Role Of Quitline In Ca
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Role Of Quitline In Ca

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Summary of the role of the California Smokers\' Helpline in the California Tobacco Control Program and ideas for how the Asian-Pacific Rim countries can work together to promote quitline use.

Summary of the role of the California Smokers\' Helpline in the California Tobacco Control Program and ideas for how the Asian-Pacific Rim countries can work together to promote quitline use.

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Role Of Quitline In Ca Role Of Quitline In Ca Presentation Transcript

  • April Roeseler, M.S.P.H.Asian Pacific Quitline Workshop June 8, 2011
  • Goal = change social normOutcome = prevention & cessation
  • Creates an environment wheretobacco use becomes:Less desirableLess acceptableLess accessible
  • High Level Logic Model Goals OutcomesReduce Exposure to Decrease TobaccoSecondhand Smoke Consumption(SHS) DecreaseCounter Pro- TobaccoTobacco Influences Use Prevalence Decrease Youth Uptake of Tobacco Decrease Exposure toSupport SHSCessation
  • California Tobacco Control Program Statewide Evaluation/Surveillance Statewide Media Campaign 61 Health Department Projects & Community Coalitions 37 Community Non-profit Agency ProjectsStatewide Infrastructure & Training & Technical Assistance Projects Capacity Technical Center Tobacco Building Center California Youth Assistance for Policy & Control for Advocacy Legal Community Evaluation Diverse Network Center Organizing Center Populations Team Lab Cessation Quitline STAKE Youth Clearinghouse Materials & Training Recruitment Development Center
  • Media +Community Involvement = Social Norm Change
  • • To be ahead of the of the wave (public opinion)• To use the energy at the front of the wave to pull public opinion forward
  • • Increases support for local policies• Provides smokers a reason to quit
  •  Positive SHS attitudes predict quitting ◦ Smokers are 70% more likely to have made a recent quit attempt ◦ Smokers are over 2 times more likely to have intentions to quit smoking in the next 6 monthsCalifornia Tobacco Control Program, California Department of Public Health, A Confirmatory Factor Analysis ofa Social Norm Change Paradigm for the California Tobacco Control Program, May 2006.
  • • Motivates smokers to quit; inoculates them against advertising and marketing• Undermines the tobacco industry’s• Holds the industry accountable• Increases non- smoker’s empathy towards smokers
  •  Californians with highly negative attitudes about the tobacco industry: ◦ Among smokers, 67% were more likely to have made a recent quit attempt ◦ Among smokers, 62% are more likely to have intentions to quit in the next six monthsCalifornia Tobacco Control Program, California Department of Public Health, Evaluation of California’s Anti-tobacco Media Campaign,Waves 6, 7 and 8. February 2008.
  • • Demonstrates empathy for smokers • Provides resources and encouragement to quitCall 1-800-NO BUTTS
  •  Are effective at generating motivated smokers to call the Quitline, they do not make an impact on smokers who are unmotivated to quit.
  • • Amplifies the message• Ties the program to the community• Diversifies expertise, influence, & connections• Results in policy change
  •  Eliminates barriers to access ◦ Hours of operation ◦ Language ◦ Transportation ◦ Childcare ◦ No-cost ◦ Privacy ◦ Portal to local assistance & self-help materials
  •  Proven to help people quit Centralization provides cost- efficiencies High volume service provider Quality Quitlines assurance Face-to-face
  •  Evidence-based Tenacious Use research to drive continual change Ability to execute Flexible/Agile
  • Tobacco Industry Electronic Medical Recordsscanning driver’s license
  •  Cost sharing with health insurance Expand services ◦ Chronic disease management ◦ Behavioral health disease management
  •  Scaleis simply something that is so pervasive or large enough that it makes a dent in the problem you are trying to solve
  • “Trapped”: Commercial Image Award of the Year
  •  Develop the “power of pull” Stay close with others in your field Be the first to give when building new relationships