Marketing 6Ps: Knorr's "Makulay ang Buhay" TVC
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Marketing 6Ps: Knorr's "Makulay ang Buhay" TVC

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6P analysis of Knorr's "Makulay ang Buhay" TVC.

6P analysis of Knorr's "Makulay ang Buhay" TVC.

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    Marketing 6Ps: Knorr's "Makulay ang Buhay" TVC Marketing 6Ps: Knorr's "Makulay ang Buhay" TVC Presentation Transcript

    • MARKETING 6Ps KNORR CUBES “SINABAWANG GULAY” TVC MARK ANTHONY A. VALINO 18 May 2010 Ateneo Graduate School of Business
    • Knorr’s “Makulay ang Buhay” TVC
    • 6Ps: Knorr “Makulay ang Buhay” TVC 6 P APPROACH DETAILS Primary Target Market Mothers/housewives age 25-40 y/o, CD market, health- and cost-conscious with children age 5-12 y/o, who wants nutritious food for their kids. Positioning Budget-friendly and nutritious dish/food enhancer that kids will appreciate. A product that will help mothers to turn simple dishes into a healthy one. Product Food enhancer, seasoning mix (food). Price Affordable, available in budget packs. Promo “Sinabawang Gulay” campaign through above- (TV, radio, and print) and below-the-line (school tours, sampling) media campaign. Use of accompanying video/jingles, TV contest, subtle TV ads. Road shows and promotions in key cities, supermarket and public market tours, posters, feeding programs in schools, and advocacy campaign on nutrition.
    • MARKETING 6Ps KNORR CUBES “SINABAWANG GULAY” TVC MARK ANTHONY A. VALINO 18 May 2010 Ateneo Graduate School of Business