Neso nuffic presentation in Seoul

Korean Online politics in an International perspectiveMaurice Vergeerwith the assistance of Yon Soo Lim, PhD and Se Jung Park, MA
Presentation held at Neso, Seoul, South Korea, June 22, 2011
This research was supported by WCU (World Class University) program through the National Research Foundation of Korea funded by the Ministry of Education, Science and Technology (No. 515-82-06574).

Outline
Introduction
Online politics
Korean online politics
International perspective

WCU project
Webometrics Institute, Yeungnam University
Hyperlink analysis
Professor Han Woo Park
Chien-leng Hsu
Content analysis and semantic network analysis
Yon Soo Lim
Se Jung Park

Politics in general
Decline in voter turnout in elections
Declining trust in politics and politicians in general
Not a national problem, but an international one

Problem
How to engage people into politics?

New campaign strategies

Several communication options
Website communication
Web feature analysis
Blogging
Online Social networking
Cyworld
Micro-blogging
Twitter

Innovation hypothesis
versus
Normalisation hypothesis
Equalisation hypothesis

Micro-blogging
Twitter
Launched in 2007
Social networking service
Micro-blogging tool
RenRen
Me2Day
Cyworld
Plurk
Facebook
Linkedin

South Korean population: 50 million people
The Netherlands: 17 million people
2.1 million South Korean users
400.000 Dutch users

General adoption rate of Twitter
South Korea: 4.2%
Netherlands: 2.4

Twitter in Korean parliament

Korean parliament
Sampled all parliament members
Including some that left in the last 14 months
Data collection
Official resources
Dedicated software for downloading Twitter datausing a so-called API (applicationprogramming interface)

Adoption of Twitter
Overall 64.7 percent adopted Twitter as a micro-blogging tool
Grand National Party: 68.6%
Democratic Party: 62.9%
Other parties: 52.4%

Adoption of Twitter
On average they signup to Twitter more than a year ago (i.e. 412 days)
Grand National Party: 388 days ago
Democratic Party: 445 days ago
Other parties: 459 days ago

Male and female politicians subscribed to Twitter at about the same time
Politicians with an MA degree subscribed to Twitter slightly earlier

Types of Twitter relations

Bivariateanalysis of Twitterbehavior

South Korea compared to the Netherlands

Results logistic regression of adoption of twitter

Results negative binomial regression analysis of Twitter activities

Conclusion
Innovationornormalisation?
Those in power (GNP) are lessactiveadopting and usingnew (social) media
Long time membersthat have an account predominantlyuseit to createnetworks, not to communicatedirectly (i.e. tweet)

Koreanpoliticiansseem to usesocial media as social media
Dutch politiciansseem to useTwitter as a mass media

Thankyouforyourattention
Maurice Vergeer
www.mauricevergeer.nl

Neso nuffic presentation in Seoul

by Maurice Vergeer on Sep 21, 2011

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