Future of the Article


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A talk I gave at Oxford University Press' 'Oxford Journals Day' on 22 March 2013 in the afternoon session on future of Medical Publishing

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  • So, what does this mean for Cochrane data.
  • So, what does this mean for Cochrane data.
  • Every presentation about the web and technology nowadays has to include a cloud image!!
  • Start anywhere, go anywhere
  • Just so you can visualize the potential application of this: In this Pubmed search, each Cochrane box has pointers to the Cochrane review(s) that included that trial.
  • Obviously, this is a Photoshopped image. We‘d need to work out a deal with PubMed! But, it represents the basic idea of thinking of our content in “nimble“ terms.
  • How can we achieve thìs? Linked Data sets like Linkedlifedata.com contain multiple datasets all linked together via...
  • For example, one dataset in linkedlifedata is DrugBank. Drugbank contains all the variant names, worldwide, for a given drug. But...
  • Thiscrazy image is the Linked Data cloud which shows all the various datasets currently in the web of data. The pink area is the life sciences area and includes PubMed, DrugBank and others.
  • User insights can be gleaned from analytics and built into the data. This is the wheel of hunger or what people searched for on the BBC food site throughout the year. The insight they gained here was the notion of the dish….
  • Tell story from notes on dish slide from Silver and make connection to scientific articles - what’s the dish equivalent of an article? In Sys Reviews, it’s the PICO and reviews have study references from studies evaluated against this framework.Page furniture is defined by the model – in the past, the author of this page would have to build all of this – the content AND related content, links and the “page furniture”. What we want them to do is to create the recipe and describe it very well and then have ilnked data techs using better metadata to build out the rlelated page furniture but you need concept of “the dish”…
  • Collaborativecode or software projects are becoming interfaces to knowledge.
  • Then, once we start throwing in other datasets, the triple store becomes even more powerful (note: not sure I drew all lines between all datasets, but you get the idea)…
  • Future of the Article

    1. 1. FUTURE OF THE ARTICLELinked data, “the dish“ and thevalue of an interface Chris Mavergames Director of Web Development, The Cochrane Collaboration
    2. 2. AcknowledgementsThanks and h/t to:  Silver Oliver, Ontoba (http://www.ontoba.com)  Lorne Becker, Cochrane Innovations (http://innovations.cochrane.org)  Linn Brandt, DECIDE Project (http://www.decide-collaboration.eu)  Scott Brinker, (http://chiefmartec.com/)  Duncan Bloor, BBC  Sophie Hill, Cochrane Consumers and Communication Review Group  Ilkka Kunnamo, (http://www.duodecim.fi)  Julian Elliott, Monash University and Cochrane Collaboration  Cochrane Linked Data Project colleagues  Many others who inspired me
    3. 3. Key concepts
    4. 4. Forgot one – “dish“
    5. 5. Cochrane Reviews
    6. 6. Cochrane Reviews Have always been electronic Summary of a research project, not really article PICO framework Search, assess and analysis Many of the key components buried in the document: Forest plots, Risk of Bias assessments, etc. Continuously updated when new studies are reported
    7. 7.  PICO  Population  Intervention  Comparison  Outcome
    8. 8. Ilkka Kunnamo
    9. 9. Cochrane has lots of user groups Clinicians Consumers Guideline writers Policy makers Journalists Authors of other systematic reviewsDifferent users have different needs...
    10. 10. Getting outside thereview/article “container“
    11. 11. Document view XML<?xml version="1.0" encoding="ISO-8859-1" standalone="no"?><COCHRANE_REVIEW DESCRIPTION="For publication"DOI="10.1002/14651858.CD008440" GROUP_ID="HIV"ID="589309120202025823" MERGED_FROM=""MODIFIED="2011-05-06 12:29:46 +0100"MODIFIED_BY="Rachel Marshall" REVIEW_NO=""REVMAN_SUB_VERSION="5.1.1" REVMAN_VERSION="5"SPLIT_FROM="" STAGE="R" STATUS="A"TYPE="INTERVENTION" VERSION_NO="2.0">........
    12. 12. Key components
    13. 13. linked data
    14. 14. The “age of pointing at things“- h/t Tom Coates, 2005: ttp://www.plasticbag.org/archives/2005/04/the_age_of_pointatthings/ The realization [behind creation of the [Internet] was, "It isnt the cables, it is the computers which are interesting". [World Wide Web] the realization was "It isnt the computers, but the documents which are interesting". Now you could browse around a sea of documents without having to worry about which computer they were stored on. Now, people are making another mental move. There is realization now, "Its not the documents, it is the things they are about which are important”. -Tim Berners-Lee, inventor of the World Wide Web
    15. 15. “The problem is not informationoverload. It„s filter failure.“- Clay Shirky
    16. 16. nimble
    17. 17. NimbleStructured and linked data can help make content “nimble”Nimble content can: • Travel Freely • Retain Context Meaning • Create New Products - R. Lovinger, Razorfish nimble.razorfish.com
    18. 18. Current web = Web of documents
    19. 19. Docs are linked not data (things) in docs
    20. 20. Machines aren„t good at readingweb pages and documents Data on the web is meant for human consumption Machines need the data to be structured Then, information can be more easily shared within and across datasets and web pages Interfaces and APIs can be built to allow better (and programmatic) access The article could evolve into an interface onto a “web of data“
    21. 21. Reviews, studies, references C C P O C thing thing I P I thing I P O O I C O I thing I thing P O thing C C P P O
    22. 22. Graphs of knowledge
    23. 23. Start anywhere, go anywhere study studycondition CR:ID# study drug study CR:ID# study sideEffect CR:ID# study study study study
    24. 24. Page furniture
    25. 25. Chart: Linn Brandt/DECIDE Project
    26. 26. Access points
    27. 27. Access points
    28. 28. LinkedLifeData.com
    29. 29. Linked datasets
    30. 30. Linked Open Data
    31. 31. the “dish“
    32. 32. h/t SilverOliver http://searchinsights.wordpress.com/2011/09/28/the-wheel-of-hunger/
    33. 33. h/t SilverOliver Scalable considered linking
    34. 34. PICO* = the “dish“ Population Intervention Comparison Outcome* (some also add another C for condition and/or an S for setting or context)
    35. 35. What„s your “dish“?
    36. 36. interface
    37. 37. interfacefriendly front endsappssmart searchbetter filters=potential value
    38. 38. QuestionDo articles still fulfill their purpose?
    39. 39. Future of article is not about the article at all. It„s about: CONTENT & DELIVERY ***NIMBLE***
    40. 40. Think: record company executives once upon atime debating the “future of the album“...
    41. 41. “Operating system” for science? “Scientific bundles of knowledge must be structured and accessible by API, with the connections among those bundles and appropriate utility metrics being what connects and prioritizes scientists.” - Marcio von Muhlen Source: http://tagteam.harvard.edu/hub_feeds/928/feed_items/41072
    42. 42. Evidence-based healthcare OS CRS/ CDSR CENTRAL UMLS Drug Bank Diseasome HTAs DARE Symptom CMR Ontology etc.
    43. 43. Future of the article? Should really be: Future of content and delivery  Interface to web of data  Filter  API  Code  Dynamic or “living“ question or series of questions  Editors become curators (?)  Things we have yet to think of or can„t imagine yet...
    44. 44. How did I do? content knowledge nimble delivery graph PICO question quote
    45. 45. Thank you