0% complete                              Mobile                           Communication                Gamification        ...
3% complete             Mobile          CommunicationGamification           Ludification
3% complete             Mobile          CommunicationGamification           Ludification
3% complete             Mobile          CommunicationGamification           Ludification
3% complete             Mobile          CommunicationGamification           Ludification
5% completeGamification   Ludification
8% complete   MobileCommunication          Ludification
10% complete        Mobile     CommunicationGamification
10% complete        Mobile     CommunicationGamification                            Mobile                         Communic...
13% completeMobile communication
13% completeMobile communication
13% completeMobile communication
15% complete“The use of game design elements innon-gaming contexts” (Deterding, S., Sicart, M., Nacke, L.,O’Hara, K., & Di...
18% complete“The use of game design elements innon-gaming contexts” (Deterding, S., Sicart, M., Nacke, L.,O’Hara, K., & Di...
21% complete      process of      becomingGame -ificationGam ification
Ludification   24% complete    of  culture
Ludification    24% complete                              of                            cultureLudification of culture  “soc...
Ludification                26% complete                          of                        culture“video games have become...
Ludification     29% complete...of culture
Lud ification                   31% completeLudus -ification    play   process of becoming   game   sporttraining Ludo to play
34% complete“That complex whole which includes knowledge,belief, art, morals, law, custom, and any othercapabilities and h...
36% complete“That complex whole which includes knowledge,belief, art, morals, law, custom, and any othercapabilities and h...
Ludification            39% complete    of  culture       Homo Ludens       Huizinga       Play preexists culture       kno...
Ludification            39% complete                of              cultureCulture            Homo LudensTylor             ...
Ludification            39% complete                of              cultureCulture            Homo LudensTylor             ...
Ludification            39% complete                of              cultureCulture            Homo LudensTylor             ...
Ludification            39% complete                of              cultureCulture            Homo LudensTylor             ...
Ludification            41% complete                of              cultureCulture            Homo LudensTylor             ...
Ludification             44% complete                     of                   cultureMan, Play and Games playing “reveals ...
Ludification              47% complete    of  culture    playing “reveals the    character, pattern, and    values of every...
Ludification              47% complete    of  culture    playing “reveals the    character, pattern, and    values of every...
Ludification              47% complete                          of                        culture                          ...
Ludification              50% complete    of  culture    playing “reveals the    character, pattern, and    values of every...
Ludification              50% complete    of  culture    playing “reveals the    character, pattern, and    values of every...
Ludification              50% complete                          of                        culture                          ...
Ludification                  52% complete                         of                       cultureAmbiguity of Play      r...
Ludification              55% complete    of  culture  ritual and festivals are  forms of play.
Ludification              55% complete    of  culture  ritual and festivals are  forms of play.       religion        belief
Ludification              55% complete                          of                        culture                        ri...
Ludification                          57% complete                  of                cultureTylorknowledge                ...
Ludification                 60% complete                of              cultureculture               playknowledge        ...
Ludification                  62% complete                      of                    culture• Game programs at universitie...
65% completeGamification   Ludification
Lud ification                    67% completeLudus -ification    play   process of becoming  game   sporttraining Ludo to play
Lud ification                    67% completeLudus -ification    play   process of becoming  game   sporttraining Ludo to pl...
71% complete       GamificationLudification
73% complete“The use of game design elements innon-gaming contexts” (Deterding, S., Sicart, M., Nacke, L.,O’Hara, K., & Di...
76% completeKhaled, Deterding, Nacke and Dixonprecursors of gamification•in HCI  •ludic design  •persuasive technology•in g...
78% completeKhaled, Deterding, Nacke and Dixonprecursors of gamification•in HCI  •ludic design  •persuasive technology•in g...
81% complete   MobileCommunication          Ludification
84% complete   MobileCommunication         Ludification    “taken for granted”                          Mobile Communicatio...
