a platform for sustainability practice                              Eugenia Chiara | PhD .                              Po...
Design in a new social economySocial entrepreneursSocial IncubatorsThe Hub: a platform for sustainability practice • LeNS ...
a special, sustainable placeThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangal...
The Hubber                    What is the Hub?              How it works?                               How can help the w...
The Research• To identify the elements that compound the Hub environment;• To understand how it creates the conditions to ...
The HostThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara...
The HubbersThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chi...
The FoundersThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Ch...
How to Open?Gather and to organize the interested communitySpace researchSpace co-design.Public presentation and invite mo...
The Hubber                          Hubbers = NetworkThe Hub: a platform for sustainability practice • LeNS Conference Sus...
The Hubber                        The Hub = PeopleThe Hub: a platform for sustainability practice • LeNS Conference Sustai...
The Hubber                        The Hub = People                                differentThe Hub: a platform for sustain...
The Hubber                        The Hub = People                                different                               ...
The Hubber                        The Hub = People                                different                               ...
The Hubber             The Hub = Community                       different                       together                 ...
The Hubber        The Hub = CommunitIES                   different                   together                    sharingT...
The Hub and DesignersThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • E...
Fernando SalvadorThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugen...
Camille BarriosThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia...
Clara ManticaThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia C...
Eefje ErnstThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chi...
The Hub and DesignersFreelancers seeking for new networks and marketsThe Hub: a platform for sustainability practice • LeN...
The Hub and DesignersPeople or small groups starting a new business;The Hub: a platform for sustainability practice • LeNS...
The Hub and DesignersRetired professionals (“creative retired”) starting new kind of business.The Hub: a platform for sust...
The Hubber             Design + Sustainability?The Hub: a platform for sustainability practice • LeNS Conference Sustainab...
in design process(e.g. using recycled and harmless materials); The Hub: a platform for sustainability practice • LeNS Conf...
in choosing the client(e.g. just clients environmental and social ethical responsible); The Hub: a platform for sustainabi...
and on internal methods(e.g. by applying sustainable design methods and tools).The Hub: a platform for sustainability prac...
Why do I choose the Hub?The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore ...
Why do I choose the Hub? -    “Community Environment” -    “Inspiring People” -    Money saving (shared office and equipme...
What are the Hub’s key points?The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bang...
It has a systemic and multidisciplinary approachThe Hub: a platform for sustainability practice • LeNS Conference Sustaina...
It’s intensifying the use of products by sharing it; co-work space thus an economically sustainableThe Hub: a platform for...
It is a promoter of social innovationThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW!...
Amsterdam              Halifax                  Oaxaca                Tel Aviv                                            ...
It’s a facilitator for knowledge sharingThe Hub: a platform for sustainability practice • LeNS Conference Sustainability N...
It promotes the local community cohesion and visionThe Hub: a platform for sustainability practice • LeNS Conference Susta...
Multiplying stepsThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugen...
Assess and gather the localsocial engaged communityThe Hub: a platform for sustainability practice • LeNS Conference Susta...
Building up a right physical spaceThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • ...
To netweave new connections and partnershipsThe Hub: a platform for sustainability practice • LeNS Conference Sustainabili...
To enhance the community cohesion and actions The Hub: a platform for sustainability practice • LeNS Conference Sustainabi...
The Hubber             How to contaminate design          institutions with The Hub model?The Hub: a platform for sustaina...
The Hubber                                         Thank you                                           Grazie             ...
The Hubber LicenseRights andThe pictures here used are under Creative Commons License.Their respectives autors keep all ri...
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The Hub: a platform for sustainability practice

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This is a presentation of a paper that presents a case study about a well succeeded initiative that works as a plat-form for promoting sustainable practice in the design field. Concerning the needs of a designer related to sustainable issues, this study presents an analysis of the interna-tional network called "the Hub" and on how its characteristics can promote favorable conditions to the practice of sustainable design. In order to show the advantages and the possibilities, a case study on design offices's experiences will be presented. Finally, a replication model will be proposed.

