1@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
OPENKNOWLEDGE SRL
www.open-knowledge.it
+39 02.5810.7211
Mu...
2@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
Il ruolo del Marketing
cambia e aumenta di
importanza
3@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
IL RUOLO DEL MARKETING CAMBIA E AUMENTA DI IMPORTANZA
Corpo...
4@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
IL CAMBIAMENTO È IL SOFT SKILL PIÙ IMPORANTE PER I MARKETER...
5@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
LA TECNOLOGIA È SEMPRE PIÙ GESTITA DAL MARKETING
81% of big...
6@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
PERCHÉ IL MARKETING È CENTRALE NELLE MODERNE ORGANIZZAZIONI...
7@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
Multi-Marketing
What happens OUTSIDE the company
What’s the...
8@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
MULTI-MARKETING
Multi-Department
Multi-Competence
Multi-Pla...
9@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
HUB PLATFORMMulti-channel
Innovation
(internal/external)
Co...
10@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
MEDIA CURATOR
Content Marketing
Branded Content
Native Adv...
11@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
HUMAN FRIEND
Listening
Storytelling
Conversation
Social su...
12@MauroLupi : Multi-personality Marketing @SocialBizForum 2014@MauroLupi : Social Customer Strategy that works: Multi-per...
13@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
MULTI-PERSONALITY MARKETING
SHOP PERSONAL SHOPPER
E-commer...
14@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
RADAR WIZARD
Data analyzer,
Personalization
Listening,
Ana...
15@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
INVENTOR STARTUP
Innovation
(continuously)
Idea management...
16@MauroLupi : Multi-personality Marketing @SocialBizForum 2014
Thank You!
Web: www.open-knolwedge.it
Blog: blog.open-know...
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Multi-personality Marketing: Digital Transformation needs flexibility #SBF14

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Il ruolo del Marketing cambia, aumenta di importanza e guida i processi di Digital Transformation. Serve però un marketing agile, moderno, versatile, che noi definiamo «multi-marketing», capace di esprimere differenti personalità in funzione degli obiettivi di business.

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  • Il ruolo del Marketing cambia, aumenta di importanza e guida i processi di Digital Transformation. Serve però un marketing agile, moderno, versatile, che noi definiamo «multi-marketing», capace di esprimere differenti personalità in funzione degli obiettivi di business
  • I feel more secure about my grasp f skills needed
  • Multi-personality Marketing: Digital Transformation needs flexibility #SBF14

    1. 1. 1@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 OPENKNOWLEDGE SRL www.open-knowledge.it +39 02.5810.7211 Multi-personality Marketing: Digital Transformation needs flexibility Mauro Lupi @maurolupi www.MauroLupi.com 2 Luglio 2014
    2. 2. 2@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 Il ruolo del Marketing cambia e aumenta di importanza
    3. 3. 3@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 IL RUOLO DEL MARKETING CAMBIA E AUMENTA DI IMPORTANZA Corporate Strategy relevance Marketing drives Digital Transformation Total %
    4. 4. 4@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 IL CAMBIAMENTO È IL SOFT SKILL PIÙ IMPORANTE PER I MARKETERS How important would you say the following softer skills or behaviours are to being an effective marketer in the modern digital world? Econsultancy, Top 100 Digital Agencies Report, June 2014
    5. 5. 5@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 LA TECNOLOGIA È SEMPRE PIÙ GESTITA DAL MARKETING 81% of big firms ($500 million in annual revenue) now have a Chief Marketing Technologist SOURCE: Gartner (January 2014)
    6. 6. 6@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 PERCHÉ IL MARKETING È CENTRALE NELLE MODERNE ORGANIZZAZIONI La relazione con i clienti è centrale Gestione dell’esperienza lungo il customer journey multicanale Importanza della produzione di contenuti Piattaforme tecnologiche, Cloud, Dati La collaborazione interna coinvolge il marketing
    7. 7. 7@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 Multi-Marketing What happens OUTSIDE the company What’s the meaning INSIDE the company
    8. 8. 8@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 MULTI-MARKETING Multi-Department Multi-Competence Multi-Platform Multi-Data Multi-PersonalityMulti-Format Multi-Content Multi-Touchpoint Multi-Device Multi-Channel What happens OUTSIDE the Company What’s the meaning INSIDE the Company Multi-Personality
    9. 9. 9@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 HUB PLATFORMMulti-channel Innovation (internal/external) Collaboration: employees, clients, partners MULTI-PERSONALITY MARKETING
    10. 10. 10@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 MEDIA CURATOR Content Marketing Branded Content Native Advertising MULTI-PERSONALITY MARKETING
    11. 11. 11@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 HUMAN FRIEND Listening Storytelling Conversation Social support MULTI-PERSONALITY MARKETING
    12. 12. 12@MauroLupi : Multi-personality Marketing @SocialBizForum 2014@MauroLupi : Social Customer Strategy that works: Multi-personality Marketing @SocialBizForum 2014 JESTER PARTY ORGANIZER Entertainment, Games Communities, Events 2.0, Digital PR MULTI-PERSONALITY MARKETING
    13. 13. 13@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 MULTI-PERSONALITY MARKETING SHOP PERSONAL SHOPPER E-commerce Infocommerce/ROPO Social Commerce Everywhere-shop
    14. 14. 14@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 RADAR WIZARD Data analyzer, Personalization Listening, Analyze social profiles MULTI-PERSONALITY MARKETING
    15. 15. 15@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 INVENTOR STARTUP Innovation (continuously) Idea management Cocreation Relation w/Startups MULTI-PERSONALITY MARKETING
    16. 16. 16@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 Thank You! Web: www.open-knolwedge.it Blog: blog.open-knowledge.it Twitter: @openknow Contact: talk@open-knowledge.it OPENKNOWLEDGE SRL 20123 Milan - Via De Amicis, 53 Mauro Lupi @maurolupi www.maurolupi.com

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