Journalists’ multiskilling in the digital age
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Journalists’ multiskilling in the digital age

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Presentation held at the 2011 Future of Journalism conference.

Presentation held at the 2011 Future of Journalism conference.

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Journalists’ multiskilling in the digital age Journalists’ multiskilling in the digital age Presentation Transcript

  • JOURNALISTS’ MULTISKILLING IN THE DIGITAL AGE
    Maurice Vergeer
    Radboud University Nijmegen
    the Netherlands
    Alexander Pleijter
    University of Groningen
    the Netherlands
    Liesbeth Hermans
    Radboud University Nijmegen
    the Netherlands
  • Changes in the field
    Drastic changes in media industries
    increased media output
    Digitization
    the Internet
    Mergers
    Factors important for media industry changes:
    technological innovations
    economic pressures
    Professionalization
    Striving for increased quality
  • From convergence to multi-skilling
    Single mode news organizations transformed to multi-media organizations
    Converged news organizations affects journalism practice (Avilés & Carvajal, 2008)
    Different and more skills
    Production for several platforms simultaneously
    Production speed increases
    View slide
  • Economicnecessity
    Decliningnumber of newspapersubscriptions
    “News is for free”
    View slide
  • Consequences for journalists’ daily activities
    More production
    With less journalists
    At a much quicker rate
    Journalist transform from a specialist to generalist
  • Still…
    Empirical evidence is lacking
    Little research on multi-skilling
    Hardly any longitudinal research
  • Research Questions
    What type of activities do journalists carry out?
    To what degree have these activities increased or decreased over time, in general and specifically for different media types?
  • Data and measurements
  • Data
    Drawn from the membership database of the Dutch Journalism Association (NVJ).
    2006 (N=643) and 2010 (N=1016)
    identical measurement instruments in both years
  • Measurements
    activities and media platforms,
    a matrix with one dimension all types of media platforms listed and the other dimension the media activities listed.
  • Media platforms
    Broadcasting
    Public service broadcasting
    Commercial broadcasting
    Regional public service broadcasting
    Local broadcasting
  • Media platforms
    Newspaper
    National newspapers
    Free dailies
    Regional newspapers
    Nondaily newspapers
    Free door-to-door newspapers
  • Media platforms
    Magazines
    News magazines
    Special interest magazines
    Professional magazines
    Corporate magazines
    Magazines for associations
    The Web
    Journalism websites and weblogs (unrelated to media that are traditionally offline)
  • Activities
    writing
    editing
    reporting
    coordinate
    photo´s/video
    presenting
    maintain website
  • Findings
  • Most performed activities
  • Number of activities performed
  • What activities have in- or decreased by media type
  • Conclusion
    Journalists perform multiple activities.
    About three to four activities
    Writing, editing and reporting
    In four years time there is been little change overall
    But,
    Considerable changes within different media types
    Multi-skilling is mostly performed on the web, but less in other media
    And even slightly decreasing for traditional media
  • Editing, presenting and reporting has decreased across media types
    Writing and recording videos and photographing has increased for selected media
    Maintaining a website has increased across all media
  • Future research
    What specific combinations of activities do journalists perform?
    To what extent is this related to personal and professional background (age, gender, professional education)?