He
He
he
He
He
he 1
All product and company names mentioned herein are trademarks or registered trademarks of their respec...
He
He
he
He
He
he
Maverick Mav
He
He
he
He
He
he
Proud
Sponsors of
Social Media Marketing
Sponsors
Read Akash’s
article on
Facebook
MarketingUnleash Face...
He
He
he
He
He
he 4
Disclaimer
• We have strived to be as accurate and complete as possible in the
creation of this presen...
He
He
he
He
He
heMaverick Mav Pty Ltd
We as People & Businesses know other people &
Businesses – 1st Degree Connections
He
He
he
He
He
heMaverick Mav Pty Ltd
These 1st Degree Connections know other People &
Businesses – 2nd Degree Connections...
He
He
he
He
He
heMaverick Mav Pty Ltd
Through Social Media Platforms
1st Degree 2nd Degree
He
He
he
He
He
he
Go Viral With Fan Interaction
(„Like‟ Effect)
When someone „Likes‟ a page…
He
He
he
He
He
he
The Benefits of being „Liked‟
…Their friends hear about it on their News Feeds!
He
He
he
He
He
he
The Benefits of being „Liked‟
The average Facebook user has 130 friends*… that‟s
a lot of exposure for y...
He
He
he
He
He
he
Get Fans= Potential Customers
Fans  Social Pyramid
He
He
he
He
He
he
Your Business Presence within
your Consumers world
He
He
he
He
He
he
The Purpose
Like · · Share
He
He
he
He
He
he
Key Triggers- Like, Share,
Comment
•Shareable or Engaging
Content
•Contest (Promotions,
Offers, Giveaway...
Profile vs. Page
He
He
he
He
He
he
Your Facebook Business Page
• It is necessary to own a Profile in order to create a
Business Page. Howev...
He
He
he
He
He
he
Profile-Page Relationship
For example, if your name is ‘John Smith’ and
you have a business called ‘Supe...
He
He
he
He
He
he
Have Multiple Admins
He
He
he
He
He
he
Taxonomy of your Page
Basic image of fan page/
He
He
he
He
He
he
Taxonomy of your Page
Basic image of fan page/
He
He
he
He
He
he
Cover Photo
Basic image of fan page/
He
He
he
He
He
he
Cover Photo- Details
• This is the first image that anyone landing on your page will see
• Regularly Cha...
He
He
he
He
He
he
Pinned Posts
A Pinned post always appears in the top left of a Page's
timeline and has a flag in its top...
He
He
he
He
He
he
Pinned Posts
– The Pinned posts are very visible to anyone who lands on your page.
-A Pinned post will r...
He
He
he
He
He
he
Pinned Posts
He
He
he
He
He
he
Admin Panel
Basic image of fan page/
He
He
he
He
He
he
Admin Panel Page Info Settings
Basic image of fan page/
He
He
he
He
He
he
Building a good Info Page
• I.e. make sure to include relevant keywords so
the page is optimized for sea...
He
He
he
He
He
he
Admin Panel Settings
Basic image of fan page/
He
He
he
He
He
he
Admin Panel Admin Roles
He
He
he
He
He
he
Getting a Vanity URL
• Ensure you get a Vanity URL:
www.facebook.com/YourBusinessName
• You can sign up ...
He
He
he
He
He
he
Getting a Vanity URL
He
He
he
He
He
he
Promote it!
He
He
he
He
He
he
Getting those first fans
•From the Admin Page, you can invite your email
contacts, invite friends, share...
He
He
he
He
He
he
Step 1 – Getting those first fans
1. Complete the Page Info fields
2. Upload Cover Photo and Profile Pho...
He
He
he
He
He
he
Step 1 – Invite Friends
He
He
he
He
He
he
Step 2 – Invite Email Contacts
He
He
he
He
He
he
Step 3 – Getting More fans
• If you send regular email updates, add a link to
your Facebook page in the ...
