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    TUMBLR presentation, assign 3 TUMBLR presentation, assign 3 Presentation Transcript

    • Social Media in MarketingMaud Muselaers01-10-’11
    • Contents
      • What is Tumblr?
      • Elements and uses
      • Facts
      • When to useit?
      • Average user
      • Marketing
    • What is Tumblr?
      ONE OF THE MOST FAST GROWING SOCIAL NETWORKS- free micro-bloggingwebsite/ platform- Tumblr was created as a way for the average person to easily manage a blog (seanseo, 2009)- Millions of peoplesharing the thingsthey do, find, loveorcreate.- WithTumblryoucanshareanything and customizeeverything- Launched in 2006, in New YorkSlogan :
    • Tumblr Completes The Holy Trinity of Social Media
      As Rozas(2010) says, Tumblr is quickly becoming the third member of the holy trinity of social media, along with Twitter and Facebook. The New York Times’ makes it official with this headline: “Facebookand Twitter’s New Rival.”
    • Elements and uses
      Anythingcanbeeasilysharedvia browser, phone, email, for free! Two important elements: youcan ‘follow’ others and ‘reblog’ theirposts(Rozas, 2010)
      In comparison to Facebook and Twitter, youcancreate the wholelayoutyourself and useyourown domain name.
      - Post texts- Videos- Photos- Music- Links- Slideshows- And more..
    • ‘WhyEveryoneLovesTumblr’ (tumblr.com) :
      And more..
    • Facts
      Fivemonths later, july 2010, the pageviews grewwith50% to1,5 BILLION Sept, 2011 :- over 35,000,000 posts per day! - almost 11,000,000,000 totalposts- 13.4 million unique visitors in the U.S. in July, 2011 — up 218% from July, 2010 (comScore)
      febr, 2010
    • When to useit?
      • For entertainment, forsharingideas, picturesoranything- Individualssharetheirthoughtswitheveryone - Theycanfollowothers, and ‘reblog’ theirposts - Sameidea as Myspace and Facebook, butTumblr is more ascrapbookwithlittle bits of information
      • For education, informationpurposes
      • For marketing purposes- Businessescanpromotetheir brand bycreatingfollowers
    • Average user
      The average Tumblr user creates 14 posts and 3 blogs each month. Half of those posts are photos. The rest are text, links, quotes, music, and videos. (tumblr, 2011)
      • The average user of social media is 37 years old
      • The average ratio of all 19 sites was 47% male, 53% female (Royal Pingdom, 2010. Data for 19 different social network sites has been analyzed) As Tumblr is relatively young, it is not taken into consider yet with other social networks when analyzing data.
    • Use in social media marketing
      ‘Many Internet Marketing professionals consider Tumblr an underrated microblog site, often overshadowed by Twitter or Myspace in terms of popularity.’ (seanseo, 2009) !! However, as figures show a lot has happened from 2009 – 2011, which has made Tumblr nowadays one of the most interesting social networks for marketing purposes.
      • ‘Tumblrprovides an excellent opportunity for Internet Marketing in a simple format.’ (seanseo, 2009)
      • Create brand awareness and can help to improvehowpeoplesee the brand.!! Tumblr is notabouthavingmanyfriends, butaboutmakingconnections and sharing content withpeoplewho are trulyinterested
    • Sources
      Hooge, J. (2010). Tumblr over de 1 miljard pageviews. Retrievedfrom http://www.dutchcowboys.nl/online/19180 Rasmussen, S. (2009). UsingTumblrfor Internet Marketing. Retrievedfrom http://seanseo.com/internet-marketing/using-tumblr-for-internet- marketing/Rosa, de A. (2010). TumblrCompletes The Holy Trinity of Social Media.Retrievedfrom http://www.mediaite.com/online/tumblr-completes- the-holy-trinity-of-social-media/ Tumblr. (2011). http://www.tumblr.com
    • Thankyouforyourattention!