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Facebook marketing & growing your business through facebook apps
 

Facebook marketing & growing your business through facebook apps

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Insight into Facebook Marketing and growing your business using Facebook Apps.

Insight into Facebook Marketing and growing your business using Facebook Apps.
Created by Akash at Maverick Mav

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http://www.appsmav.com 1959
http://appsmav.com 884
http://kobra.appsmav.com 95
http://127.0.0.1 47
http://198.20.250.90 8
http://feeds.feedburner.com 5
http://192.168.6.179 4
http://192.168.6.184 2
http://www.kobra.appsmav.com 2
http://mail.appsmav.com 1
https://www.google.co.uk 1
https://www.google.com 1
http://www.365dailyjournal.com 1
http://test.appsmav.com 1
http://192.168.6.56 1
http://searchutil01 1
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    Facebook marketing & growing your business through facebook apps Facebook marketing & growing your business through facebook apps Presentation Transcript

    • HeHeheHeHehe 1All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.Sales@maverickmav.com.auM: +61 433 343 120T: (Australia Wide):1300 618 418T(Intl): +61 2 8065 6758/AppsMavFacebook Marketing/MaverickMavOz
    • HeHeheHeHeheMaverick Mav
    • HeHeheHeHeheProudSponsors ofSocial Media MarketingSponsorsRead Akash’sarticle onFacebookMarketingUnleash Facebook MarketingPotential - See VideoInternet & Social MediaMarketing PartnerMaverick Mav Credentials
    • HeHeheHeHehe 4Disclaimer• We have strived to be as accurate and complete as possible in thecreation of this presentation, notwithstanding the fact that we do notwarrant or represent at any time that the contents within are accuratedue to the rapidly changing nature of the Internet.• While all attempts have been made to verify information provided inthis presentation, we assume no responsibility forerrors, omissions, or contrary interpretation of the subject matterherein. Audience is cautioned to rely on their own judgment abouttheir individual circumstances to act accordingly.• This presentation is not intended for use as a source oflegal, business, accounting or financial advice.• All product and company names mentioned herein are trademarks orregistered trademarks of their respective owners.
    • HeHeheHeHehe1. Introduction
    • HeHeheHeHeheMaverick Mav Pty LtdWe as People & Businesses know other people &Businesses – 1st Degree Connections
    • HeHeheHeHeheMaverick Mav Pty LtdThese 1st Degree Connections know other People &Businesses – 2nd Degree Connections1st Degree 2nd Degree
    • HeHeheHeHeheMaverick Mav Pty LtdThrough Social Media Platforms1st Degree 2nd Degree
    • HeHeheHeHeheYour Business Presence withinyour Consumers world• Unlike a website, you are connected to yourcustomers and can interact with them on an ongoingbasis• Unlike a website, when customers interact with yourpage it is seen by their friends – Word of MOUSEmarketing
    • HeHeheHeHeheYour Business Presence withinyour Consumers world
    • HeHeheHeHeheDisplay & Self Manage Products from yourOnline Store (+ Get Social Media Viral Effect!)
    • HeHeheHeHeheCustom Experience for yourBusiness- Real Estate
    • HeHeheHeHeheCustom Design for your Business• Can embed Google Maps to show the location ofyour business or other important locations
    • HeHeheHeHeheDisplay & Self ManageEvents, Seminars, Courses (+ Get Social MediaViral Effect!)
    • HeHeheHeHeheDisplay & Self Manage Multiple Store Locator
    • HeHeheHeHeheThe PurposeLike · · Share
    • HeHeheHeHeheMaverick Mav Pty LtdThrough Social Media Platforms1st Degree 2nd Degree
    • HeHeheHeHeheGo Viral With Fan Interaction(‘Like’ Effect)When someone ‘Likes’ a page…
    • HeHeheHeHeheThe Benefits of being ‘Liked’…Their friends hear about it on their News Feeds!
    • HeHeheHeHeheThe Benefits of being ‘Liked’The average Facebook user has 130 friends*… that’sa lot of exposure for your page from just 1 click!*Source: Facebook
    • HeHeheHeHeheGo Viral – With every interactionfrom Fans• When Fans Interact with your Events
    • HeHeheHeHeheEvents Pages• Remember, the average Facebook user has 140friends!
