BOOST YOUR IMPACTFair TradeToolkitModeled from Fair Trade USA’s Fair TradeTown Toolkit
Lesson #1: Don’t try to reinvent the wheel! If it’s you on your own or as a small company use EVERY available resource to your advantage Fair Trade USA is a global company with massive resources and well-funded research – If they put it out there for free – USE IT
The Approach: Utilizes a Grassroots approach to work from the bottom -> up instead of top -> down Capitalizes on the local movement – Locavore Challenge Economic Policy -> Social Movement Towns + Universities
Step 1: Build Your Team Reach out to different sectors – academia, faith- based organizations, non-profits, university students Maintain a manageable central group 1. Identify Potential Supporters 2. Build Diversity in Your Group 3. Get Started Online 4. Celebrate!!
Social Media: Blog Facebook Twitter Youtube + Flicker Online Petitions Email List
Goal 2: Reach out to Retailers! Figure out your city size Host a Scavenger Hunt to find FT products Create a Google Spreadsheet to track progress Build a “Where to Buy” List + Map Follow Up with Retailers Celebrate!!
Goal 3: Engage Your Town! Reach Out to Community Organizations Send a Letter to Each Person on Your List Follow Up!!!! Help Your New Partners Convert to Fair Trade Celebrate!!!!!!
Goal 4: Get Some Love from theMedia! Plan an exciting Community Event to publicize your Campaign Create a Press Release Develop Relationships with Reporters Respect Deadlines and Follow Up Celebrate!!!!
Goal 5: Pass a Fair Trade Resolution Find a Legislative Champion Create a Resolution Show your Support Thank your Elected Officials Celebrate!!!
Fundraising with Fair Trade Step 1: Host a Fair Trade Fundraiser Step 2: Host a Fair Trade Event Step 3: Apply for Local Grants Step 4: Apply for National Grants Step 5: Secure a Fiscal Sponsor
Fair Trade Tactics: Live Campaigning Gathering e-mails for a mailing list (especially outside establishments like Whole Foods or near local farmers’ markets, where the clientele generally pride themselves on being more socially aware) Door-to-door campaigning
Print Media: Print Media Postcards Flyers Advertisements in women’s magazines (Cosmopolitan, O, Allure, Martha Stewart Living)
The Internet: Internet Guest columns in alternative news media and blogs (in Reddit.com, NOLA Defender, etc.) Fair Trade Blog (www.boostfairtradenola.com) Setting up this blog to address general information on Fair Trade, frequently asked questions, myths, updates on local events and community meetings, pickets, and guest blog entries) Twitter Facebook Pinterest
Television/Radio: Guest slots on local radio/TV news programming Public service announcements (which may double as a Youtube video series)