Location Based Service Talk in CSCOOP
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Location Based Service Talk in CSCOOP

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The presentation files for the talk given in CSCOOP on Feb 20th.

The presentation files for the talk given in CSCOOP on Feb 20th.

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    Location Based Service Talk in CSCOOP Location Based Service Talk in CSCOOP Presentation Transcript

    • CSCOOP Talk Robert Mao 2011.2 S
    • AgendaStartupA life experience, not just a business…LBSA layer, not just features…LOCQLA Location Based Q&A service
    • StartupA life experience, not just a business… S
    • Entrepreneurship
    • Startup is a life experience…
    • This is what you expect your startup experience will be…
    • This is what actually happen…
    • This is what actually happen…
    • This is what will actually happen…
    • S Idea doesn’t matter, people does
    • S Build something that really standout from others
    • S Catch the wave! Timing matters.
    • Location Based Service A layer, not just features. S
    • LBS Location Determinate Technology LBS Location Based ServiceLocation LocationEnabling basedPlatform Applications
    • LBS Manual Location Determinate oUser input Technology oBar code scanning Automatic oGPS oA-GPS LBS oCell tower Location Based Service oWiFi oIP basedLocation LocationEnabling based oRFIDPlatform Applications Companies oGPS chips oSkyhook
    • LBS Location Determinate Technology •Google Map •Bing Map •Indoor maps •Google Place API •SimpleGeo.com LBS Location Based Service •Yahoo! Fire eagle •…Location LocationEnabling basedPlatform Applications
    • LBS Location Determinate Technology Foursquare Gowalla Whrrl Urbanspoon UrbanQ LBS Yelp Location Based Service Where.com Starbucks!Location LocationEnabling based Google LatitudePlatform Applications Google Places …
    • LBS PatternsS I want to find where I am and how to get somewhere… Waze
    • LBS PatternsS I want to find nearest xyz…
    • LBS PatternsS I want to find my friends or tell my friends where I am…
    • LBS PatternsS I want to find things my friend like / share things I like to friends…
    • LBS PatternsS I want to explore or discover new stuff… Your startup
    • LBS PatternsS I want to meet strangers or make new friends… Your startup
    • LBS PatternsS I want to meet / discover / talk to people nearby… Your startup
    • LBS PatternsS I want to express my opinions about a place…
    • LBS PatternsS I want to play a game…
    • LBS PatternsS I want find local news / deals / coupons / … Your startup
    • LBS PatternsS I want to track my phone / kids / pet / …
    • LBS PatternsS I want to show off my xyz…
    • LBS PatternsS I want to find answers on places…
    • LOCQLLocation Based Questions & Answers S
    • What we do LOCQL is a location based question and answer service that help people find answers on places.“I just moved to Seattle area for Microsoft, which neighborhood shall Ilive and which school should my kids go? ” “ I have a free weekend in Paris during my business trip, what are the top places I should visit in just 2 days? ”“I am visiting Shanghai next week and would wish talk to some localInternet entrepreneurs, who should I talk to ?”
    • Live Demowww.LOCQL.com
    • MarketS 53% of mobile searches on Bing have a local intent. [1]S 20% of all searches on Google are related to location [2]S Over 40% questions on vark.com (now a part of Google) related to location[3]S Over 45% question on Yahoo! Answer’s specific categories are related to locationsS 1 Billion answers has been collected in Yahoo! Answers since 2005. [4]
    • CompetitionS Old school question and answer sites S Our unique solutions S Yahoo! Answers S Answers.com S All questions and answers are geo-tagged and geo-searchable S Ask.com S Automatically filtering questionsS New social question and answer sites and answers for users based on S Quora.com the relevance to the places S Vark.com (now a part of Google) S Facebook questions S Leverage Social Networks and LBS to help indentifying:S None of our competitors build solution and algorithm to focus on S Who are the best persons to the geo-location based search ask? S Which answer shall I trust?
    • Roadmap S Growing strategy S Focus on the user experience and the differentiations Machine S Data driven decision making: learning analytics/experiments on almost Mobile Apps algorithm kick in (2011 everything (2011 Summer) Winter) - Grow user base - Improve the Public beta (2011 and data set relevance and S Introduce machine learning engine to Spring) response of search improve the relevancy once our data - Social features kick in set is big enough. - Grow user basePrivate beta(2010 Winter) and data set S Growing from key areas one by one- Limited users (quick by not rush)for improvingUX S Lower operation cost by design excellence
    • Need LOCQL invitation?S Follow us and retweet: www.twitter.com/locql
    • Thanks!S Contact S rob@locql.com S Phone: (707)33LOCQL / (707)-335-6275 S www.LOCQL.com