebook Marketing. Apps Mav has brought to you a handy tutorial on how to run a photo contest on Facebook to further your brand page's reach, gain …

Differentiating yourself as a business is a must in Facebook Marketing. Apps Mav has brought to you a handy tutorial on how to run a photo contest on Facebook to further your brand page's reach, gain new fans and create conversations about your brand.

Published in: Self Improvement

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
10,971
On Slideshare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 5/22/2013 15/22/2013 11Copyright © 2013 Maverick MavHOW TO RUN A PHOTOCONTEST?GROWING YOUR FACEBOOK FANS &ENAGAGEMENT
  • 2. 5/22/2013 25/22/2013 22Copyright © 2013 Maverick Mav300 million photos are uploaded to Facebookevery day.
  • 3. 5/22/2013 35/22/2013 33Copyright © 2013 Maverick MavSo with digital photo-taking soingrained in social networks, how can yourbusiness tap into this phenomenon?Easy: you should runa photo contest onFacebook!
  • 4. 5/22/2013 45/22/2013 44Copyright © 2013 Maverick MavMany businesses look to photo contests as a way toengage with their existing fan base, but also acquirenew fans for the brand!
  • 5. 5/22/2013 55/22/2013 55Copyright © 2013 Maverick MavHowever, most brands get it wrong and get theirFacebook Page banned!
  • 6. 5/22/2013 65/22/2013 66Copyright © 2013 Maverick MavThis is because, unfortunately, the majority ofpages we see running this type of contest are inviolation of Facebook’s Terms of Service.
  • 7. 5/22/2013 75/22/2013 77Copyright © 2013 Maverick MavExamples of Facebook promotions violationsFirst 10 people to comment on this post win tickets.Upload a photo to our wall to enter and win!Press Like on this comment to win a prize.25th fan will win a slab of beer!Tag yourself in this photo and win tickets.
  • 8. 5/22/2013 85/22/2013 88Copyright © 2013 Maverick MavTIPS TO RUN A SUCCESSFUL PHOTO CONTEST
  • 9. 5/22/2013 95/22/2013 99Copyright © 2013 Maverick Mav1. Choose a Third-Party App to Runthe ContestFacebook explicitly requiresbusinesses to run a contest on a third-party application.
  • 10. 5/22/2013 105/22/2013 1010Copyright © 2013 Maverick MavFOR EXAMPLE, THE APPS MAV PHOTOCONTEST APPHold Facebook Photo Contest
  • 11. 5/22/2013 115/22/2013 1111Copyright © 2013 Maverick MavFOR EXAMPLE, THE APPS MAV PHOTOCONTEST APPFacilitates easy participation
  • 12. 5/22/2013 125/22/2013 1212Copyright © 2013 Maverick MavFOR EXAMPLE, THE APPS MAV PHOTOCONTEST APPFull, easy customisation
  • 13. 5/22/2013 135/22/2013 1313Copyright © 2013 Maverick MavFOR EXAMPLE, THE APPS MAV PHOTOCONTEST APPComes embedded with social-sharing options
  • 14. 5/22/2013 145/22/2013 1414Copyright © 2013 Maverick Mav2. Keep the prize appealing andrelevant.The prize you offer doesn’t need tobreak the bank—it shouldn’t, actually.Just remember that the value of yourprize should reflect the effortparticipants need to make to enter.
  • 15. 5/22/2013 155/22/2013 1515Copyright © 2013 Maverick Mav
  • 16. 5/22/2013 165/22/2013 1616Copyright © 2013 Maverick Mav3. Use call-to actions that propelengagement
  • 17. 5/22/2013 175/22/2013 1717Copyright © 2013 Maverick Mav4. Let the world know about yourcontest.If you’re hosting a contest onFacebook, make it social! Don’t justpost details to your page.
  • 18. 5/22/2013 185/22/2013 1818Copyright © 2013 Maverick MavSOCIAL MEDIA INTEGRATIONEnsure the application you are using tohost the contest has buttons to sharecontest to other networks.
  • 19. 5/22/2013 195/22/2013 1919Copyright © 2013 Maverick MavFACEBOOK ADS ARE YOUR FRIEND(AND FOE)Facebook ads can help your promote thecontest immensely, but you needcompelling copy, images and, mostimportantly, you should know your targetaudience!
  • 20. 5/22/2013 205/22/2013 2020Copyright © 2013 Maverick Mav4. Follow Up & AnalyzeBy tracking performanceyou can see what newfans you are gaining andalso how many peopleare getting exposed toyour brand.
  • 21. 5/22/2013 215/22/2013 2121Copyright © 2013 Maverick MavTHANK YOU!We hope this helps! For further clarifications,you can always reach an Apps Mav rep byemailing sales@appsmav.com.