Marketing 6Ps: Knorr's "Makulay ang Buhay" TVC

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6P analysis of Knorr's "Makulay ang Buhay" TVC.

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Marketing 6Ps: Knorr's "Makulay ang Buhay" TVC

  1. 1. MARKETING 6Ps KNORR CUBES “SINABAWANG GULAY” TVC MARK ANTHONY A. VALINO 18 May 2010 Ateneo Graduate School of Business
  2. 2. Knorr’s “Makulay ang Buhay” TVC
  3. 3. 6Ps: Knorr “Makulay ang Buhay” TVC 6 P APPROACH DETAILS Primary Target Market Mothers/housewives age 25-40 y/o, CD market, health- and cost-conscious with children age 5-12 y/o, who wants nutritious food for their kids. Positioning Budget-friendly and nutritious dish/food enhancer that kids will appreciate. A product that will help mothers to turn simple dishes into a healthy one. Product Food enhancer, seasoning mix (food). Price Affordable, available in budget packs. Promo “Sinabawang Gulay” campaign through above- (TV, radio, and print) and below-the-line (school tours, sampling) media campaign. Use of accompanying video/jingles, TV contest, subtle TV ads. Road shows and promotions in key cities, supermarket and public market tours, posters, feeding programs in schools, and advocacy campaign on nutrition.
  4. 4. MARKETING 6Ps KNORR CUBES “SINABAWANG GULAY” TVC MARK ANTHONY A. VALINO 18 May 2010 Ateneo Graduate School of Business

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