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Coca-Cola - Strategic Brand Analysis

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Coca-Cola - Strategic Brand Analysis Presentation Transcript

  • 1. Strategic Brand Analysis Mauricio Veiga
  • 2. About KO 125 years 3,500+ in business Beverages 49with increased years consecutive dividends 19.600 servings per second.John Pemberton Non-Alcoholic and ready-to-drink Inventor beverages
  • 3. Main Branding Elements
  • 4. Customer AnalysisTrendsMotivations Unmet Needs Segmentation
  • 5. Competitors’ Analysis•Brand Image/Identity•Strengths and Strategies•Vulnerabilities
  • 6. Self-Analysis•Existing Brand Image •Brand Heritage •Strengths and Capabilities•Organization Values