Chiara E, Rego M. The Hub: A platform for sustainability practice. In: Ceschin F, Vezzoli C, Zhang J, eds. LeNS Conference. Sustainability and Design NOW!Vol II. Bangalore: Greenleaf Publishing Limited; 2010:1432-1440. Available at: www.lens.polimi.it

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The Hub: a platform for sustainability practice

  1. 1. a platform for sustainability practice Eugenia Chiara | PhD . Politecnico di Milano, RED research unit Mauro Alex Rego | MA Candidate. Köln International School of Design
  2. 2. Design in a new social economySocial entrepreneursSocial IncubatorsThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  3. 3. a special, sustainable placeThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  4. 4. The Hubber What is the Hub? How it works?   How can help the work of sustainable designers? How can be replicated?The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  5. 5. The Research• To identify the elements that compound the Hub environment;• To understand how it creates the conditions to sustainabledesign practices;• To define the guidelines to replicate it in other contexts.InterviewObservationAction research/direct partecipationThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  6. 6. The HostThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  7. 7. The HubbersThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  8. 8. The FoundersThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  9. 9. How to Open?Gather and to organize the interested communitySpace researchSpace co-design.Public presentation and invite more members.The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  10. 10. The Hubber Hubbers = NetworkThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  11. 11. The Hubber The Hub = PeopleThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  12. 12. The Hubber The Hub = People differentThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  13. 13. The Hubber The Hub = People different togetherThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  14. 14. The Hubber The Hub = People different together sharingThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  15. 15. The Hubber The Hub = Community different together sharingThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  16. 16. The Hubber The Hub = CommunitIES different together sharingThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  17. 17. The Hub and DesignersThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  18. 18. Fernando SalvadorThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  19. 19. Camille BarriosThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  20. 20. Clara ManticaThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  21. 21. Eefje ErnstThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  22. 22. The Hub and DesignersFreelancers seeking for new networks and marketsThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  23. 23. The Hub and DesignersPeople or small groups starting a new business;The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  24. 24. The Hub and DesignersRetired professionals (“creative retired”) starting new kind of business.The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  25. 25. The Hubber Design + Sustainability?The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  26. 26. in design process(e.g. using recycled and harmless materials); The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  27. 27. in choosing the client(e.g. just clients environmental and social ethical responsible); The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  28. 28. and on internal methods(e.g. by applying sustainable design methods and tools).The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  29. 29. Why do I choose the Hub?The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  30. 30. Why do I choose the Hub? - “Community Environment” - “Inspiring People” - Money saving (shared office and equipments) - New job and partnership opportunities - New ideas and references - Management and Enterpreneurism supportThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  31. 31. What are the Hub’s key points?The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  32. 32. It has a systemic and multidisciplinary approachThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  33. 33. It’s intensifying the use of products by sharing it; co-work space thus an economically sustainableThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  34. 34. It is a promoter of social innovationThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  35. 35. Amsterdam Halifax Oaxaca Tel Aviv Atlanta Helsinki Porto Toronto Bay Area Johannesburg Prague Vienna Berlin London Riga Bombay Kings Cross Rotterdam Bristol Islington Sao Paulo Brussels Madrid Stockholm Cairo Milan Tampere It is a worldwide networkThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  36. 36. It’s a facilitator for knowledge sharingThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  37. 37. It promotes the local community cohesion and visionThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  38. 38. Multiplying stepsThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  39. 39. Assess and gather the localsocial engaged communityThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  40. 40. Building up a right physical spaceThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  41. 41. To netweave new connections and partnershipsThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  42. 42. To enhance the community cohesion and actions The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  43. 43. The Hubber How to contaminate design institutions with The Hub model?The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  44. 44. The Hubber Thank you Grazie Obrigado Danke Dankzij Gracias ध"यवादThe Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  45. 45. The Hubber LicenseRights andThe pictures here used are under Creative Commons License.Their respectives autors keep all rights:- The Hub Network- Ben Shepherd- Ard Hesselink- Filippo Podestà Thsi presentatios is licensed under Creative Commons. Please do not remix or use it for commercial aims. And please, always mention the source/authors.The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010

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