    • HeHeheHeHeheWhen Fans Answer Questions
    • HeHeheHeHeheEven when people & Fansinteract with your website
    • HeHeheHeHeheThe interaction goes Viral!
    • HeHeheHeHeheThe Benefits of a Page
    • HeHeheHeHeheKey Triggers-Like, Share, Comment•Content•Contest (Promotions,Offers, Giveaways,Incentivisation)•Comic•Ads
    • HeHeheHeHeheRun Group / Flash Deals
    • HeHeheHeHeheRun Contests, Promotions (+Go Viral!)
    • HeHeheHeHeheRun Contests, Promotions (+Go Viral!)
    • HeHeheHeHeheINCENTIVISE TO CONNECT TOYOUR BRAND
    • HeHeheHeHeheINCENTIVISE & REWARD Fans
    • HeHeheHeHeheEffective Marketing Campaign Development
    • HeHeheHeHeheGet feedback for creating Successful Products
    • HeHeheHeHeheTo End Political Debates
    • HeHeheHeHeheKey Triggers- Like, Share,Comment•Content•Contest (Promotions,Offers, Giveaways,Incentivisation)•Comic•Ads
    • HeHeheHeHeheMaverick Mav Pty Ltd2013BurningQUESTIONS?
    • HeHeheHeHeheMaverick Mav Pty Ltd2013How do we:•Increase Fans/ Followers/Connections•Get Sales•Increase Customer Satisfaction•Grow Business
    • HeHeheHeHeheMaverick Mav Pty LtdAnswerIt is NOT About:•Setting up Accounts, Welcome Page,Cover Photo, ……..•Posting Status Updates or offers•Spamming Newsfeeds•Uploading Photos
    • HeHeheHeHeheMaverick Mav Pty LtdIt’s AboutStrategyTactical Action Plan or RoadmapSophisticated Setup- AppsEngagement- Stories in NewsfeedAttractive Campaigns- Go ViralMeasurement
    • HeHeheHeHeheMaverick Mav Pty LtdIt’s About
    • HeHeheHeHeheMaverick Mav Pty LtdFeatures & Best PracticesSocial Graphs- BeyondLike (Cooked, ListenedActions)Social PluginsRecommendationpluginFacepile pluginOpen Graph ProtocolSuccess Factor
    • HeHeheHeHeheMaverick Mav Pty LtdPage PoliciesPage Policies! Cover PhotoT& CSuccess Factor- Platform Policies,Promo guidelines, Branding T&C
    • HeHeheHeHeheMaverick Mav Pty LtdPromotion GuidelinesDon’t Get Your Page Banned!
    • HeHeheHeHeheMaverick Mav Pty LtdIt’s AboutFirst 10 people to comment on this post win tickets.Press Like on this comment to go into a draw towin a prize.Upload a photo to our wall to enter and win!Tag yourself in this photo and win tickets.25th fan will win a slab of beer!
    • HeHeheHeHeheMaverick Mav Pty LtdAlgorithms, Workflow, Applications,AnalyticsEdgeRankGroup DealSuccess Factor
    • HeHeheHeHeheMaverick Mav Pty LtdWeek 6Week 1Week 2 Week 8Reach600- 800FansNEXTLaunch PhotoVoting Contest- 3rd party appOfferStrategyReach300Fans1 Status Update perday. No Offers orSales Messages!Success Factor- Roadmaps
    • HeHeheHeHeheDeveloping Conversation Calendar +Creating & Posting regular statusupdates*OCTOBER 2012Sun Mon Tue Wed Thu Fri Sat30 1 2 3 4 5 67Claim vanityURL8 9 10Roadmapsubmission11CustomerApproval12Initiate collateraldesign1314 15Shareconversationcalendar16Prepare Statusupdates onceconversationcalendarapproved17 18Prepare FB Adcampaign toland on thephoto votingcontest19Apply approvedtab appsApply approvedcollateralInitiate FBcampaignBegin postingupdates2021 22Get ad approval23Email blast todatabase first200 people Offer24Activate AdsPhoto contestbegins25Thank you Emailof 200 Fans freeoffer to Tdatabase26 27200 Fans winnerannouncementon Facebook
    • HeHeheHeHeheMaverick Mav Pty LtdAfter becoming a fanBefore becoming a fanSuccess Factor- Setup as per Strategy. Change asper Roadmap
    • Profile vs. Page
    • HeHeheHeHeheYour Facebook Business Page• It is necessary to own a Profile in order to create aBusiness Page. However you must restrict yourbusiness activities to your Business Page.• It is against Facebook’s terms and conditions torun your business using your Profile, and Facebookmay shut down your Profile if you use it for businesspurposes.