He
He
he
He
He
he
Step 1 – Getting those first fans
He
He
he
He
He
he
The Purpose
Like · · Share
He
He
he
He
He
he
Key Triggers- Like, Share,
Comment
•Shareable or Engaging
Content
•Contest (Promotions,
Offers, Giveaway...
He
He
he
He
He
he
Engaging with other members
and businesses
• “Fill in the blank” posts inspire engagement and
encourage ...
He
He
he
He
He
he
Always Ask Questions
• Ask questions (in your status updates) often
He
He
he
He
He
he
Ask Questions or End with Questions
• Questions incite a response – especially
compelling ones
• Why do ...
He
He
he
He
He
he
Incite a response!
• Posting content that incites a response is key.
There are many creative ways this c...
He
He
he
He
He
he
Incite a response!
• Taking advantage of national holidays typically
results in a very high rate of comm...
He
He
he
He
He
he
Incite a response!
• Amazon received a high response on 4th July by
using the Questions feature:
He
He
he
He
He
he
Incite a response!
• Commenting on popular, newsworthy events:
• Sporting events work very well – rememb...
He
He
he
He
He
he
He
He
he
He
He
he
The Purpose
Like · · Share
He
He
he
He
He
he
Key Triggers- Like, Share,
Comment
•Shareable or Engaging
Content
•Contest (Promotions,
Offers, Giveaway...
He
He
he
He
He
he
• SHOWCASE PRODUCTS & SERVICES
• CONTESTS, PROMOTIONS, GIVEAWAYS
He
He
he
He
He
he
Content is King
Contest is Queen!!
• Contests
• Quiz
• Sweep
• Coupon
• Scratchies,
He
He
he
He
He
heMaverick Mav Pty Ltd
Promotion Guidelines
Don‟t Get Your Page Banned!
He
He
he
He
He
heMaverick Mav Pty Ltd
It‟s About
First 10 people to comment on this post win tickets.
Press Like on this c...
He
He
he
He
He
he
He
He
he
He
He
he
He
He
he
He
He
he
SWEEPSTAKE
He
He
he
He
He
he
WELCOME
He
He
he
He
He
he
PHOTOCONTEST
He
He
he
He
He
he
Photo Contest- Before Like
He
He
he
He
He
he
Photo Contest- After Like
He
He
he
He
He
he
Photo Contest- Submit Photo & Invite
Friends
He
He
he
He
He
he
Photo Contest- Before Like
He
He
he
He
He
he
Photo Contest- After Like
He
He
he
He
He
he
Scratch & Win!
He
He
he
He
He
he 67
Thank You
Upcoming SlideShare
Loading in...5
×

Facebook Marketing via Facebook Apps

430

Published on

Find out how to do Facebook Marketing using Facebook Apps

Published in: Business, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
430
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
28
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Facebook Marketing via Facebook Apps

  1. 1. He He he He He he 1 All product and company names mentioned herein are trademarks or registered trademarks of their respective owners. Sales@maverickmav.com.au M: +61 433 343 120 T: (Australia Wide):1300 618 418 T(Intl): +61 2 8065 6758 /AppsMav Facebook Marketing /MaverickMavOz
  2. 2. He He he He He he Maverick Mav
  3. 3. He He he He He he Proud Sponsors of Social Media Marketing Sponsors Read Akash’s article on Facebook MarketingUnleash Facebook Marketing Potential - See Video Internet & Social Media Marketing Partner Maverick Mav Credentials
  4. 4. He He he He He he 4 Disclaimer • We have strived to be as accurate and complete as possible in the creation of this presentation, notwithstanding the fact that we do not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. • While all attempts have been made to verify information provided in this presentation, we assume no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Audience is cautioned to rely on their own judgment about their individual circumstances to act accordingly. • This presentation is not intended for use as a source of legal, business, accounting or financial advice. • All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.
