PANADERA's - 20-year personal marketing plan


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This is an assignment I prepared for our V55 Marketing Management Class in AGSB with VCoach Bong De Ungria. 8/25/11

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PANADERA's - 20-year personal marketing plan

  1. 1. “The Best Tasting Bread”20-Year Personal Marketing Planfor Little MAU Panadera<br />Maureen Martine T. Lee<br />August 2011<br /><br />
  2. 2. PANADERA’s Mission - Vision<br />To apply my skills as a CPA and run our own café with utmost integrity. To be a nurturing and accommodating employer, who exhibits inspirational diligence and energy. To be admired for our resilience as we survive every challenge we encounter. To be able to say, “We are AMAZING” at the end of each day as we admire and recognize our accomplishment.<br /><br />
  3. 3. The Roles I love to play<br />Grand Daughter<br />Sister & Daughter<br />Girlfriend<br />Friend<br /><br />
  4. 4. The Roles I Have Choose to Play<br />Employee of Chevron<br />Student of AGSB<br />Good citizen of the Philippines<br />“When you make a choice, <br />you make a commitment!”<br /><br />
  5. 5. My Future Roles<br />Wife<br />Mother<br />Employer - Baker<br /><br />
  6. 6. My Brand Launch<br />Chevron Car<br />Little Miss Sunshine<br />Mouse<br />Rain<br />Baker<br />Lee<br />Maureen<br />PANADERA<br />Chevron<br /><br />
  7. 7. PANADERA’S Blue Hat& Red Apron <br />Blue Hat<br />– Is on the head representing knowledge<br />Red Apron<br />– Worn over the chest for passion and drive for success <br />BLUE & REDare Philippine Flag, Chevron & Ateneo Logo colors <br />representing my foundation, culture and values.<br /><br />
  8. 8. My Marketing Plan: “Serve the BEST TASTING BREAD”<br />Gather Ingredients – Dry & Liquid<br />Combine Ingredients to Make Dough<br />Knead the Dough<br />Proof – Let the dough rise<br />Cut, Shape & Proof<br />Bake & Serve<br /><br />
  9. 9. 1. Gather Ingredients – Dry & Liquid<br />The DRY ingredients are the basic knowledge I have to gain from my family, school and country to get my own café running.<br />The LIQUID ingredients are the experiences and personal insights I have gained as I grow up and mature, that will serve as my foundation.<br /><br />
  10. 10. 2. Combine Ingredients to Make Dough<br />To be who I am today and in the future, my knowledge and experience should be well integrated to form my character. - DOUGH<br /><br />
  11. 11. 3. Knead Dough<br />Kneading is repeated stretching, folding, pushing and pulling, to make the dough soft and pliable and helps it to rise.<br />This is the part that my CHARACTER is tested through the challenges I encounter for continuous improvement.<br /><br />
  12. 12. 4. Proof – Let the dough rise<br />To proof is to allow dough to rise.<br />After all the work to improve my character I have to rest and appreciate life’s beauty, as I allow myself to rise above all challenges.<br /><br />
  13. 13. 5. Cut, Shape & Proof<br />To cut is allocate portions of my character to the different roles I have to perform.<br />To shape is to perfect and further improve my performance for each role I play.<br />To proof is to appreciate my performance.<br /><br />
  14. 14. 6. Bake & Serve<br />To bake the dough will be the final test.<br />If I come up with bad bread, I’ll go through the whole process again and identify what went wrong, then fix it.<br />Aim for perfection! Making bread is a skill, but serving the best tasking bread requires “PASSION”.<br />Finally to “SERVE” the bread is to collect my rewards and share my blessings.<br /><br />
  15. 15. To Guarantee Success<br />1. Pick the best ingredients – invest your time and money for the future by learning with the best – AGSB<br />2. Exert effort & keep mixing the ingredient<br />3. Be consistent & stay focused - work on your arm muscle as you knead <br />4. Shower yourself with positivity - reward and appreciate your effort<br />5. Do better with time & financial management<br />6. Endure and take the heat – work on agility, stamina and endurance<br /><br />
  16. 16. My End in Mind – Make Others Experience the Best Tasting Bread <br />Serve others with my best tasting bread, and make it my family’s legacy<br />Share my “PASSION” ingredient<br />Motivate and inspire others to come up with their own version of their breads<br />Nurture my country – by raising kids who will contribute to the Filipino Society<br />Use and apply the knowledge I learned from my “Alma maters” – Ateneo & Miriam College with utmost integrity<br />Continue to pay and declare the right amount of taxes<br /><br />
  17. 17. Now and +20 Years from Today<br />Here and Now:<br />28-Year Old Yuppie<br />Daughter<br />Sister<br />Girlfriend<br />AGSB student<br />Chevron Employee<br />Little Miss Panadera<br />Now + 20 Years:<br />48-Year Old Hot Mom<br />With sons / daughters<br />Wealthy Aunt<br />Loving Wife<br />Café Owner<br />Great Employer<br />Little Mrs.Panadera<br /><br />
  18. 18. My Personal Guide & Reference to Keep Me on Track<br />Desiderata<br />Serenity Prayer<br />Generosity Prayer<br /><br />