Angry Birds, Uncommitted Players

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Presented at Nordic Digra 2012, Tampere, Finland.
June 7th, 2012

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Angry Birds, Uncommitted Players

  1. 1. Uncommited Players 1
  2. 2. Overviewmotivationsthe studyresults gender hardcore/casual 2
  3. 3. motivations popularity of the game “taken for grantedness” literature on ‘new’ mobile phone games 3
  4. 4. the study21 participants Portugal (16) majority in their 20s Romania (2) Italy (1) Finland (1) Spain (1) 4
  5. 5. the study Angry Birds personalplaying habits mobile gaming and style history gaming habits 5
  6. 6. the study playing Angry Birds Angry Birds personal where?playing habits mobile gaming and style history when? how often? gaming habits how? in which device? first contact with the game motivations 6
  7. 7. the study personal mobile gaming history Angry Birds personal which was 1st mobile phoneplaying habits and style mobile gaming history game? in which phone was it played? when? gaming habits how much? other games and phones favourite games and phones 7
  8. 8. the study gaming habits Angry Birds personal description as a gamerplaying habits mobile gaming and style history favorite games and platforms why? gaming habits when? how much? where? 8
  9. 9. results Angry Birdsshort sessionsseveral times per weekno commitmentprogression over optimal performance 9
  10. 10. hardcore/gender casual 10
  11. 11. gender statisticssources:Martinez-Moncada, D. “Mobile Gaming [Infographic].” Daily Infographic, (2011, August 1).. Retrieved from http://dailyinfographic.com/mobile-gaming-infographicEntertainment Software Association. 2011 Sales, Demographic and Usage Data: Essential Facts About the Computer and Video Game Industry. 2011. Accessed December 2011. http://www.theesa.com/facts/pdfs/ESA_EF_2011.pdf. 11
  12. 12. gender literaturerepresentationsthemesaccess to technologygendering of spaces“entertainment for the boys”advertising(Bryce and Rutter, 2001; Carr, 2006; Cassel and Jenkins, 1998; Lewis ad Griffiths, 2002) 12
  13. 13. gender literaturerepresentationsthemesaccess to technologygendering of spaces“entertainment for the boys”advertising(Bryce and Rutter, 2001; Carr, 2006; Cassel and Jenkins, 1998; Lewis ad Griffiths, 2002) 13
  14. 14. gender access to technology similar phonesAngry Birds similar acquisition timing a-gendered first contact with the game 14
  15. 15. gender “entertainment for the boys” similar engagementAngry Birds similar attitude “god no... my brother and my father are “gamer” serious gamers. I am not (...)” 15
  16. 16. gender in this study similar phones similar acquisition timingAngry Birds a-gendered first contact with the game similar engagement similar attitude “god no... my brother and my father are “gamer” serious gamers. I am not (...)” 16
  17. 17. hardcore/casualCan we identify ‘hardcore’ and ‘casual’ mobile gamer profiles?How differently do ‘hardcore’ and ‘casual’ gamers play Angry Birds? 17
  18. 18. hardcore/casualCan we identify ‘hardcore’ and ‘casual’ mobile gamer profiles? gaming attitudes and knowledge playing habits playing preferences buying habits (Ip and Jacobs, 2004) 18
  19. 19. hardcore/casualCan we identify ‘hardcore’ and ‘casual’ mobile gamer profiles? gaming attitudes and knowledge playing habits playing preferences buying habits (Ip and Jacobs, 2004) 19
  20. 20. hardcore/casualCan we identify ‘hardcore’ and ‘casual’ mobile gamer profiles? “mobile phone games are more of bite-sized games for very short moments.”How differently do ‘hardcore’ and ‘casual’ gamers play Angry Birds? 20
  21. 21. hardcore/casualCan we identify ‘hardcore’ and ‘casual’ mobile gamer profiles? similar frequency similar length of sessions similar technology similar engagement 21
  22. 22. Questions? 22
  23. 23. ThanksMaura Bouça | mbou@itu.dk | @mauraboucaNordic Digra 2012 | Tampere | June 7th 23

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