  5. 5. He He he He He heMaverick Mav Pty Ltd We as People & Businesses know other people & Businesses – 1st Degree Connections
  6. 6. He He he He He heMaverick Mav Pty Ltd These 1st Degree Connections know other People & Businesses – 2nd Degree Connections 1st Degree 2nd Degree
  7. 7. He He he He He heMaverick Mav Pty Ltd Through Social Media Platforms 1st Degree 2nd Degree
  8. 8. He He he He He he Go Viral With Fan Interaction („Like‟ Effect) When someone „Likes‟ a page…
  9. 9. He He he He He he The Benefits of being „Liked‟ …Their friends hear about it on their News Feeds!
  10. 10. He He he He He he The Benefits of being „Liked‟ The average Facebook user has 130 friends*… that‟s a lot of exposure for your page from just 1 click! *Source: Facebook
  11. 11. He He he He He he Get Fans= Potential Customers Fans  Social Pyramid
  12. 12. He He he He He he Your Business Presence within your Consumers world
  13. 13. He He he He He he The Purpose Like · · Share
  14. 14. He He he He He he Key Triggers- Like, Share, Comment •Shareable or Engaging Content •Contest (Promotions, Offers, Giveaways, Incentivisation)
  15. 15. Profile vs. Page
  16. 16. He He he He He he Your Facebook Business Page • It is necessary to own a Profile in order to create a Business Page. However you must restrict your business activities to your Business Page. • It is against Facebook’s terms and conditions to run your business using your Profile, and Facebook may shut down your Profile if you use it for business purposes.
  17. 17. He He he He He he Profile-Page Relationship For example, if your name is ‘John Smith’ and you have a business called ‘Super Business Solutions’:
  18. 18. He He he He He he Have Multiple Admins
  19. 19. He He he He He he Taxonomy of your Page Basic image of fan page/
  20. 20. He He he He He he Taxonomy of your Page Basic image of fan page/
  21. 21. He He he He He he Cover Photo Basic image of fan page/
  22. 22. He He he He He he Cover Photo- Details • This is the first image that anyone landing on your page will see • Regularly Change it to promote current offers, specials, launches, etc. • 851 pixels wide and 315 pixels tall. JPG or PNG file • Cover photo may not contain more than 20% Text. less than 100 kilobytes
  23. 23. He He he He He he Pinned Posts A Pinned post always appears in the top left of a Page's timeline and has a flag in its top-right corner. You can now „pin‟ any post that you think is important. Why?
  24. 24. He He he He He he Pinned Posts – The Pinned posts are very visible to anyone who lands on your page. -A Pinned post will remain on the top for 7 days. -Tip!- Direct people to your Landing Page Tab by Pinning a post – This pinned post should have a creatively designed image of your Offer. Since Landing Pages are designed with an Offer to entice the visitors to Like and become a Fan, it continues to be important that people should somehow be made to visit your Landing Page. A compelling „Pinned Post‟ with a creative imagery can help achieve this objective.
  25. 25. He He he He He he Pinned Posts
  26. 26. He He he He He he Admin Panel Basic image of fan page/
  27. 27. He He he He He he Admin Panel Page Info Settings Basic image of fan page/
  28. 28. He He he He He he Building a good Info Page • I.e. make sure to include relevant keywords so the page is optimized for search engines • Google Keywords Tool: https://adwords.google.com/select/KeywordToolExternal
  29. 29. He He he He He he Admin Panel Settings Basic image of fan page/
  30. 30. He He he He He he Admin Panel Admin Roles
  31. 31. He He he He He he Getting a Vanity URL • Ensure you get a Vanity URL: www.facebook.com/YourBusinessName • You can sign up for your Vanity URL here: http://www.facebook.com/username/
  32. 32. He He he He He he Getting a Vanity URL
  33. 33. He He he He He he Promote it!
  34. 34. He He he He He he Getting those first fans •From the Admin Page, you can invite your email contacts, invite friends, share your page and create an ad from the Build Audience drop-down menu.