    • HeHeheHeHeheProfile-Page RelationshipFor example, if your name is ‘John Smith’ andyou have a business called ‘Super BusinessSolutions’:
    • HeHeheHeHeheHave Multiple Admins
    • HeHeheHeHeheAdmin Roles
    • HeHeheHeHeheProfile-Page Relationship• Your Profile is not seen or directly interacted-withby your customers, and is not the ‘face’ of yourbusiness on Facebook.• Instead, is used for logging in to your BusinessPage, making updates and changing settings.• It is the Administrator of the Business Page.
    • HeHeheHeHeheCreating your Business’s PageCreating your Business’s PageCreating your Business’s Page
    • HeHeheHeHeheCreating your Business’s PageBasic image of fan page/
    • HeHeheHeHehe2. Your Facebook Business PageTIMELINEBasic image of fan page/
    • HeHeheHeHeheTaxonomy of your PageBasic image of fan page/
    • HeHeheHeHeheTaxonomy of your PageBasic image of fan page/
    • HeHeheHeHeheCover PhotoBasic image of fan page/
    • HeHeheHeHeheCover Photo- DetailsThis is the first image that anyone landing on your page will seeRegularly Change it to promote currentoffers, specials, launches, etc.•851 pixels wide and 315 pixels tall.Cover photo may not contain more than 20% Text
    • HeHeheHeHehePinned PostsA Pinned post always appears in the top left of a Pagestimeline and has a flag in its top-right corner.You can now ‘pin’ any post that you think is important.Why?
    • HeHeheHeHehePinned Posts– The Pinned posts are very visible to anyone who lands on your page.-A Pinned post will remain on the top for 7 days.-Tip!- Direct people to your Landing Page Tab by Pinning a post – Thispinned post should have a creatively designed image of your Offer.Since Landing Pages are designed with an Offer to entice the visitorsto Like and become a Fan, it continues to be important that peopleshould somehow be made to visit your Landing Page. A compelling‘Pinned Post’ with a creative imagery can help achieve this objective.
    • HeHeheHeHehePinned Posts
    • HeHeheHeHeheBuilding a good Info Page• Make surethe Info pageis complete• Fill in as manyfields aspossible
    • HeHeheHeHeheBuilding a good Info Page• I.e. make sure to include relevant keywords sothe page is optimized for search engines• Google Keywords Tool:https://adwords.google.com/select/KeywordToolExternal
    • HeHeheHeHeheGetting a Vanity URL• Ensure you get a Vanity URL:www.facebook.com/YourBusinessName• You can sign up for your Vanity URL here:http://www.facebook.com/username/
    • HeHeheHeHeheGetting a Vanity URL
    • HeHeheHeHehePromote it!
    • HeHeheHeHeheStep 1 – Getting those first fans• Turn your mailing list members into Facebookfans•If you have a sizable email list, you can potentiallygain many new fans by sending an email with aCTA to visit and ‘Like’ your Facebook page• If you send regular email updates, add a link toyour Facebook page in the email template (e.g.on a sidebar or at the bottom)• This way it can be included in every email yousend
    • HeHeheHeHeheStep 1 – Getting those first fans• Turn your mailing list members into Facebookfans•From the Admin Page, you can also invite your emailcontacts, invite friends, share your page and create anad from the Build Audience drop-down menu.
