Network Enabled Research: Not just bigger or better, but fundamentally different
Upcoming SlideShare
Loading in...5
×
 

Network Enabled Research: Not just bigger or better, but fundamentally different

on

  • 1,638 views

This is a presentation from Cameron Neylon, keynote speaker at the SURF Researchers Day 2012

This is a presentation from Cameron Neylon, keynote speaker at the SURF Researchers Day 2012

Statistics

Views

Total Views
1,638
Views on SlideShare
1,607
Embed Views
31

Actions

Likes
1
Downloads
6
Comments
0

4 Embeds 31

http://maurice.vanderfeesten.name 23
http://www.linkedin.com 4
http://vanderfeesten.name 3
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Network Enabled Research: Not just bigger or better, but fundamentally different Network Enabled Research: Not just bigger or better, but fundamentally different Presentation Transcript

  • Network Enabled Research:Not just bigger or better, but different Cameron Neylon - SURF Research Day 9 February 2012
  • You are free to: Copy, share, adapt, or re-mix; Photograph, film, or broadcast; Blog, live-blog, or post video of; This presentation. Provided that: You attribute the work to its author and respect the rights and licenses associated with its components.
  • areas to deliver...http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
  • conceptual changes...http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY
  • ...central principle.http://www.flickr.com/photos/mkumm/2709555496 CC-BY
  • Who am I?
  • http://www.flickr.com/photos/loveisnotavictorymarch/3799891880/ CC-BY
  • http://www.flickr.com/photos/lejoe/2753290847 CC-BY
  • Quality of service...http://www.flickr.com/photos/62337512@N00/3958637561 CC-BY
  • Value for money...http://www.flickr.com/photos/mukumbura/4052671706 CC-BY-SA
  • Sustainability...http://www.flickr.com/photos/maleny_steve/2950362521 CC-BY-SA
  • But for who?
  • Who is the customer?
  • http://upload.wikimedia.org/wikipedia/commons/0/0a/US_Congress_02.jpg
  • http://www.flickr.com/photos/uggboy/4988104700 CC-BY
  • http://www.flickr.com/photos/mararie/3313582639/ CC-BY-SA
  • The customer isthe global public
  • The product isresearch outcomes.
  • Why this conversation?http://www.flickr.com/photos/chadmiller/2740551034
  • Why now?http://www.flickr.com/photos/wwarby/3297205226 CC-BY
  • http://www.flickr.com/photos/baccharus/4473818003 CC-BY
  • Networks qualitativelychange our capacity.
  • 100% 50%
  • 100% 50%
  • 100% 50%
  • 100% 50%
  • 100% 50%
  • 100% 50%
  • 100% 50%
  • But what does that mean?
  • Connected networks...http://www.flickr.com/photos/walkingsf/6635655755 CC-BY
  • ...qualitatively different capacityhttp://www.flickr.com/photos/jenny-pics/3617215730 CC-BY
  • An example.
  • 27 January 2009 http://gowers.wordpress.com/
  • 27 January 2009 February 1 2009 http://gowers.wordpress.com/
  • “It is not the case that the aim of theproject is [...] I think that the chances ofsuccess even for this more modest aimare substantially less than 100%.”Tim Gowershttp://gowers.wordpress.com/2009/02/01/a-combinatorial-approach-to-density-hales-jewett/
  • 27 January 2009 February 1 2009 March 10 2009 http://gowers.wordpress.com/
  • “[…] it appears that DHJ(3) has won […]I hereby state that I am basically sure thatthe problem is solved (though not in theway originally envisaged).”Tim Gowershttp://gowers.wordpress.com/2009/03/10/problem-solved-probably/
  • “It feels as though this is to normalresearch as driving is to pushing a car.”Tim Gowershttp://gowers.wordpress.com/2009/02/01/questions-of-procedure/#comment-1701
  • Qualitatively different.
  • Slide courtesy of Arfon Smith
  • Slide courtesy of Arfon Smith
  • Slide courtesy of Arfon Smith
  • Slide courtesy of Arfon Smith
  • Qualitatively different.
  • Because of scale...http://www.flickr.com/photos/jdhancock/3760104591CC-BY
  • ...connectivity.http://www.flickr.com/photos/walkingsf/5912946760 CC-BY ..
  • ...efficient transferhttp://www.flickr.com/photos/ddyates/3367008166 CC-BY
  • How do we make networks?
  • As service providers...http://www.flickr.com/photos/benzado/3968712449 CC-BY
  • ...how do we deliver them?US Defence Department: 090807-N-5749W-394.jpg
  • areas to deliver...http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
  • 1. Scale and connectivity.http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
  • 2. Low friction.http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
  • 3. Demand side filters.http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
