Conducting Marketing Research and Forecasting Demand Show and Tell PPT

  • 6,192 views
Uploaded on

 

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • This is really helpful for me, i am a Marketer and with this information i am getting from your web , i believe i will be a successful Marketer . Thank you! a Question; what is the different between Marketing Management and Marketing research?
    Are you sure you want to
    Your message goes here
  • this is very useful for students and teachers on marketing research
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
6,192
On Slideshare
0
From Embeds
0
Number of Embeds
20

Actions

Shares
Downloads
444
Comments
2
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND
    Know the 4 Ws and H of your Market
    MARK ANTHONY A. VALINO
    20 April 2010
  • 2. OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING
    WHAT is marketing research?
    WHY marketing research?
    HOW to conduct a marketing research?
    WHEN to say we hit the market?
    WHERE to set our sights in the market?
  • 3. Demand measurement concepts
    Estimating and forecasting demand
    OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING
  • 4. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH?
    • Systematic design
  • THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH?
    • Systematic design
    • 5. Collection
  • THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH?
    • Systematic design
    • 6. Collection
    • 7. Analysis
  • THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH?
    • Systematic design
    • 8. Collection
    • 9. Analysis
    Reporting
  • 10. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH?
    S.C.A.R of data and findings relevant to a specific marketing situation of the company
    • Analysis
  • THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHY MARKETING RESEARCH?
    • It is a system to produce INSIGHTS into the customers’ ATTITUDES and buying BEHAVIOR
  • THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    1
  • 13. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    1
    2
  • 14. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    1
    2
    3
  • 15. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    1
    2
    3
    4
  • 16. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    1
    2
    3
    4
    5
  • 17. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    1
    2
    3
    4
    5
    6
  • 18. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    DEFINE THE PROBLEM AND RESEARCH OBJECTIVES
    Define the problem
    1
  • 19. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    DEVELOP THE
    RESEARCH PLAN
    Develop the research plan
    2
  • 20. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    COLLECT THE INFORMATION
    Collect the info
    3
  • 21. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    ANALYZE THE INFROMATION
    Analyze the info
    4
  • 22. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    PRESENT THE FINDINGS
    Present the findings
    5
  • 23. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH?
    MAKE THE DECISION
    Make the decision
    6
  • 24. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 25. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 26. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 27. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 28. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 29. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
    Marketing Metrics
    Consumer behavior
  • 30. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
    Marketing Metrics
    Consumer behavior
    Competitors
  • 31. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
    Marketing Mix Modeling
    Market share
  • 32. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
    Marketing Mix Modeling
    Market share
    Customer satisfaction
  • 33. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
    Marketing Mix Modeling
    Market share
    Customer satisfaction
    Employee satisfaction
  • 34. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
    Marketing Metrics
    Stakeholder performance scorecard
  • 35. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
    Marketing Metrics
    Stakeholder performance scorecard
    Customer performance scorecard
  • 36. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?
  • 37. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?
    MEASURE OF MARKET DEMAND
    POTENTIAL MARKET
  • 38. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?
    MEASURE OF MARKET DEMAND
    AVAILABLE MARKET
  • 39. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?
    MEASURE OF MARKET DEMAND
    TARGET MARKET
  • 40. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?
    MEASURE OF MARKET DEMAND
    PENETRATED MARKET
  • 41. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS
    MARKET DEMAND
  • 42. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS
    MARKET DEMAND
    MARKET FORECAST
  • 43. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS
    COMPANY DEMAND
    MARKET DEMAND
    MARKET AND COMPANY SALES FORECAST
  • 44. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS
    COMPANY DEMAND
    MARKET DEMAND
    COMPANY SALES POTENTIAL
    MARKET AND COMPANY SALES FORECAST
  • 45. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND
    CURRENT DEMAND and FUTURE DEMAND
  • 46. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND
    ESTIMATING CURRENT DEMAND
  • 47. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND
    ESTIMATING CURRENT DEMAND
  • 48. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND
    ESTIMATING CURRENT DEMAND
  • 49. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND
    ESTIMATING CURRENT DEMAND
  • 50. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND
    ESTIMATING CURRENT DEMAND
  • 51. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND
    ESTIMATING FUTURE DEMAND
  • 52. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND
    ESTIMATING FUTURE DEMAND
  • 53. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND
    ESTIMATING FUTURE DEMAND
  • 54. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND
    ESTIMATING FUTURE DEMAND
  • 55. OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING
    WHAT is marketing research?
    WHY marketing research?
    HOW to conduct a marketing research?
    WHEN to say we hit the market?
    WHERE to set our sights in the market?
  • 56. Demand measurement concepts
    Estimating and forecasting demand
    OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING
  • 57. CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND
    Know the 4 Ws and H of your Market
    MARK ANTHONY A. VALINO
    20 April 2010