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Business model

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  • 1. The best platform to create online advertising business, providing technology to manage, delivery and analyze online ads at lowest cost ever.terça-feira, 27 de novembro de 12
  • 2. PROBLEM Software Cost • Expensive • Unusable • Unfair • Slow to market • Obscure Data • Slow • Unreliableterça-feira, 27 de novembro de 12
  • 3. SOLUTION Software Cost • Simple to use and • Pay as you go integrate • Zero setup • Quick evolution • Web site publisher Data • Realtime • Reliableterça-feira, 27 de novembro de 12
  • 4. MARKET SIZE Brazil 2012 +80 milions of users (Ibope) +3.000.000 de Domain R$ 3 bilions of investment in online mediaterça-feira, 27 de novembro de 12
  • 5. COMPETITION Valuation3.0002.2501.500 750 0 Doubleclick 24/7 Realmedia OpenX Appnexus Adzerkterça-feira, 27 de novembro de 12
  • 6. WHY ADLAYER WINS • Just one version in production = Quickly change • Self-signup / zero setup • Pay as you go • Real time everythingterça-feira, 27 de novembro de 12
  • 7. PRODUCTterça-feira, 27 de novembro de 12
  • 8. Product Architecture Distributed & Fault-tolerant Multi-tenant account scalability Service-oriented growlterça-feira, 27 de novembro de 12
  • 9. Management • Flexible Taxonomy • Embedable Ads Adserving • Instant Delivery • Open source tools (we love developers) Tracking • Advertiser shared reports • Realtime Reportsterça-feira, 27 de novembro de 12
  • 10. REAL PLATFORM Agnostic use case API Plugins Appsterça-feira, 27 de novembro de 12
  • 11. BUSINESS MODELterça-feira, 27 de novembro de 12
  • 12. 1. Acquisition: SEM Cold Email Presença em eventos Website 1031 Unique visitors 40% Returning visitors Display ads em sites de nicho 2. Activation: Features Self-signup website 3. Retention: Plan Free Trial 30 day/30.000 impressions 4. Revenue: Product Subscribe Full plan Pay as you go R$ 0,50 CPMterça-feira, 27 de novembro de 12
  • 13. Usuários 50 Today 38 Out of beta 25 Public Beta 13 0 Private Beta Janeiro Maio Setembro Novembro + 180 sites in pipelineterça-feira, 27 de novembro de 12
  • 14. FEEDBACK Achei extremamente interessante a proposta de vocês, em breve avaliação minha e da minha coordenadora, achamos o valor bom e justo. Luan Venura - Greenpeace Vamos envolver a nossa equipe que cuida de publicidade. Parabéns pela ferramenta. Conrado Navarro - Dinherama O interesse pelo serviço é de um cliente meu… estou na expectativa que eles gostem dessa alternativa, ia ajudar em muito meu trabalho de criação. Flavio Franceschini - Designer Gráficoterça-feira, 27 de novembro de 12

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