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5 tips: Facebook Marketing Seminar
 

5 tips: Facebook Marketing Seminar

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See this presentation to learn about Facebook Marketing, use of Facebook Fan Page, Facebook Marketing Strategy, Facebook Plugins, Content, Contests, Customizations and more.

See this presentation to learn about Facebook Marketing, use of Facebook Fan Page, Facebook Marketing Strategy, Facebook Plugins, Content, Contests, Customizations and more.

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    5 tips: Facebook Marketing Seminar 5 tips: Facebook Marketing Seminar Presentation Transcript

    • Facebook Marketing- Tips! /AppsMav /MaverickMavOz Sales@maverickmav.com.au M: +61 433 343 120 T: (Australia Wide):1300 618 418 T(Intl): +61 2 8065 6758 1 4/3/2013 Copyright © 2013 Maverick Mav 11
    • Services We create Facebook Applications to help you build a stronger customer base 4/3/2013 Copyright © 2013 Maverick Mav 22
    • Timeline 2011 •Understanding SM •Is it a hype? 2012 •Setup 2013 •Execution •Management •Part of your Marketing & Support Strategy Maverick 4/3/2013 Mav Pty Ltd Copyright © 2013 Maverick Mav 33
    • Embracing Social Media 100% 90% 80% 70% 60% Extensive Presence 50% Some Social Media Presence 40% No Social Media Presence 30% 20% 10% 0% 2010 2011 2012 Internal Research. Approximate %age Maverick 4/3/2013 Mav Pty Ltd Copyright © 2013 Maverick Mav 44
    • 2013 Burning QUESTIONS? Maverick 4/3/2013 Mav Pty Ltd Copyright © 2013 Maverick Mav 55
    • 2013 How do we: •Increase Fans/ Followers/ Connections •Get Sales •Increase Customer Satisfaction6 •Grow Business Maverick 4/3/2013 Mav Pty Ltd Copyright © 2013 Maverick Mav 6
    • Answer It is NOT About: •Setting up Accounts, Welcome Page, Cover Photo, …….. •Posting Status Updates or offers •Spamming Newsfeeds •Uploading Photos Maverick 4/3/2013 Mav Pty Ltd Copyright © 2013 Maverick Mav 77
    • It’s About Strategy Tactical Action Plan or Roadmap Sophisticated Setup- Apps Engagement- Stories in Newsfeed Attractive Campaigns- Go Viral Measurement Maverick 4/3/2013 Mav Pty Ltd Copyright © 2013 Maverick Mav 88
    • Success Factors Maverick 4/3/2013 Mav Pty Ltd Copyright © 2013 Maverick Mav 99
    • Success Factor Features & Best Practices Social Plugins Recommendation plugin Social Graphs- Beyond Like (Cooked, Listened Actions) Open Graph Protocol Facepile plugin Maverick 4/3/2013 Mav Pty Ltd Copyright © 2013 Maverick Mav 1010
    • Success Factor- Platform Policies,Promo guidelines, Branding T&C Page Policies Page Policies! Cover Photo T& C Maverick 4/3/2013 Mav Pty Ltd Copyright © 2013 Maverick Mav 1111
    • Success Factor Algorithms, Workflow, Applications, Analytics Facebook Insights EdgeRank Group Deal Maverick 4/3/2013 Mav Pty Ltd Copyright © 2013 Maverick Mav 1212
    • Success Factor- Roadmaps 1 Status Update per day. No Offers or Sales Messages! Reach 300 Reach 600- Fans 800 Fans Week 2 Week 8 Week 1 Week 6 Offer Strategy N E X T Launch Photo Voting Contest Maverick 4/3/2013 Mav Pty Ltd rd - 3 party app Copyright © 2013 Maverick Mav 1313
    • Profile vs. Page 4/3/2013 Copyright © 2013 Maverick Mav 1414
    • Profile-Page Relationship For example, if your name is ‘John Smith’ and you have a business called ‘Super Business Solutions’: 4/3/2013 Copyright © 2013 Maverick Mav 1515
    • Have Multiple Admins 4/3/2013 Copyright © 2013 Maverick Mav 1616
    • Reserve Your Business Name • Ensure you get a Vanity URL: www.facebook.com/YourBusinessName • You can sign up for your Vanity URL here: http://www.facebook.com/username/ 4/3/2013 Copyright © 2013 Maverick Mav 1717
    • Promote it! 4/3/2013 Copyright © 2013 Maverick Mav 1818
    • USING FACEBOOK PAGES TO EFFECTIVELY MARKET YOUR BRAND COMPLETE YOUR BRAND’S PROFILE – Get Social + Search Effect! 4/3/2013 Copyright © 2013 Maverick Mav 1919
