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How to measure the roi of social media in your business whitepaper

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After spending time posting to your facebook wall, tweeting, etc, you're probably wondering how social media impacts on your sales, revenue and cost? Find answers in this whitepaper from Mauco …

After spending time posting to your facebook wall, tweeting, etc, you're probably wondering how social media impacts on your sales, revenue and cost? Find answers in this whitepaper from Mauco Internet Consultants - www.mauconline.net

Published in: Business, Technology

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  • 1. 2012 How to Measure the ROI of Social Media in your Business Whitepaper After spending time posting to your facebook wall, tweeting, etc, youre probably wondering how social media impacts on your sales, revenue and cost? Ademola Abimbola Mauco Internet Consultants 7/20/2012
  • 2. Content 1. Classifying your leads 2. Identifying key metrics that you can measure 3. Identifying key metrics that you cannot measure 4. About Mauco Internet ConsultantsClassifying Your LeadsDo you have a method of identifying and classifying yourleads in your sales funnel? If not, then you need to considersetting up a suitable and affordable CRM solution that canhelp you define, identify and classify your leads in your salesfunnel. Without being able to identify and classify your leadstheres no way you would be able to accurately measure theROI of social media in your business.Identifying key metrics you can measureDo you have a system in place for measuring the number ofvisitors to your website? Can you tell the number of pageseach visitor viewed? Do you know the number offans/followers you have on the various social media channelsyou own? How many subscribers do you have on yourmailing lists? How many subscribers do you have on yourblog? You need to have systems in place that can help youprovide answers to the above questions. When you are ableCopyright 2012. Mauco Internet Consultants. All rights reserved.Website: www.mauconline.net Email: info@mauconline.net Tel: +234 803 306 3984 2
  • 3. to do this, then you are closer to measuring the ROI of socialmedia in your business.Identifying Key Metrics You CannotMeasureIf you dont have any systems in place that can help youmeasure the metrics mentioned in point #2 above, then youought to consider implementing same. At the very least youneed to consider implementing Google Analytics on yourwebsite. Its free and very effective in helping you identify awide range of metrics for your online business. You will alsoneed to think of using other social media monitoring toolslike HootSuite etc that will help you streamline and measureyour ROI in social media.About UsMauco Internet Consultants has been helping smallbusinesses in Lagos Nigeria to grow their business online.Contact us for assistance in creating an effective CRM,implementing website analytics and social media tools thatcan help you measure your ROI of social media in yourbusiness.Copyright 2012. Mauco Internet Consultants. All rights reserved.Website: www.mauconline.net Email: info@mauconline.net Tel: +234 803 306 3984 3
  • 4. Contact:Mauco Internet ConsultantsTel: +234 803 306 3984Email: info@mauconline.netURL: www.mauconline.netFollow us on:Twitter: @mauconlineFacebook: Mauco Internet ConsultantsLinkedIn: Mauco Internet ConsultantsGoogle+: Mauco Internet ConsultantsCopyright 2012. Mauco Internet Consultants. All rights reserved.Website: www.mauconline.net Email: info@mauconline.net Tel: +234 803 306 3984 4

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