Your beliefs and social media can coexist. Think about how you can employ new ideas. Reflect on how it fits your business vision. Don’t be afraid to experiment. It’s OK. Enjoy yourself! Take at least one idea away and get started. Rules of the road
It’s about linking people and groups with common interests to each other by delivering and exchanging content through new, emerging and scalable technologies. It’s about many talking to many, not one talking to many. It’s about democratizing information dissemination, i.e. everyone can be an expert. What is social media all about?
Inform Educate Connect Exchange Communicate Sell Indoctrinate Reinforce What is the purpose of social media?
Relationships are the social and economic currency of our day Relationship marketing vs. product marketing Quality of relationship is as important as price and quality in buyer-suppler interaction longevity Sociological Trends: Relationships
People want to know other people’s business 12 in 2000; more than 200 today From celebrities to everyday people Not you? Doesn’t matter. They want to know about you. Sociological Trends: Reality TV
If you can’t communicate, you’re dead in the water: Communication inspires, leads, educates and connects It’s important internally, with customers and with suppliers Sociological Trends: Communication
From personalization to efficiency and back again Used to buy from the corner store The Wal-Mart era Organic and direct-from-producer foods Sociological Trends: Authenticity
Print Radio TV Web Direct Social Media Bottom Line: Everyone has different preferences Media Trends
1994: 10,000 Web sites 2009: 239 million Web sites A few years ago, a few million Facebook users Today: 250 million Facebook users Will it last?
Crowdsourcing Customer loyalty Stop interrupting Why should I do it?
Profile Contacts Recommendations Introductions Groups Events Questions LinkedIn
Nearly 50 million users Individuals Companies (more recently) Job seekers Recruiters Who is using social media? LinkedIn
http://www.linkedin.com Creating a company profile How to create an account
Weather Channel Interactive LinkedIn Case Study
Do be transparent Don’t get personal Do answer LinkedIn questions Do pose LinkedIn questions Do recommend others Don’t recommend everyone Dos and Don’ts
Groups Pages Advertising LinkedIn App Blog Notes Causes Facebook
Surpassed MySpace in 2008 with 132 million users Now 250 million users Companies Causes Who is using social media? Facebook
Facebook Facebook Ads How to create an account
Adobe Maker of Photoshop Real or fake? Facebook users voted 13,000 added to page 10% played game 6% shared game 6% purchased product Facebook Case Study
Do join groups Do join causes Do link your blog and tweets to Facebook Do become friends with customers and suppliers Don’t go overboard on politics and issues Don’t be afraid to be interesting Dos and Don’ts
Texting tool 140 characters Can include links Tweets Twitter apps Twitter
Don’t follow everybody Don’t accept every follower Do treat Twitter like a party Don’t just hang out with your friends Get introduced to their friends Do consider getting TweetDeck Don’t forget to have fun Don’t be afraid to stand out Do be relevant Dos and Don’ts
The secret San Francisco sushi spot Yelp traffic is doubling every six months Other review sites have flattened Yelp Case Study
Wordpress Blogspot Typepad Blogger Moveable Type Most allow you to use your own URL Example: marketingspoonful.com Blogs
On July 31, 2006: 50 million blogs By 2008: 128 million Today: Nearly 200 million 400 million people globally read blogs Two blogs created each second 18 posts per second Who is using social media? Blogs
Positions you as a thought leader Provides a point of contact Invites dialogue with stakeholders Enhances transparency Monitor conversations Participate in conversations Shape conversations Blog benefits
Hurricane Cancun and the power of timeliness The importance of being an authority Blog Case Study
Do pick relevant key words for headlines, tags, topics and copy Don’t be alarmed if you don’t have 100 visitors the first day Do update your blog at least twice a week Do link your blog to Twitter and facebook Don’t be afraid to incorporate pics and video Comment on other blogs Dos and Don’ts
We can learn from church, school, community organizations Can be e-mail driven or as an attached pdf Include offers Include surveys Constantly give users reasons to visit site Don’t SPAM people E-newsletters
Different people like to communicate in different ways Facebook surpassed 1 billion messages per day 3,000 messages per day; 10 are remembered Media are more powerful when used together Message must be heard 10 times to spur action Things to remember
The New Rules of Marketing & PR David Meerman Scott Mashable.com AllFacebook.com For further reading