BOOST YOUR IMPACTFair TradeToolkitModeled from Fair Trade USA’s Fair TradeTown Toolkit
Lesson #1: Don’t try to reinvent the wheel!     If it’s you on your own or as a small company use      EVERY available r...
The Approach: Utilizes a Grassroots approach to work from the  bottom -> up instead of top -> down Capitalizes on the lo...
Step 1: Build Your Team Reach out to different sectors – academia, faith-  based organizations, non-profits, university  ...
Social Media: Blog Facebook Twitter Youtube + Flicker Online Petitions Email List
Goal 2: Reach out to Retailers! Figure out your city size Host a Scavenger Hunt to find FT products Create a Google Spr...
Goal 3: Engage Your Town! Reach Out to Community Organizations Send a Letter to Each Person on Your List Follow Up!!!!...
Goal 4: Get Some Love from theMedia! Plan an exciting Community Event to publicize  your Campaign Create a Press Release...
Goal 5: Pass a Fair Trade Resolution Find a Legislative Champion Create a Resolution Show your Support Thank your Elec...
Fundraising with Fair Trade Step 1: Host a Fair Trade Fundraiser Step 2: Host a Fair Trade Event Step 3: Apply for Loca...
Fair Trade Tactics: Live Campaigning Gathering e-mails for a mailing list (especially  outside establishments like Whole...
Print Media: Print Media Postcards Flyers Advertisements in women’s magazines  (Cosmopolitan, O, Allure, Martha Stewar...
The Internet:   Internet   Guest columns in alternative news media and blogs (in    Reddit.com, NOLA Defender, etc.)   ...
Television/Radio: Guest slots on local radio/TV news programming Public service announcements (which may  double as a Yo...
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Fair Trade Toolkit

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Fair Trade Toolkit

  1. 1. BOOST YOUR IMPACTFair TradeToolkitModeled from Fair Trade USA’s Fair TradeTown Toolkit
  2. 2. Lesson #1: Don’t try to reinvent the wheel!  If it’s you on your own or as a small company use EVERY available resource to your advantage  Fair Trade USA is a global company with massive resources and well-funded research – If they put it out there for free – USE IT
  3. 3. The Approach: Utilizes a Grassroots approach to work from the bottom -> up instead of top -> down Capitalizes on the local movement – Locavore Challenge Economic Policy -> Social Movement  Towns + Universities
  4. 4. Step 1: Build Your Team Reach out to different sectors – academia, faith- based organizations, non-profits, university students Maintain a manageable central group  1. Identify Potential Supporters  2. Build Diversity in Your Group  3. Get Started Online  4. Celebrate!!
  5. 5. Social Media: Blog Facebook Twitter Youtube + Flicker Online Petitions Email List
  6. 6. Goal 2: Reach out to Retailers! Figure out your city size Host a Scavenger Hunt to find FT products Create a Google Spreadsheet to track progress Build a “Where to Buy” List + Map Follow Up with Retailers Celebrate!!
  7. 7. Goal 3: Engage Your Town! Reach Out to Community Organizations Send a Letter to Each Person on Your List Follow Up!!!! Help Your New Partners Convert to Fair Trade Celebrate!!!!!!
  8. 8. Goal 4: Get Some Love from theMedia! Plan an exciting Community Event to publicize your Campaign Create a Press Release Develop Relationships with Reporters Respect Deadlines and Follow Up Celebrate!!!!
  9. 9. Goal 5: Pass a Fair Trade Resolution Find a Legislative Champion Create a Resolution Show your Support Thank your Elected Officials Celebrate!!!
  10. 10. Fundraising with Fair Trade Step 1: Host a Fair Trade Fundraiser Step 2: Host a Fair Trade Event Step 3: Apply for Local Grants Step 4: Apply for National Grants Step 5: Secure a Fiscal Sponsor
  11. 11. Fair Trade Tactics: Live Campaigning Gathering e-mails for a mailing list (especially outside establishments like Whole Foods or near local farmers’ markets, where the clientele generally pride themselves on being more socially aware) Door-to-door campaigning
  12. 12. Print Media: Print Media Postcards Flyers Advertisements in women’s magazines (Cosmopolitan, O, Allure, Martha Stewart Living)
  13. 13. The Internet: Internet Guest columns in alternative news media and blogs (in Reddit.com, NOLA Defender, etc.) Fair Trade Blog (www.boostfairtradenola.com)  Setting up this blog to address general information on Fair Trade, frequently asked questions, myths, updates on local events and community meetings, pickets, and guest blog entries) Twitter Facebook Pinterest
  14. 14. Television/Radio: Guest slots on local radio/TV news programming Public service announcements (which may double as a Youtube video series)

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