How to make the most of your crowdfunding campaign - UDOO case history
How to make the most of your
UDOO case history
Who we are?
Founded in 2010 as a startup of the Interaction Design Lab (IDA) of Siena University, AidiLab is a design
studio that takes care of user interface (UI), user experience (UX) and the development of products,
services, spaces and interactive experiences based on methodologies and concepts interaction, at the
forefront in the italian digital scenario.
UDOO is a new generation of tiny single-board computer developed
by Aidilab and Seco. Founded on Kickstarter thanks to the 4,172
worldwide backers, UDOO will be released on September.
What is it Crowdfunding?
“describes the collective eﬀort of individuals who network
and pool their money, usually via the Internet, to support
eﬀorts initiated by other people or organizations” Wikipedia
“It’s not about hunting whales, it’s about amassing support.”
Pooling of funds from the people who are passionate about
A good idea is not enough!
Get an idea that excites the user as possible
Work with a multidisciplinary team
Deﬁne the project using methodologies such as
Business Model Canvans
Develop the project to a level of advanced
prototype: be at least 60% of the work
Having a benchmark of the best designs available
on Crowdfunding platforms
What are you raising funds to do? Having
a focused and well-deﬁned project with a
clear beginning and end is vital.
Choosing the right crowdfunding platform
Popular platform: Indiegogo and Kickstarter
Local crowdfunding platform
Deﬁne a name and logo
for your idea/product
Making your Video
Developing a impressing video presentation!
The ﬁrst thing you do when visiting a project page is click play.
Tell us who you are.
Tell us the story behind your project.
Where'd you get the idea? What stage is it
at now? How are you feeling about it?
Explain your idea with the application
Come out and ask for people's support,
explaining why you need it and what you'll
do with their money.
Talk about how awesome your rewards are,
using any images you can.
Setting Your Goal
Most of the Crowdfunding platforms
operates on an all-or-nothing funding
model where projects must be fully
funded or no money changes hands.
Setting your project deadline
Funding can last anywhere from one to 60
Rewards are what backers receive in exchange for pledging to a
project. The importance of creative, tangible, and fairly priced
rewards cannot be overstated.
Product Design and Hardware projects can only oﬀer one reward
Make a special oﬀer.
Pay attention at all cost:
- 5% fee, +3-5% credit card fee
Describe your project's timeline
Add the "Risks and Challenges" section
Project FAQs, related to Kickstarter
Be ready to dialogue with your backers
24h a day 7 days a week.
A stretch goal is a funding target set by the project
creator beyond the original Kickstarter goal.
Stretch goals as a term and a practice emerged
from the Kickstarter community as a way for
creators to "stretch" beyond the initial, oﬃcial goal
of the Kickstarter project and raise more money.
Stretch goals can make a project more diﬃcult to