  • The first two are easy.
  • The web makes them easy.
  • But herein lies...http://www.flickr.com/photos/schnurrbart/43568532 CC-BY-SA
  • Because if yourbusiness model...
  • ...is selling accesshttp://www.flickr.com/photos/bortescristian/3792473337 CC-BY
  • You’re selling a product...
  • ...that no-one wants.http://www.flickr.com/photos/ragesoss/2246950281CC-BY-SA
  • “Tweets can predict highlycited articles within the first 3 days of article publication.”Gunther Eysenbach (2011) JMIR 4:e123 http://www.jmir.org/2011/4/e123/
  • In a world where researchers...
  • ...are reporting on impact...http://www.flickr.com/photos/babasteve/3140688308 CC-BY
  • ...these are thevalue proposition
  • Reducing access justdamages the product.
  • So where is...http://www.flickr.com/photos/schnurrbart/43568532 CC-BY-SA
  • An analogy.http://www.flickr.com/photos/sylvar/99245480 CC-BY
  • Move to a service model.
  • We need to talk about the first copy costs.
  • Why does it matter?
  • Why do I care?
  • Because there is expertise...http://www.flickr.com/photos/adactio/4716979606 CC-BY
  • ...and infrastructure.http://www.flickr.com/photos/pagedooley/3468445533 CC-BY
  • ...that we need.
  • areas to deliver...http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
  • 1. Scale and connectivity.http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
  • 2. Low friction.http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
  • http://www.flickr.com/photos/robzand/4759648022 CC-BY-SA
  • You may have somethingto offer here perhaps...?
  • 3. Demand side filters.http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
  • conceptual changes...http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY
  • http://www.flickr.com/photos/23912576@N05/2879830929 CC-BY
  • The content business is over...
  • ...but making content shareable is a great service business.
  • http://www.flickr.com/photos/28481088@N00/2050334184 CC-BY
  • Filter on the demand side.
  • http://www.flickr.com/photos/drachmann/327122302 CC-BY-SA
  • Peer review is a filter.
  • Filters block.http://www.flickr.com/photos/emperley3/4705354106 CC-BY-SA
  • Blocks are friction...http://www.flickr.com/photos/old_sarge/100926333 CC-BY
  • ...on the supply side.
  • Whether its good or bad...http://www.flickr.com/photos/81223571@N00/3074025679 CC-BY-SA
  • ...it cannot always be the right filter.http://www.flickr.com/photos/spence_sir/2291938423 CC-BY
  • ...for everyone.http://www.flickr.com/photos/marfis75/3272079115 CC-BY-SA
  • Broken connections. Lost scale.
  • Fewer opportunitiesto generate impact.
  • But on the demand side?
  • Dynamic, personal,customised... ...control.http://www.flickr.com/photos/rhythmicdiaspora/264073316 CC-BY
  • Authors want...http://flickr.com/photos/nicmcphee/2756494307/ CC-BY-SA
  • But it’s the readers that will choose which to follow.
  • Readers want...http://www.flickr.com/photos/paszczak000/4421317209 CC-BY-SA
  • The biggest opportunity ever.
  • This is what we do right?
  • ...and can only work...
  • ...if the content is...http://www.flickr.com/photos/virtualsugar/316200555 CC-BY
  • areas to deliver...http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
  • 1. Scale and connectivity.http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
  • 2. Low friction.http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
  • 3. Demand side filters.http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
  • conceptual changes...http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY
  • 1. The content business is over...
  • 2. Filter on the demand side.http://www.flickr.com/photos/emperley3/4705354106 CC-BY-SA
  • ...central principle.http://www.flickr.com/photos/mkumm/2709555496 CC-BY
  • Think at network scale.
  • We can’t build a system on yesterday’s truths.
  • We could maintain asystem on today’s....
  • ...for a whilehttp://www.flickr.com/photos/22746515@N02/4375854224 CC-BY
  • You build a business on tomorrow’s realities...http://www.flickr.com/photos/yakobusan/2436481628 CC-BY
  • ...by being out in front...http://www.flickr.com/photos/claudiogennari/3531504778 CC-BY
  • Innovators don’t follow markets...http://www.flickr.com/photos/petrick/2291498814 CC-BY
  • ...they build them.http://www.flickr.com/photos/98528214@N00/312210315/ CC-BY-SA
  • The network is our future.http://www.flickr.com/photos/pagedooley/3143417443 CC-BY
  • http://www.flickr.com/photos/mgifford/3558463424 CC-BY-SA