    • CREATE EFFECTIVE COLLATERALS An appropriate profile image A compelling cover image that depicting your brand’s icons or adheres to Facebook guidelines signage Custom designed tab apps and tab app iconsA succinct summary of services your brand offers. 4/3/2013 Copyright © 2013 Maverick Mav 2020
    • Facebook Marketing Give complete Digital support to help you build a stronger brand 4/3/2013 Copyright © 2013 Maverick Mav 2121
    • PAY ATTENTION TO YOUR CONTENT – CONTENT REALLY IS KING 4/3/2013 Copyright © 2013 Maverick Mav 2222
    • YOUR MANTRA FOR CONTENTKnow your audienceBe brief, and be topicalMind your languageExpress yourself through imagesEngage the engagement 4/3/2013 Copyright © 2013 Maverick Mav 2323
    • Ask Questions or Fill in the blank 4/3/2013 Copyright © 2013 Maverick Mav 2424
    • You Get Answers ‘Comments’ 4/3/2013 Copyright © 2013 Maverick Mav 2525
    • Why? 4/3/2013 Copyright © 2013 Maverick Mav 2626
    • When Fans ‘Like’, ‘Comment’, ‘Share’ 4/3/2013 Copyright © 2013 Maverick Mav 2727
    • Stories are generated in Friend’s Newsfeeds 4/3/2013 Copyright © 2013 Maverick Mav 2828
    • Stories are generated in Friends’ Newsfeeds The Benefits of being ‘Liked’ 4/3/2013*Source: Facebook Copyright © 2013 Maverick Mav 2929
    • Add EventsGo Viral – With every interactionfrom Fans 4/3/2013 Copyright © 2013 Maverick Mav 3030
    • Use Questions Tab 4/3/2013 Copyright © 2013 Maverick Mav 3131
    • (Could have easily settled the debate!) To End Political Debates 4/3/2013 Copyright © 2013 Maverick Mav 3232
    • INSTALL CUSTOM TAB APPS A custom tab is, in the Facebook realm, an app. It’s the equivalent of having a custom designed website. 4/3/2013 Copyright © 2013 Maverick Mav 3333
    • Install Custom Tab Apps Increasing: • Social Graph Effect – Stories about your brand • Fan base • Engagement • Sales 4/3/2013 Copyright © 2013 Maverick Mav 3434
    • Incentivisation is key 4/3/2013 Copyright © 2013 Maverick Mav 3535
    • Incentivisation is key After Like Before Like 4/3/2013 Copyright © 2013 Maverick Mav 3636
    • Customised Business Experience 4/3/2013 Copyright © 2013 Maverick Mav 3737
    • F- Commerce 4/3/2013 Copyright © 2013 Maverick Mav 3838
    • Store Locator Custom Design for your Business 4/3/2013 Copyright © 2013 Maverick Mav 3939
    • Multiple Store Store LocatorDisplay & Self Manage Multiple Locator 4/3/2013 Copyright © 2013 Maverick Mav 4040
    • Real Estate AgentsyourCustom Experience for 4/3/2013 Copyright © 2013 Maverick Mav 4141
    • Display- Events, Trainings, Workshops 4/3/2013 Copyright © 2013 Maverick Mav 4242
    • RUN CONTESTS, QUIZ, GIVEAWAYS If Content is King, Contest is Queen 4/3/2013 Copyright © 2013 Maverick Mav 4343
    • RUN FACEBOOK CONTESTS Contests on Facebook are a great way to build traffic quickly. Even better, they can focus on a specific product, service or promotion that a business wants to promote. WHY? Benefit from fans Facebook doesn’t Create an exciting allow running contests sharing your - Using any native tab story to tell contest - Using Like, Share, Comment as voting mechanism Doing these can result People Love in your page being Stories are created reported and banned! Rewards & when Fans participating in participate contests 4/3/2013 Copyright © 2013 Maverick Mav 4444
    • Photo Contest- Before Like 4/3/2013 Copyright © 2013 Maverick Mav 4545
    • Photo Contest- After Like 4/3/2013 Copyright © 2013 Maverick Mav 4646
    • Photo Contest- Submit Photo & Invite Friends 4/3/2013 Copyright © 2013 Maverick Mav 4747
    • Photo Contest- Before Like 4/3/2013 Copyright © 2013 Maverick Mav 4848
    • Photo Contest- After Like 4/3/2013 Copyright © 2013 Maverick Mav 4949
    • USE FACEBOOK PLUG-INS – CROSS- PROMOTION ALWAYS WORKS 4/3/2013 Copyright © 2013 Maverick Mav 5050
    • FACEBOOK PLUG-INS Facebook plugins are small widgets you can add to your website to boost website and social traffic! Facebook Facebook ‘comment- Recommendations box’ plug-in‘Like Us On pluginFacebook’ plugin Facebook Activity Plugin 4/3/2013 Copyright © 2013 Maverick Mav 5151
    • FACEBOOK MARKETING FOR BRANDS THANK YOU 4/3/2013 Copyright © 2013 Maverick Mav 5252