    • HeHeheHeHeheStep 1 – Getting those first fans
    • HeHeheHeHeheStep 1 – Getting those first fans• Turn your offline customers or clients intoFacebook fans
    • HeHeheHeHeheStep 2 - Reaching the Friends ofyour FansAll of the following fan interactions have a viraleffect – their friends will see!• Post content that fans will want to ‘Like’• Post content that fans will want to ‘Share’ withtheir friends• Tag fans in photos• Provide Events and Questions for your fans tointeract withMore on these to come….
    • HeHeheHeHeheStep 3 – Turning those friendsinto more fans• Now that they’ve visited your page, you need themto click that ‘Like’ button to become a Fan…
    • HeHeheHeHeheEngaging with other membersand businesses• Informative, fun or useful comments may getmany Likes and Replies, raising the prominence ofyour comment (and hence of your business page)• Genuine comments are appreciated, rather thandirect advertising and sales talk• Don’t oversaturate: Make sure all posts areworthwhile and add value to customers.
    • HeHeheHeHeheAlways Ask Questions• Ask questions (in your status updates) often
    • HeHeheHeHeheAlways Ask Questions• Questions incite a response – especiallycompelling ones• Why do you want responses? Because when afan responds, their friends will see it on theirNews Feeds• In other words, there is a viral effect – whichmeans more exposure for your brand or business!
    • HeHeheHeHeheIncite a response!• Posting content that incites a response is key.There are many creative ways this can be done• For example, Walmart frequently post ‘fill in theblank’-style updates, which incite many people torespond
    • HeHeheHeHeheIncite a response!• Taking advantage of national holidays typicallyresults in a very high rate of comments• E.g. Target on 4th July:
    • HeHeheHeHeheIncite a response!• Amazon received a high response on 4th July byusing the Questions feature:
    • HeHeheHeHeheIncite a response!• Commenting on popular, newsworthy events:• Sporting events work very well –remember, Australians love their sports!
    • INSTALL CUSTOM TAB APPSA custom tab is, in the Facebook realm, an app. It’s theequivalent of having a custom designed website.
    • RUN CONTESTS, QUIZ,GIVEAWAYSIf Content is King, Contest isQueen
    • HeHeheHeHehePhoto Contest- Before Like
    • HeHeheHeHehePhoto Contest- After Like
    • HeHeheHeHehePhoto Contest- Submit Photo & InviteFriends
    • HeHeheHeHehePhoto Contest- Before Like
    • HeHeheHeHehePhoto Contest- After Like
    • HeHeheHeHeheFacebook Ads• Facebook Ads allows you to create targetedadvertisements for display to users on Facebook• These ads are displayed in a section of the righthand pane that appears in most areas of Facebook
    • HeHeheHeHeheHyper-targeting• The power of Facebook Ads lies in hyper-targeting extremely specific markets• Unlike Search Engine marketing (where ads arefocused on the keywords that people searchfor), Facebook Ads are focused on the peoplethemselves• This is determined by the attributes, personaldetails, interests and other information stored ina person’s profile on Facebook
    • HeHeheHeHeheTargeting by location• Ads can be targeted toward people that live inspecific countries, states, or even cities• This is a powerful tool for targeting differentgeographical segments of your market – youcan show different ads to people who live indifferent areas
    • HeHeheHeHeheTargeting by location• Radius targeting is also an option – targetingall people who live within a certain km distanceof a chosen city
    • HeHeheHeHeheTargeting by Likes and Interests• Ads can also be targeted toward any intereststhat appear in a person’s profile – whether they arefrom the person’s Interests section, Favourite TVShows, or even Job Titles etc• This is a powerful tool for targeting your ads atpeople with particular interests
    • HeHeheHeHeheOther targeting options• Age• Gender• Relationship status• Spoken language• Education• Birthday• Workplace• Connection (to your business page)
    • HeHeheHeHeheFACEBOOKINSIGHTSWHAT YOU CANNOT MEASURE YOU CANNOTACHIEVE
    • HeHeheHeHeheFacebook Page Insights
    • HeHeheHeHeheFacebook Insights- Post Data
    • HeHeheHeHehe 100Thank You