How to make the most of your
Crowdfunding campaign
UDOO case history
Who we are?
Founded in 2010 as a startup of the Interaction Design Lab (IDA) of Siena University, AidiLab is a design
stud...
UDOO is a new generation of tiny single-board computer developed
by Aidilab and Seco. Founded on Kickstarter thanks to the...
What is it Crowdfunding?
“describes the collective effort of individuals who network
and pool their money, usually via the ...
A good idea is not enough!
Get an idea that excites the user as possible
supporter

Work with a multidisciplinary team

De...
Choosing the right crowdfunding platform

Popular platform: Indiegogo and Kickstarter

Topic-Focused Platforms

Local crow...
Name

Define a name and logo
for your idea/product
Logo
Making your Video

Developing a impressing video presentation!

The first thing you do when visiting a project page is clic...
Setting Your Goal

Most of the Crowdfunding platforms
operates on an all-or-nothing funding
model where projects must be f...
Creating Rewards

Rewards are what backers receive in exchange for pledging to a
project. The importance of creative, tang...
Project timeline

Risks

Describe your project's timeline

Add the "Risks and Challenges" section

FAQ

Project FAQs, rela...
Updates

Communication,
communication, communication

Engage community

Be ready to dialogue with your backers
24h a day 7...
Promote the Press Review

Press
Stretch Goal

A stretch goal is a funding target set by the project
creator beyond the original Kickstarter goal. 

Stretc...
Thanks!
!

Maurizio Caporali
aidilab s.r.l

!
info@aidilab.it

http://www.aidilab.com/
How to make the most of your crowdfunding campaign - UDOO case history
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How to make the most of your crowdfunding campaign - UDOO case history

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How to make the most of your crowdfunding campaign the UDOO case history

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How to make the most of your crowdfunding campaign - UDOO case history

  1. 1. How to make the most of your Crowdfunding campaign UDOO case history
  2. 2. Who we are? Founded in 2010 as a startup of the Interaction Design Lab (IDA) of Siena University, AidiLab is a design studio that takes care of user interface (UI), user experience (UX) and the development of products, services, spaces and interactive experiences based on methodologies and concepts interaction, at the forefront in the italian digital scenario. www.aidilab.com
  3. 3. UDOO is a new generation of tiny single-board computer developed by Aidilab and Seco. Founded on Kickstarter thanks to the 4,172 worldwide backers, UDOO will be released on September. www.aidilab.com
  4. 4. What is it Crowdfunding? “describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations” Wikipedia “It’s not about hunting whales, it’s about amassing support.” Kickstarter blog Pooling of funds from the people who are passionate about an idea. www.aidilab.com
  5. 5. A good idea is not enough! Get an idea that excites the user as possible supporter Work with a multidisciplinary team Define the project using methodologies such as Business Model Canvans Develop the project to a level of advanced prototype: be at least 60% of the work Having a benchmark of the best designs available on Crowdfunding platforms What are you raising funds to do? Having a focused and well-defined project with a clear beginning and end is vital. www.aidilab.com
  6. 6. Choosing the right crowdfunding platform Popular platform: Indiegogo and Kickstarter Topic-Focused Platforms Local crowdfunding platform
  7. 7. Name Define a name and logo for your idea/product Logo
  8. 8. Making your Video Developing a impressing video presentation! The first thing you do when visiting a project page is click play. Tell us who you are. Tell us the story behind your project. Where'd you get the idea? What stage is it at now? How are you feeling about it? Explain your idea with the application scenarios Come out and ask for people's support, explaining why you need it and what you'll do with their money. Video Talk about how awesome your rewards are, using any images you can.
  9. 9. Setting Your Goal Most of the Crowdfunding platforms operates on an all-or-nothing funding model where projects must be fully funded or no money changes hands. Funding period Setting your project deadline Funding can last anywhere from one to 60 days Goal
  10. 10. Creating Rewards Rewards are what backers receive in exchange for pledging to a project. The importance of creative, tangible, and fairly priced rewards cannot be overstated. Price Product Design and Hardware projects can only offer one reward per pledge. Price! Reward Make a special offer. 
 Pay attention at all cost:
 - 5% fee, +3-5% credit card fee
 - packaging
 - distribution
 - production
 ...
 Delivery
  11. 11. Project timeline Risks Describe your project's timeline Add the "Risks and Challenges" section FAQ Project FAQs, related to Kickstarter campaign
  12. 12. Updates Communication, communication, communication Engage community Be ready to dialogue with your backers 24h a day 7 days a week. Social
  13. 13. Promote the Press Review Press
  14. 14. Stretch Goal A stretch goal is a funding target set by the project creator beyond the original Kickstarter goal. 
 Stretch goals as a term and a practice emerged from the Kickstarter community as a way for creators to "stretch" beyond the initial, official goal of the Kickstarter project and raise more money. Stretch goals can make a project more difficult to complete! Stretch Goals
  15. 15. Thanks! ! Maurizio Caporali aidilab s.r.l ! info@aidilab.it http://www.aidilab.com/

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