"Dude, they've changed the Game" - advertising evolution storytelling

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jajuashish favorited this 9 months ago
Tags advertising the new game
yt Chen, developer at UEC, favorited this 9 months ago
mgiorgetti favorited this 9 months ago
Tags socialmedia
Brice Le Blevennec, President at Emakina, favorited this 9 months ago
Tags marketing 2.0

Dude, they’ve changed the Game © Maurice Maas, Amsterdam 2009
20th century advertising idea
20th century target audience
oldskool treatment
energy = media budget
blow ’m away whether they like it or not
mission accomplished
frustrated audience as collateral damage
wake-up call for bittersweet dreamers
21st century advertising idea
actual size pretty smart
the new arena
smart idea smart energy
a participating audience
people pick it up play with it share it with others
or throw it back
if it touches the sweetspot...
...and beat expectations things can get contagious...
playing this game requires loads of effort and commitment Paul Dean after accomplishing the 41 hour Frenzy world record of 4,874,931, about a ½ hour later, around 7:00 AM resting: 12/4/2005
the new game of advertising