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The ethnography of communication
 

The ethnography of communication

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    The ethnography of communication The ethnography of communication Presentation Transcript

    • The Ethnography of Communication ( EC )
    • The Ethnography of communication is the a method of discourse analysis in linguistics, which draws on the anthropological field of ethnography . ( From Wikipedia, the free encyclopedia) The Ethnography of Communication ( EC )
      • The approach is concerned with:
      • the linguistic resources people use in context, not just grammar in the traditional sense, but the socially situated uses and meanings of words, their relations, and sequential forms of expression;
      • the various media used when communicating, and their comparative analysis, such as online "messaging" and how it compares to face–to–face messaging;
      • the way verbal and nonverbal signs create and reveal social codes of identity, relationships, emotions, place, and communication itself
      Nature of the approach
      • The ethnography of communication was founded by Dell Hymes.
      • Dell Hymes (1974) is an important person in the development of EC
      Origins
      • Communicative competence is Hymes’ focus in his study
      • CC influences the use of Grammar so that it is suitable to the communication purpose.
      The Ethnography of communication
      • According to Hymes, Culture is the knowledge which members in a community share and it is the basis of behaviors , which brings to behaviors certain meanings.
      •  Therefore, when language is used, it realizes the cultural standards which is the basis of our behaviors
      The Ethnography of communication
      • Hymes introduced several concepts as basic units for the ethnographic study of communication:
      • - communication event
      • - communication act
      • - communication situation
      • - speech community
      The Ethnography of communication
    • The Ethnography of communication The famous “S.P.E.A.K.I.N.G” model ( 8 factors which participate in the communication process)
    • S Settin g: the time and place of a speech act and, the physical circumstances. Scene : "psychological setting" or "cultural definition" of a scene The "S-P-E-A-K-I-N-G" model (Hymes)
    •  P
      • Participants :
      • Speaker
      • - Hearer and audience
      The "S-P-E-A-K-I-N-G" model (Hymes)
    • E Ends: Purposes, goals, and outcomes A The "S-P-E-A-K-I-N-G" model (Hymes) Act sequence: Form and order of the event
    • K Key: "tone, manner, or spirit" of the speech act I The "S-P-E-A-K-I-N-G" model (Hymes) Instrumentalities: Forms and styles of speech
    • The "S-P-E-A-K-I-N-G" model (Hymes) N Norms : Social rules governing the event and the participants' actions and reaction G The "S-P-E-A-K-I-N-G" model (Hymes) Genres: The kind of speech act or event