  35. 35. He He he He He he Step 1 – Getting those first fans 1. Complete the Page Info fields 2. Upload Cover Photo and Profile Photo 3. Set Apps to showcase products 4. Do a few Updates
  36. 36. He He he He He he Step 1 – Invite Friends
  37. 37. He He he He He he Step 2 – Invite Email Contacts
  38. 38. He He he He He he Step 3 – Getting More fans • If you send regular email updates, add a link to your Facebook page in the email template (e.g. on a sidebar or at the bottom) •Partner with other brands or local organizations to create co-promotions. •You can also cross-promote by posting on each other‟s Pages •Updates on Community Pages, Associations‟ pages, Business Support Organisations, etc.
  39. 39. He He he He He he Step 1 – Getting those first fans
  40. 40. He He he He He he The Purpose Like · · Share
  41. 41. He He he He He he Key Triggers- Like, Share, Comment •Shareable or Engaging Content •Contest (Promotions, Offers, Giveaways, Incentivisation)
  42. 42. He He he He He he Engaging with other members and businesses • “Fill in the blank” posts inspire engagement and encourage people to be creative and interactive. For example, you can post a fill-in-the-blank question such as My New Year’s resolution is _____. People who like your Page can then share their own New Year's resolutions as a comment on the post. • Post a picture and ask people to come up with the best caption. • Asking questions encourages people to respond and engage with your Page. • Post exclusive content or news to get people talking about your Page and sharing content with friends.
  43. 43. He He he He He he Always Ask Questions • Ask questions (in your status updates) often
  44. 44. He He he He He he Ask Questions or End with Questions • Questions incite a response – especially compelling ones • Why do you want responses? Because when a fan responds, their friends will see it on their News Feeds • In other words, there is a viral effect – which means more exposure for your brand or business!
  45. 45. He He he He He he Incite a response! • Posting content that incites a response is key. There are many creative ways this can be done • For example, Walmart frequently post „fill in the blank‟-style updates, which incite many people to respond
  46. 46. He He he He He he Incite a response! • Taking advantage of national holidays typically results in a very high rate of comments • E.g. Target on 4th July:
  47. 47. He He he He He he Incite a response! • Amazon received a high response on 4th July by using the Questions feature:
  48. 48. He He he He He he Incite a response! • Commenting on popular, newsworthy events: • Sporting events work very well – remember, Australians love their sports!
  49. 49. He He he He He he
  50. 50. He He he He He he The Purpose Like · · Share
  51. 51. He He he He He he Key Triggers- Like, Share, Comment •Shareable or Engaging Content •Contest (Promotions, Offers, Giveaways, Incentivisation)
  52. 52. He He he He He he • SHOWCASE PRODUCTS & SERVICES • CONTESTS, PROMOTIONS, GIVEAWAYS
  53. 53. He He he He He he Content is King Contest is Queen!! • Contests • Quiz • Sweep • Coupon • Scratchies,
  54. 54. He He he He He heMaverick Mav Pty Ltd Promotion Guidelines Don‟t Get Your Page Banned!
  55. 55. He He he He He heMaverick Mav Pty Ltd It‟s About First 10 people to comment on this post win tickets. Press Like on this comment to go into a draw to win a prize. Upload a photo to our wall to enter and win! Tag yourself in this photo and win tickets. 25th fan will win a slab of beer!
  56. 56. He He he He He he
  57. 57. He He he He He he
  58. 58. He He he He He he SWEEPSTAKE
  59. 59. He He he He He he WELCOME
  60. 60. He He he He He he PHOTOCONTEST
  61. 61. He He he He He he Photo Contest- Before Like
  62. 62. He He he He He he Photo Contest- After Like
  63. 63. He He he He He he Photo Contest- Submit Photo & Invite Friends
  64. 64. He He he He He he Photo Contest- Before Like
  65. 65. He He he He He he Photo Contest- After Like
  66. 66. He He he He He he Scratch & Win!
  67. 67. He He he He He he 67 Thank You
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×