86% complete        Mobile     CommunicationGamification
89% completeSmartphones   Gamification
91% complete         Mobile      CommunicationGamification   Ludification
94% completeMobile phones    Gamification                Ludification
socio-cultural context       94% complete  Technology          Business ideaMobile phones        Gamification              ...
100% complete Thank youMindtrek 2012 | Tampere | October 5th 2012   @maurabouca   mbou@itu.dk
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Mobile communication, gamification and ludification

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Presented at Mindtrek 2012, October 5th 2012, Tampere

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Mobile communication, gamification and ludification

  1. 1. 0% complete Mobile Communication Gamification Ludification Maura BoucaMindtrek 2012 | Tampere | October 5th 2012 @maurabouca mbou@itu.dk
  2. 2. 3% complete Mobile CommunicationGamification Ludification
  3. 3. 3% complete Mobile CommunicationGamification Ludification
  4. 4. 3% complete Mobile CommunicationGamification Ludification
  5. 5. 3% complete Mobile CommunicationGamification Ludification
  6. 6. 5% completeGamification Ludification
  7. 7. 8% complete MobileCommunication Ludification
  8. 8. 10% complete Mobile CommunicationGamification
  9. 9. 10% complete Mobile CommunicationGamification Mobile Communication Gamification Ludification
  10. 10. 13% completeMobile communication
  11. 11. 13% completeMobile communication
  12. 12. 13% completeMobile communication
  13. 13. 15% complete“The use of game design elements innon-gaming contexts” (Deterding, S., Sicart, M., Nacke, L.,O’Hara, K., & Dixon, D.,2011)(badges, points, leaderboards) Gamification
  14. 14. 18% complete“The use of game design elements innon-gaming contexts” (Deterding, S., Sicart, M., Nacke, L.,O’Hara, K., & Dixon, D.,2011)“Game layer on top of theworld” (Priebatsch, S., 2010, http://www.ted.com/talks/seth_priebatsch_the_game_layer_on_top_of_the_world.html)“Games make a betterworld” (McGonnigal,2010, http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html) Gamification
  15. 15. 21% complete process of becomingGame -ificationGam ification
  16. 16. Ludification 24% complete of culture
  17. 17. Ludification 24% complete of cultureLudification of culture “socio-cultural trend” (Khaled, Deterding, Nacke and Dixon)
  18. 18. Ludification 26% complete of culture“video games have become a cultural mediumand source of formative experiences on a par withliterature, movies, or television (...).Technologies,tropes, references and metaphors, mindsetsand practices flowing from games increasinglysuffuse society and everyday life”(Khaled, Deterding, Nacke and Dixon, 2011)
  19. 19. Ludification 29% complete...of culture
  20. 20. Lud ification 31% completeLudus -ification play process of becoming game sporttraining Ludo to play
  21. 21. 34% complete“That complex whole which includes knowledge,belief, art, morals, law, custom, and any othercapabilities and habits acquired by man as amember of society” (Tylor as cited in Boellstorff, 2006) ...of culture
  22. 22. 36% complete“That complex whole which includes knowledge,belief, art, morals, law, custom, and any othercapabilities and habits acquired by man as amember of society” (Tylor as cited in Boellstorff, 2006) ...of culture
  23. 23. Ludification 39% complete of culture Homo Ludens Huizinga Play preexists culture knowing philosophy art poetry law war
  24. 24. Ludification 39% complete of cultureCulture Homo LudensTylor Huizinga Play preexists cultureknowledge knowingbelief philosophyart artmorals poetrylaw lawcustom war
  25. 25. Ludification 39% complete of cultureCulture Homo LudensTylor Huizinga Play preexists cultureknowledge knowingbelief philosophyart artmorals poetrylaw lawcustom war
  26. 26. Ludification 39% complete of cultureCulture Homo LudensTylor Huizinga Play preexists cultureknowledge knowingbelief philosophyart artmorals poetrylaw lawcustom war
  27. 27. Ludification 39% complete of cultureCulture Homo LudensTylor Huizinga Play preexists cultureknowledge knowingbelief philosophyart artmorals poetrylaw lawcustom war
