Network Enabled Research: Not just bigger or better, but fundamentally different

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This is a presentation from Cameron Neylon, keynote speaker at the SURF Researchers Day 2012

This is a presentation from Cameron Neylon, keynote speaker at the SURF Researchers Day 2012

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  • 1. Network Enabled Research:Not just bigger or better, but different Cameron Neylon - SURF Research Day 9 February 2012
  • 2. You are free to: Copy, share, adapt, or re-mix; Photograph, film, or broadcast; Blog, live-blog, or post video of; This presentation. Provided that: You attribute the work to its author and respect the rights and licenses associated with its components.
  • 3. areas to deliver...http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
  • 4. conceptual changes...http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY
  • 5. ...central principle.http://www.flickr.com/photos/mkumm/2709555496 CC-BY
  • 6. Who am I?
  • 7. http://www.flickr.com/photos/loveisnotavictorymarch/3799891880/ CC-BY
  • 8. http://www.flickr.com/photos/lejoe/2753290847 CC-BY
  • 9. Quality of service...http://www.flickr.com/photos/62337512@N00/3958637561 CC-BY
  • 10. Value for money...http://www.flickr.com/photos/mukumbura/4052671706 CC-BY-SA
  • 11. Sustainability...http://www.flickr.com/photos/maleny_steve/2950362521 CC-BY-SA
  • 12. But for who?
  • 13. Who is the customer?
  • 14. http://upload.wikimedia.org/wikipedia/commons/0/0a/US_Congress_02.jpg
  • 15. http://www.flickr.com/photos/uggboy/4988104700 CC-BY
  • 16. http://www.flickr.com/photos/mararie/3313582639/ CC-BY-SA
  • 17. The customer isthe global public
  • 18. The product isresearch outcomes.
  • 19. Why this conversation?http://www.flickr.com/photos/chadmiller/2740551034
  • 20. Why now?http://www.flickr.com/photos/wwarby/3297205226 CC-BY
  • 21. http://www.flickr.com/photos/baccharus/4473818003 CC-BY
  • 22. Networks qualitativelychange our capacity.
  • 23. 100% 50%
  • 24. 100% 50%
  • 25. 100% 50%
  • 26. 100% 50%
  • 27. 100% 50%
  • 28. 100% 50%
  • 29. 100% 50%
  • 30. But what does that mean?
  • 31. Connected networks...http://www.flickr.com/photos/walkingsf/6635655755 CC-BY
  • 32. ...qualitatively different capacityhttp://www.flickr.com/photos/jenny-pics/3617215730 CC-BY
  • 33. An example.
  • 34. 27 January 2009 http://gowers.wordpress.com/
  • 35. 27 January 2009 February 1 2009 http://gowers.wordpress.com/
  • 36. “It is not the case that the aim of theproject is [...] I think that the chances ofsuccess even for this more modest aimare substantially less than 100%.”Tim Gowershttp://gowers.wordpress.com/2009/02/01/a-combinatorial-approach-to-density-hales-jewett/
  • 37. 27 January 2009 February 1 2009 March 10 2009 http://gowers.wordpress.com/
  • 38. “[…] it appears that DHJ(3) has won […]I hereby state that I am basically sure thatthe problem is solved (though not in theway originally envisaged).”Tim Gowershttp://gowers.wordpress.com/2009/03/10/problem-solved-probably/
  • 39. “It feels as though this is to normalresearch as driving is to pushing a car.”Tim Gowershttp://gowers.wordpress.com/2009/02/01/questions-of-procedure/#comment-1701
  • 40. Qualitatively different.
  • 41. Slide courtesy of Arfon Smith
  • 42. Slide courtesy of Arfon Smith
  • 43. Slide courtesy of Arfon Smith
  • 44. Slide courtesy of Arfon Smith
  • 45. Qualitatively different.
  • 46. Because of scale...http://www.flickr.com/photos/jdhancock/3760104591CC-BY
  • 47. ...connectivity.http://www.flickr.com/photos/walkingsf/5912946760 CC-BY ..
  • 48. ...efficient transferhttp://www.flickr.com/photos/ddyates/3367008166 CC-BY
  • 49. How do we make networks?
  • 50. As service providers...http://www.flickr.com/photos/benzado/3968712449 CC-BY
  • 51. ...how do we deliver them?US Defence Department: 090807-N-5749W-394.jpg
  • 52. areas to deliver...http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
  • 53. 1. Scale and connectivity.http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
  • 54. 2. Low friction.http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
  • 55. 3. Demand side filters.http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
  • 56. The first two are easy.
  • 57. The web makes them easy.
  • 58. But herein lies...http://www.flickr.com/photos/schnurrbart/43568532 CC-BY-SA
  • 59. Because if yourbusiness model...
  • 60. ...is selling accesshttp://www.flickr.com/photos/bortescristian/3792473337 CC-BY
