Updated3.13.08 Online Mrkt

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Maureen Moran\'s online presentation to sell your home using the power of the Internet: Realtor.com, Rubloff.com and ChicagoDreamHome.com

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Updated3.13.08 Online Mrkt

  1. 1. Online Marketing Services Maureen Moran and Rubloff
  2. 2. The Internet has changed how people buy and sell real estate , according a study done by the National Association of Realtors 2006 Profile of Home Buyers and Sellers. <ul><li>83% of 1 st time buyers & 78% of repeat buyers use the Internet to search for a home. </li></ul><ul><li>Home buyers say the two most important features are photos and detailed descriptions. </li></ul><ul><li>Since 1997 the number of buyers who first learned of their home on the Internet has grown by 24%. </li></ul>Source: 2003 National Association of REALTORS ® Profile of Home Buyers and Sellers
  3. 3. 32% OF BUYERS FOUND A HOME VIA THEINTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  4. 4. CAPTURING BUYERS ON REALTOR.COM ® <ul><li>The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. </li></ul><ul><li>Your home appears on REALTOR.com® </li></ul><ul><li>The #1 National Real Estate website.* </li></ul><ul><li>INCLUDES: </li></ul><ul><li>• Multiple ways to search (map, </li></ul><ul><li>gallery, price) </li></ul><ul><li>• Multiple photos </li></ul><ul><li>• Neighborhood & school information *Source: comScore Media Metrix January-October 2008 </li></ul>
  5. 5. NAR 2008 PROFILE OF HOME BUYERS & SELLERS FACTS ON WHAT IS WORKING AND WHAT IS NOT 2004: More buyers found their home on internet than from signs 2002: Internet surpassed print ads buyers are now here
  6. 6. <ul><li>Home buyers will see your home on ChicagoDreamHome.com, Rubloff.com, Realtor.com and it’s syndicates, and all my on-line social networks. </li></ul>I am your Local Specialist Online
  7. 7. A Virtual Showing for Online buyers before they even walk in the door <ul><li>Multiple Photos </li></ul><ul><li>Virtual Tour </li></ul><ul><li>Custom Floor Plans </li></ul><ul><li>Printable Brochure </li></ul><ul><li>Maps for the Home and Neighborhood </li></ul><ul><li>Mortgage Calculator </li></ul>
  8. 8. How would you like your home marketed? OR Using print
  9. 9. Using the power of the Internet! Comprehensive content including customized home description, multiple photos, virtual tours and interactive consumer contact opportunities which allow me to present your home in the best possible light. ONLINE
  10. 10. *Media Metrix May 2004 Time Spent Searching on Comparable Real Estate Aggregation Sites Buyers spend more time on REALTOR .com ® Percent of Time Spent Searching on Comparable Real Estate Aggregation Sites*
  11. 11. Source: Media Metrix, May 2004 More buyers search REALTOR .com ® Total users per month Yahoo! Real Estate 374,000 493,000 733,000 558,000 6,133,000 1,690,000 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Homes.com ZipRealty.com RealEstate.com eBay Real Estate REALTOR.com ® 7,000,000
  12. 12. By listing with me, your home will be on REALTOR.com ® . The door will be opened to millions of online buyers actively looking to purchase. Benefits: • I will add what consumers want to see, additional photos. I will Showcase Your Home on REALTOR.com ® <ul><li>Buyers can contact me 24/7 via email, phone or fax. </li></ul><ul><li>I will create a custom property description which will describe your home in detail and offer neighborhood information. </li></ul>
  13. 13. Twenty Times More Exposure!** Featured Homes™ ensures that your home stands out at the top of the search criteria page – linking buyers directly to your property’s details and my contact information. Featured Homes™ positions are limited in your market. That is why I have secured space to ensure that your home gets top local billing on the #1 real estate site – REALTOR.com ®* *Media Metrix, May 2004. **Based on Homestore, Inc.’s internal accounting for May 2003 - April 2004, average measure of property listings with Featured Homes vs. property listing without Featured Homes <ul><li>Benefits: </li></ul><ul><li>• Differentiates your home in front of millions of potential buyers. </li></ul><ul><li>Attracts targeted home searches to your property. </li></ul>I Will Feature Your Home First
  14. 14. Tracking Traffic to Your Home I will show you how often your home was “shown” online
  15. 15. Your home will also be listed on these sites:
  16. 16. <ul><li>I will feature your home on the #1 real estate site* so it can be seen first and get as much as twenty** times more exposure. </li></ul><ul><li>I will submit your property to multiple Web sites on the Internet including REALTOR.com. ® </li></ul><ul><li>I will include multiple photos in marketing your property online. </li></ul>*Media Metrix, May 2004. **Based on Homestore, Inc.’s internal accounting for May 2003 - April 2004, average measure of property listings with Featured Homes vs. property listing without Featured Homes My Online Marketing Pledge
  17. 17. Maureen Moran, QSC, e-Pro *Media Metrix, May 2004. **Based on Homestore, Inc.’s internal accounting for May 2003 - April 2004, Average measure of property listings with Featured Homes vs. property listing without Featured Homes My Online Marketing Pledge <ul><li>Each online listing will include detailed information about your property for buyers to view. </li></ul><ul><li>Each site that features your property will include multiple ways to inquire about your property. </li></ul><ul><li>Inquires about your property will be responded to in a timely manner. </li></ul>

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