  28. 28. Ludification 41% complete of cultureCulture Homo LudensTylor Huizinga Play preexists cultureknowledge knowingbelief philosophyart artmorals poetrylaw lawcustom war
  29. 29. Ludification 44% complete of cultureMan, Play and Games playing “reveals theCaillois character, pattern, and values of every society”
  30. 30. Ludification 47% complete of culture playing “reveals the character, pattern, and values of every society”
  31. 31. Ludification 47% complete of culture playing “reveals the character, pattern, and values of every society” custom morals
  32. 32. Ludification 47% complete of culture playing “reveals the character, pattern, and values of every society” knowledge belief art morals customCulture lawTylor custom morals
  33. 33. Ludification 50% complete of culture playing “reveals the character, pattern, and values of every society”
  34. 34. Ludification 50% complete of culture playing “reveals the character, pattern, and values of every society” custom morals
  35. 35. Ludification 50% complete of culture playing “reveals the character, pattern, and values of every society” knowledge belief art morals customCulture lawTylor custom morals
  36. 36. Ludification 52% complete of cultureAmbiguity of Play ritual and festivals areBrian Sutton-Smith forms of play.
  37. 37. Ludification 55% complete of culture ritual and festivals are forms of play.
  38. 38. Ludification 55% complete of culture ritual and festivals are forms of play. religion belief
  39. 39. Ludification 55% complete of culture ritual and festivals are forms of play. knowledge belief religion art moralsCulture lawTylor custom belief
  40. 40. Ludification 57% complete of cultureTylorknowledge knowingbelief ritual and festivalart artmorals valueslaw lawcustom pattern Huizinga’s Homo Ludens Sutton-Smith’s Ambiguity of Play Callois’ Man, Play and Games
  41. 41. Ludification 60% complete of cultureculture playknowledge knowingbelief ritual and festivalart artmorals valueslaw lawcustom pattern
  42. 42. Ludification 62% complete of culture• Game programs at universities• Museum exhibitions with games• Growth of game studies• Studies of the “excluded” (gender, class -literacies...)... Gamification
  43. 43. 65% completeGamification Ludification
  44. 44. Lud ification 67% completeLudus -ification play process of becoming game sporttraining Ludo to play
  45. 45. Lud ification 67% completeLudus -ification play process of becoming game sporttraining Ludo to playGameGam ification
  46. 46. 71% complete GamificationLudification
  47. 47. 73% complete“The use of game design elements innon-gaming contexts” (Deterding, S., Sicart, M., Nacke, L.,O’Hara, K., & Dixon, D.,2011)“Game layer on topof the world” (Priebatsch, S.,2010, http://www.ted.com/talks/seth_priebatsch_the_game_layer_on_top_of Gamification_the_world.html)“Games make a betterworld” (McGonnigal,2010, http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html)
  48. 48. 76% completeKhaled, Deterding, Nacke and Dixonprecursors of gamification•in HCI •ludic design •persuasive technology•in game studies • serious games • pervasive games •ludification of culture Gamification Ludification
  49. 49. 78% completeKhaled, Deterding, Nacke and Dixonprecursors of gamification•in HCI •ludic design •persuasive technology•in game studies • serious games • pervasive games •ludification of culture Gamification Ludification
  50. 50. 81% complete MobileCommunication Ludification
  51. 51. 84% complete MobileCommunication Ludification “taken for granted” Mobile Communication ubiquity of games
  52. 52. 86% complete Mobile CommunicationGamification
  53. 53. 89% completeSmartphones Gamification
  54. 54. 91% complete Mobile CommunicationGamification Ludification
  55. 55. 94% completeMobile phones Gamification Ludification
  56. 56. socio-cultural context 94% complete Technology Business ideaMobile phones Gamification Ludification
  57. 57. 100% complete Thank youMindtrek 2012 | Tampere | October 5th 2012 @maurabouca mbou@itu.dk
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