  • 61. You’re selling a product...
  • 62. ...that no-one wants.http://www.flickr.com/photos/ragesoss/2246950281CC-BY-SA
  • 63. “Tweets can predict highlycited articles within the first 3 days of article publication.”Gunther Eysenbach (2011) JMIR 4:e123 http://www.jmir.org/2011/4/e123/
  • 64. In a world where researchers...
  • 65. ...are reporting on impact...http://www.flickr.com/photos/babasteve/3140688308 CC-BY
  • 66. ...these are thevalue proposition
  • 67. Reducing access justdamages the product.
  • 68. So where is...http://www.flickr.com/photos/schnurrbart/43568532 CC-BY-SA
  • 69. An analogy.http://www.flickr.com/photos/sylvar/99245480 CC-BY
  • 70. Move to a service model.
  • 71. We need to talk about the first copy costs.
  • 72. Why does it matter?
  • 73. Why do I care?
  • 74. Because there is expertise...http://www.flickr.com/photos/adactio/4716979606 CC-BY
  • 75. ...and infrastructure.http://www.flickr.com/photos/pagedooley/3468445533 CC-BY
  • 76. ...that we need.
  • 77. areas to deliver...http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
  • 78. 1. Scale and connectivity.http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
  • 79. 2. Low friction.http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
  • 80. http://www.flickr.com/photos/robzand/4759648022 CC-BY-SA
  • 81. You may have somethingto offer here perhaps...?
  • 82. 3. Demand side filters.http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
  • 83. conceptual changes...http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY
  • 84. http://www.flickr.com/photos/23912576@N05/2879830929 CC-BY
  • 85. The content business is over...
  • 86. ...but making content shareable is a great service business.
  • 87. http://www.flickr.com/photos/28481088@N00/2050334184 CC-BY
  • 88. Filter on the demand side.
  • 89. http://www.flickr.com/photos/drachmann/327122302 CC-BY-SA
  • 90. Peer review is a filter.
  • 91. Filters block.http://www.flickr.com/photos/emperley3/4705354106 CC-BY-SA
  • 92. Blocks are friction...http://www.flickr.com/photos/old_sarge/100926333 CC-BY
  • 93. ...on the supply side.
  • 94. Whether its good or bad...http://www.flickr.com/photos/81223571@N00/3074025679 CC-BY-SA
  • 95. ...it cannot always be the right filter.http://www.flickr.com/photos/spence_sir/2291938423 CC-BY
  • 96. ...for everyone.http://www.flickr.com/photos/marfis75/3272079115 CC-BY-SA
  • 97. Broken connections. Lost scale.
  • 98. Fewer opportunitiesto generate impact.
  • 99. But on the demand side?
  • 100. Dynamic, personal,customised... ...control.http://www.flickr.com/photos/rhythmicdiaspora/264073316 CC-BY
  • 101. Authors want...http://flickr.com/photos/nicmcphee/2756494307/ CC-BY-SA
  • 102. But it’s the readers that will choose which to follow.
  • 103. Readers want...http://www.flickr.com/photos/paszczak000/4421317209 CC-BY-SA
  • 104. The biggest opportunity ever.
  • 105. This is what we do right?
  • 106. ...and can only work...
  • 107. ...if the content is...http://www.flickr.com/photos/virtualsugar/316200555 CC-BY
  • 108. areas to deliver...http://www.flickr.com/photos/cappellmeister/39508741 CC-BY
  • 109. 1. Scale and connectivity.http://www.flickr.com/photos/walkingsf/5925793753 CC-BY
  • 110. 2. Low friction.http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA
  • 111. 3. Demand side filters.http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY
  • 112. conceptual changes...http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY
  • 113. 1. The content business is over...
  • 114. 2. Filter on the demand side.http://www.flickr.com/photos/emperley3/4705354106 CC-BY-SA
  • 115. ...central principle.http://www.flickr.com/photos/mkumm/2709555496 CC-BY
  • 116. Think at network scale.
  • 117. We can’t build a system on yesterday’s truths.
  • 118. We could maintain asystem on today’s....
  • 119. ...for a whilehttp://www.flickr.com/photos/22746515@N02/4375854224 CC-BY
  • 120. You build a business on tomorrow’s realities...http://www.flickr.com/photos/yakobusan/2436481628 CC-BY
  • 121. ...by being out in front...http://www.flickr.com/photos/claudiogennari/3531504778 CC-BY
  • 122. Innovators don’t follow markets...http://www.flickr.com/photos/petrick/2291498814 CC-BY
  • 123. ...they build them.http://www.flickr.com/photos/98528214@N00/312210315/ CC-BY-SA
  • 124. The network is our future.http://www.flickr.com/photos/pagedooley/3143417443 CC-BY
  • 125. http://www.flickr.com/photos/mgifford/3558463424 CC-BY-SA