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Coca-Cola - Strategic Brand Analysis
Coca-Cola - Strategic Brand Analysis
Coca-Cola - Strategic Brand Analysis
Coca-Cola - Strategic Brand Analysis
Coca-Cola - Strategic Brand Analysis
Coca-Cola - Strategic Brand Analysis
Coca-Cola - Strategic Brand Analysis
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Coca-Cola - Strategic Brand Analysis

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  1. Strategic Brand Analysis MauricioVeiga
  2. About KO 19.600 servings per second. 125 years in business John Pemberton Inventor 49 consecutive years with increased dividends 3,500+ Beverages Non-Alcoholic and ready-to-drink beverages
  3. Main Branding Elements
  4. Customer Analysis Trends Motivations Unmet Needs Segmentation
  5. Competitors’ Analysis •Brand Image/Identity •Strengths and Strategies •Vulnerabilities
  6. Self-Analysis •Existing Brand Image •Brand Heritage •Strengths and Capabilities •Organization Values

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