April Roeseler, M.S.P.H.Asian Pacific Quitline Workshop                    June 8, 2011
Goal = change social normOutcome = prevention & cessation
Creates an environment wheretobacco use becomes:Less   desirableLess   acceptableLess   accessible
High Level Logic Model        Goals         OutcomesReduce Exposure to   Decrease TobaccoSecondhand Smoke     Consumption(...
California Tobacco Control Program                         Statewide Evaluation/Surveillance                          Stat...
Media         +Community Involvement         =  Social Norm Change
•   To be ahead of the of    the wave (public    opinion)•   To use the energy at    the front of the wave    to pull publ...
•   Increases    support for    local policies•   Provides    smokers a    reason to quit
   Positive SHS attitudes predict quitting     ◦ Smokers are 70% more likely to have made       a recent quit attempt    ...
•   Motivates smokers to    quit; inoculates them    against advertising    and marketing•   Undermines the    tobacco ind...
   Californians with highly negative attitudes    about the tobacco industry:    ◦ Among smokers, 67% were more likely to...
•   Demonstrates                          empathy for                          smokers                      •   Provides  ...
   Are effective at    generating    motivated smokers    to call the Quitline,    they do not    make an impact on    sm...
• Amplifies the message• Ties the program to the  community• Diversifies expertise,  influence, & connections• Results in ...
   Eliminates barriers    to access    ◦   Hours of operation    ◦   Language    ◦   Transportation    ◦   Childcare    ◦...
 Proven to help  people quit Centralization  provides cost-  efficiencies High volume  service provider Quality       ...
 Evidence-based Tenacious Use research to  drive continual  change Ability to execute Flexible/Agile
Tobacco Industry            Electronic Medical Recordsscanning driver’s license
   Cost sharing with health insurance   Expand services    ◦ Chronic disease management    ◦ Behavioral health disease  ...
 Scaleis simply something that is so pervasive or large enough that it makes a dent in the problem you are trying to solve
“Trapped”: Commercial Image   Award of the Year
 Develop the  “power of pull” Stay close with  others in your  field Be the first to  give when  building new  relation...
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
Role Of Quitline In Ca
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Role Of Quitline In Ca

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Summary of the role of the California Smokers\' Helpline in the California Tobacco Control Program and ideas for how the Asian-Pacific Rim countries can work together to promote quitline use.

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Role Of Quitline In Ca

  1. 1. April Roeseler, M.S.P.H.Asian Pacific Quitline Workshop June 8, 2011
  2. 2. Goal = change social normOutcome = prevention & cessation
  3. 3. Creates an environment wheretobacco use becomes:Less desirableLess acceptableLess accessible
  4. 4. High Level Logic Model Goals OutcomesReduce Exposure to Decrease TobaccoSecondhand Smoke Consumption(SHS) DecreaseCounter Pro- TobaccoTobacco Influences Use Prevalence Decrease Youth Uptake of Tobacco Decrease Exposure toSupport SHSCessation
  5. 5. California Tobacco Control Program Statewide Evaluation/Surveillance Statewide Media Campaign 61 Health Department Projects & Community Coalitions 37 Community Non-profit Agency ProjectsStatewide Infrastructure & Training & Technical Assistance Projects Capacity Technical Center Tobacco Building Center California Youth Assistance for Policy & Control for Advocacy Legal Community Evaluation Diverse Network Center Organizing Center Populations Team Lab Cessation Quitline STAKE Youth Clearinghouse Materials & Training Recruitment Development Center
  6. 6. Media +Community Involvement = Social Norm Change
  7. 7. • To be ahead of the of the wave (public opinion)• To use the energy at the front of the wave to pull public opinion forward
  8. 8. • Increases support for local policies• Provides smokers a reason to quit
  9. 9.  Positive SHS attitudes predict quitting ◦ Smokers are 70% more likely to have made a recent quit attempt ◦ Smokers are over 2 times more likely to have intentions to quit smoking in the next 6 monthsCalifornia Tobacco Control Program, California Department of Public Health, A Confirmatory Factor Analysis ofa Social Norm Change Paradigm for the California Tobacco Control Program, May 2006.
  10. 10. • Motivates smokers to quit; inoculates them against advertising and marketing• Undermines the tobacco industry’s• Holds the industry accountable• Increases non- smoker’s empathy towards smokers
  11. 11.  Californians with highly negative attitudes about the tobacco industry: ◦ Among smokers, 67% were more likely to have made a recent quit attempt ◦ Among smokers, 62% are more likely to have intentions to quit in the next six monthsCalifornia Tobacco Control Program, California Department of Public Health, Evaluation of California’s Anti-tobacco Media Campaign,Waves 6, 7 and 8. February 2008.
  12. 12. • Demonstrates empathy for smokers • Provides resources and encouragement to quitCall 1-800-NO BUTTS
  13. 13.  Are effective at generating motivated smokers to call the Quitline, they do not make an impact on smokers who are unmotivated to quit.
  14. 14. • Amplifies the message• Ties the program to the community• Diversifies expertise, influence, & connections• Results in policy change
  15. 15.  Eliminates barriers to access ◦ Hours of operation ◦ Language ◦ Transportation ◦ Childcare ◦ No-cost ◦ Privacy ◦ Portal to local assistance & self-help materials
  16. 16.  Proven to help people quit Centralization provides cost- efficiencies High volume service provider Quality Quitlines assurance Face-to-face
  17. 17.  Evidence-based Tenacious Use research to drive continual change Ability to execute Flexible/Agile
  18. 18. Tobacco Industry Electronic Medical Recordsscanning driver’s license
  19. 19.  Cost sharing with health insurance Expand services ◦ Chronic disease management ◦ Behavioral health disease management
  20. 20.  Scaleis simply something that is so pervasive or large enough that it makes a dent in the problem you are trying to solve
  21. 21. “Trapped”: Commercial Image Award of the Year
  22. 22.  Develop the “power of pull” Stay close with others in your field Be the first to give when building new relationships

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