Conducting Marketing Research and Forecasting Demand Show and Tell PPT

7,055 views
6,893 views

Published on

Published in: Education
2 Comments
5 Likes
Statistics
Notes
  • This is really helpful for me, i am a Marketer and with this information i am getting from your web , i believe i will be a successful Marketer . Thank you! a Question; what is the different between Marketing Management and Marketing research?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • this is very useful for students and teachers on marketing research
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
7,055
On SlideShare
0
From Embeds
0
Number of Embeds
286
Actions
Shares
0
Downloads
527
Comments
2
Likes
5
Embeds 0
No embeds

No notes for slide

Conducting Marketing Research and Forecasting Demand Show and Tell PPT

  1. 1. CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND<br />Know the 4 Ws and H of your Market<br />MARK ANTHONY A. VALINO<br />20 April 2010<br />
  2. 2. OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING<br />WHAT is marketing research?<br />WHY marketing research?<br />HOW to conduct a marketing research?<br />WHEN to say we hit the market?<br />WHERE to set our sights in the market?<br />
  3. 3. Demand measurement concepts<br />Estimating and forecasting demand<br />OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING<br />
  4. 4. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH?<br /><ul><li>Systematic design</li></li></ul><li>THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH?<br /><ul><li>Systematic design
  5. 5. Collection</li></li></ul><li>THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH?<br /><ul><li>Systematic design
  6. 6. Collection
  7. 7. Analysis</li></li></ul><li>THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH?<br /><ul><li>Systematic design
  8. 8. Collection
  9. 9. Analysis</li></ul>Reporting<br />
  10. 10. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH?<br /><ul><li>Systematic design
  11. 11. Collection
  12. 12. Reporting</li></ul>S.C.A.R of data and findings relevant to a specific marketing situation of the company<br /><ul><li>Analysis</li></li></ul><li>THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHY MARKETING RESEARCH?<br /><ul><li>It is a system to produce INSIGHTS into the customers’ ATTITUDES and buying BEHAVIOR</li></li></ul><li>THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />1<br />
  13. 13. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />1<br />2<br />
  14. 14. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />1<br />2<br />3<br />
  15. 15. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />1<br />2<br />3<br />4<br />
  16. 16. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />1<br />2<br />3<br />4<br />5<br />
  17. 17. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />1<br />2<br />3<br />4<br />5<br />6<br />
  18. 18. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />DEFINE THE PROBLEM AND RESEARCH OBJECTIVES<br />Define the problem<br />1<br />
  19. 19. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />DEVELOP THE <br />RESEARCH PLAN<br />Develop the research plan<br />2<br />
  20. 20. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />COLLECT THE INFORMATION<br />Collect the info<br />3<br />
  21. 21. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />ANALYZE THE INFROMATION<br />Analyze the info<br />4<br />
  22. 22. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />PRESENT THE FINDINGS<br />Present the findings<br />5<br />
  23. 23. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?<br />MAKE THE DECISION<br />Make the decision<br />6<br />
  24. 24. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />
  25. 25. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />
  26. 26. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />
  27. 27. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />
  28. 28. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />
  29. 29. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />Marketing Metrics<br />Consumer behavior<br />
  30. 30. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />Marketing Metrics<br />Consumer behavior<br />Competitors<br />
  31. 31. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />Marketing Mix Modeling<br />Market share<br />
  32. 32. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />Marketing Mix Modeling<br />Market share<br />Customer satisfaction<br />
  33. 33. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />Marketing Mix Modeling<br />Market share<br />Customer satisfaction<br />Employee satisfaction<br />
  34. 34. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />Marketing Metrics<br />Stakeholder performance scorecard<br />
  35. 35. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?<br />Marketing Metrics<br />Stakeholder performance scorecard<br />Customer performance scorecard<br />
  36. 36. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?<br />
  37. 37. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?<br />MEASURE OF MARKET DEMAND<br />POTENTIAL MARKET <br />
  38. 38. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?<br />MEASURE OF MARKET DEMAND<br />AVAILABLE MARKET <br />
  39. 39. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?<br />MEASURE OF MARKET DEMAND<br />TARGET MARKET <br />
  40. 40. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?<br />MEASURE OF MARKET DEMAND<br />PENETRATED MARKET <br />
  41. 41. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS<br />MARKET DEMAND<br />
  42. 42. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS<br />MARKET DEMAND<br />MARKET FORECAST<br />
  43. 43. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS<br />COMPANY DEMAND<br />MARKET DEMAND<br />MARKET AND COMPANY SALES FORECAST<br />
  44. 44. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS<br />COMPANY DEMAND<br />MARKET DEMAND<br />COMPANY SALES POTENTIAL<br />MARKET AND COMPANY SALES FORECAST<br />
  45. 45. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND<br />CURRENT DEMAND and FUTURE DEMAND<br />
  46. 46. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND<br />ESTIMATING CURRENT DEMAND<br />
  47. 47. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND<br />ESTIMATING CURRENT DEMAND<br />
  48. 48. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND<br />ESTIMATING CURRENT DEMAND<br />
  49. 49. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND<br />ESTIMATING CURRENT DEMAND<br />
  50. 50. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND<br />ESTIMATING CURRENT DEMAND<br />
  51. 51. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND<br />ESTIMATING FUTURE DEMAND<br />
  52. 52. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND<br />ESTIMATING FUTURE DEMAND<br />
  53. 53. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND<br />ESTIMATING FUTURE DEMAND<br />
  54. 54. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND<br />ESTIMATING FUTURE DEMAND<br />
  55. 55. OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING<br />WHAT is marketing research?<br />WHY marketing research?<br />HOW to conduct a marketing research?<br />WHEN to say we hit the market?<br />WHERE to set our sights in the market?<br />
  56. 56. Demand measurement concepts<br />Estimating and forecasting demand<br />OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING<br />
  57. 57. CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND<br />Know the 4 Ws and H of your Market<br />MARK ANTHONY A. VALINO<br />20 April 2010<br />

×