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Presentation on promotion mix its method and new methods adopted by business and importance of social media in promotion

Presentation on promotion mix its method and new methods adopted by business and importance of social media in promotion

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  • Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools.  I seperate Facebook and Twitter and cover the following areas…
  • This section of my presentation is dedicated to more or less coaching business owners to get involved, and what kind of presence they need to have.  I used a couple of corporate examples in my presentation as to how social media is being used.  Since I haven’t gotten permission from these corporations to include them in my presentation, I won’t mention them here.  I also go over, in very basic terms the types of social presence that I feel are necessities.
  • Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools.  I seperateFacebook and Twitter and cover the following areas…
  • Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools.  I seperate Facebook and Twitter and cover the following areas…
  • Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools.  I seperate Facebook and Twitter and cover the following areas…
  • Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools.  I seperate Facebook and Twitter and cover the following areas…
  • Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools.  I seperate Facebook and Twitter and cover the following areas…
  • Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools.  I seperate Facebook and Twitter and cover the following areas…
  • Given the fact that most business owners are not as familiar with social media as those of us inside the industry or that follow it closely, my first few minutes were going to be spent defining social media.  I broke this out into the following areas based on conversation types:
  • This section of my presentation is dedicated to more or less coaching business owners to get involved, and what kind of presence they need to have.  I used a couple of corporate examples in my presentation as to how social media is being used.  Since I haven’t gotten permission from these corporations to include them in my presentation, I won’t mention them here.  I also go over, in very basic terms the types of social presence that I feel are necessities.
  • Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools.  I seperate Facebook and Twitter and cover the following areas…
  • This section of my presentation is dedicated to more or less coaching business owners to get involved, and what kind of presence they need to have.  I used a couple of corporate examples in my presentation as to how social media is being used.  Since I haven’t gotten permission from these corporations to include them in my presentation, I won’t mention them here.  I also go over, in very basic terms the types of social presence that I feel are necessities.
  • Once I have covered the high points of creating a presence on both Facebook and Twitter I then go into the third portion of my presentation which deals specifically with the management of these tools.  I seperate Facebook and Twitter and cover the following areas…

Promotion mix"methods of promotion" Promotion mix"methods of promotion" Presentation Transcript

  • Meaning of PROMOTION  An action taken by a company's marketing staff with the intention of encouraging the sale of a good or service to their target market. For example, product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers.  The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it's having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion.
  • Promotion Mix Definition Innovative combination of promotional ideas like print or broadcast, person-to-person selling, direct marketing, etc., used for particular product or for multiple products.
  • Promotion Mix advertising Internet Marketing personal selling Promotion Mix publicity sales promotion
  • Methods of Advertising Print Advertising Broadcast Advertising Outdoor Advertising Public Service Advertising Product Placement Advertising Cell Phone & Mobile Advertising Online Advertising
  • Methods of Personal Selling Sales Calls Telephone selling Internal selling Entertaining
  • Methods of Sales Promotion  Refunds  Discount  Product Combination  Lucky Draw  Full Finance @ 0%  Samples or Sampling  Contests
  • Methods of INTERNET PROMOTION Search engines Linking strategies Viral strategies E-mail publishing Networking Paid advertising
  • Factors That Affect The Promotion Mix Type of Product Stage in the Product Life Cycle Target Market Characteristics Actions of Competitors Available Funds  Buyer Readiness Type of Distribution
  • Analyze the Marketplace Identify Target Market Set Promotion Objectives Develop Promotion Budget Choose Promotion Mix
  • Objective: To Inform (Awareness) To increase the top-of-mind awareness level for AMUL butter from 16 percent to 24 percent Objective: To Persuade (Attitudinal) To increase the percentage of parents who feel that AMUL butter is the best butter for their children from 22 percent to 35 percent Objective: To Remind To remind consumers that AMUL butter is the creamiest butter and is available at their nearest grocery and convenience stores
  • Comparison between Promotion medium now(present) and in past Promotion in 1990 Promotion medium At present
  • Sweepstakes are a form of gambling where the entire prize may be awarded to the winner.[1] Originally it applied to horse races but the term is now used for various lotteries and marketing competitions.
  • 2013
  • Brand promotion through sms
  • cell phones will reach 7.3 billion by 2014.
  • Social Media: Brand Promotion
  • Social Media: Brand Promotion & Reputation Management Social Media Conversation Types Social Networks are ongoing conversations. There are three types of social conversations.  Long Conversations = Facebook, MySpace  Short Conversations = Twitter  Distant Conversations = Blogs, Message Boards, etc.
  • Social Media: Brand Promotion & Reputation Management Establish a Presence on Facebook  The Largest Social Network (over 300 million users)  The Fastest Growing Advertising Network (contextual, relevant)  The Best Free Tools for Promoting Your Business:  Pages (Promote Products, Discussions, More, etc.)  Groups (Promote Products, Discussions, More, etc.)  The Best Place for Open Discussions (outside your website)  The Mobile Application (iPhone, Blackberry)  The Best Way to Build Community for Your Brand  Carryover Users to Your Website (FBConnect)  Friend Recommendations (growth user base)  Shared Content (increased exposure)  I predict Facebook will become the “Google” of social networks
  • Social Media: Brand Promotion & Reputation Management Facebook Advice / Best Practices  Promoting Your Brand / Products / Services  Establishing a Fan Base / Group Members  Frequent Communications w/out Overdoing it…  Discussion Boards  Wall Posts  Know When to Message  Keeping Your Customer Base Happy  Fast Service + Resolutions = Happy Customers
  • Social Media: Brand Promotion & Reputation Management Establish a Presence on Twitter  Extremely Fast Growing Social Network  Extremely Open for Connecting w/ New People (vs.- Facebook)  Free Tool for Promoting Your Business:  Promote Your Content (RSS Feeds)  Find New Customers (One on One Discussions)  Support Existing Customers (One on One Discussions)  Locate Potential Consumers (Advanced Search Tools)  Open Discussions (keep your tweets balanced)  The Mobile Applications (iPhone, Blackberry)  As Twitter continues to Evolve, we continue to find new uses…
  • Social Media: Brand Promotion & Reputation Management Twitter Advice / Best Practices  Making Friends & Finding Followers  Promoting Your Brand / Products / Services  Personal Communications  @replies and DM’s (be transparent, consistent)  Pushing Content via RSS Feed  Don’t overdo your automated content  Show that you are “real people”  Keeping Your Customer Base Happy  Fast Service + Resolutions = Happy Customers
  • Social Media: Brand Promotion & Reputation Management Monitor Distant Conversations  Keep Google Eyes (Constantly Search for Your Brand)  Blogs / Websites (Opinions, Reviews, etc.)  Forums / Message Boards (Support, Reviews, etc.)  Your Competitor Presence (Where are they?)  Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)
  • Thank You Made by:-Abid Siddiqui B.B.A 2nd year