The Future of your Desktop - Trends in Enterprise Mash-Up, Collaboration and Social Networking

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The Future of your Desktop - Trends in Enterprise Mash-Up, Collaboration and Social Networking

  1. UP121 The Future of your Desktop - Trends in Enterprise Mash-Up, Collaboration and Social Networking Matthias Zeller, Group Product Manager Adobe Systems
  2. Setting Expectations What we will cover today Business challenges which trigger the need for new business user applications Considerations when planning to implement a new productivity desktop Building blocks of Enterprise Apps 2.0 Adobe Genesis – A new approach for the knowledge worker desktop What we will NOT cover today Implementation of SAP software (SAP Portal, etc.) Developer level discussion of Enterprise 2.0 technologies In-depth discussion of Adobe technology like SAP Interactive Forms by Adobe, Adobe Connect, Adobe Acrobat and Adobe Flex © SAP 2008 / SAP TechEd 08 / UP121 Page 2
  3. Challenges Today Silos of enterprise applications, web applications and documents Finding information in context of the current task Finding experts Engaging users Helping end users help themselves Engage external communities © SAP 2008 / SAP TechEd 08 / UP121 Page 3
  4. Trends Usage of Web 2.0 sites like Facebook, LinkedIn, Twitter and others drives demand for social software in the Enterprise Connected “Generation Y” entering the workforce Adoption of SaaS based applications by business departments without the involvement of IT is increasing Involvement of end-users when selecting new IT investments is increasing Expectations on application usability and experience is increasing © SAP 2008 / SAP TechEd 08 / UP121 Page 4
  5. Generation Y - Survey of 7,705 College Students in the US* 97% own a computer 94% own a cell phone 76% use Instant Messaging and social networking sites. 34% use websites as their primary source of news 28% author a blog and 44% read blogs 97% have downloaded music and other media using peer-to-peer file sharing 75% of college students have a Facebook account * Junco, Reynol; Mastrodicasa, Jeanna (2007-03-29). Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today's Students © SAP 2008 / SAP TechEd 08 / UP121 Page 5
  6. Key Aspects of the Enterprise User Interface* Richness Pervasiveness Continuity Context Personal Portals * See also AMR Research – The Future of the Enterprise User Interface, March 2007 © SAP 2008 / SAP TechEd 08 / UP121 Page 6
  7. Consider When Planning* Successful communities do not form spontaneously after social software tools are installed Most successful public social web sites started with a defined purpose and limited scope Create business use cases and define the minimal needs of the target users What is in it for the user? What is in it for the business? Adoption is the #1 goal * See also Gartner - Seven Key Characteristics of a Good Purpose for Social Software, July 2008 © SAP 2008 / SAP TechEd 08 / UP121 Page 7
  8. Four Building Blocks of Enterprise Apps 2.0 © SAP 2008 / SAP TechEd 08 / UP121 Page 8
  9. Community Collaboration Tools Wiki Blogs Forums Vendors* Jive Socialtext Microsoft IBM * See also Gartner Magic Quadrant for Team Collaboration and Social Software © SAP 2008 / SAP TechEd 08 / UP121 Page 9
  10. Trend: Micro Blogging Twitter / Summize Community Conversation Rapid adoption > 2 Mio. Users Open APIs Developer ecosystem Enterprise Social Media Experiment (ESME) SAP Community Project Enterprise Social Messaging tool based on SAP NetWeaver © SAP 2008 / SAP TechEd 08 / UP121 Page 10
  11. Real-Time Collaboration Example: Adobe Connect Screen Sharing Chat VOIP and Video White Boarding Polls Example: Adobe Buzzword (Acrobat.com) Web-based word processor Collaborative reviews Collaborative editing Available from any computer without install © SAP 2008 / SAP TechEd 08 / UP121 Page 11
  12. Social Networking LinkedIn, Facebook Company Directory Adobe KiTN (Knowledge Transfer Network) © SAP 2008 / SAP TechEd 08 / UP121 Page 12
  13. Rich Internet Apps Advantages of Adobe Flex: Engaging Interactive Consistency Free, open source SDK Developer productivity Other RIA technologies Ajax MS Silverlight © SAP 2008 / SAP TechEd 08 / UP121 Page 13
  14. Rich Internet Apps on the Desktop Adobe AIR runtime lets developers use proven web technologies (Flex, Flash, AJAX) to build rich Internet applications that deploy to the desktop and run across operating systems Benefits: Convenience Performance Persistence Desktop integration Online Offline Examples: SAP Spend Analytics, eBay Desktop, Twhirl © SAP 2008 / SAP TechEd 08 / UP121 Page 14
  15. Mash-up A quot;mashupquot; application is a new application created by composing capabilities from two or more existing systems (or portions thereof)* Initial Mash-ups concepts were consumer focused Major use case: Integration with Google Maps Tools include MS Popfly and Yahoo Pipes Mash-up concepts are reaching the enterprise Empower business users to build mini applications Challenges Data Quality Semantics Existing Interfaces Tools: IBM Mashup Server, Kapow Enterprise Mashup Server, JackBe Presto * Gartner - Key Issues for Enterprise 'Mashup' Practices, Technologies and Products, March 2008 © SAP 2008 / SAP TechEd 08 / UP121 Page 15
  16. Genesis Improves Knowledge Worker Productivity, Quality and Accuracy Phone ERP BA Internet EDMS SFA ECM Multiple, disparate Email MS Office CRM information sources BI Portal *Multiple Silos IM SCM PLM Unite relevant information in a single, Online/Offline Availability shareable workspace available online/offline Adobe-quality Aesthetics Intuitive UI and drag-and-drop simplicity promote information use and sharing Knowledge Worker Value Proposition Persisting Applications No need to re-start work from scratch Rapid, Easy SaaS delivery, easy-to-use templates facilitate Collaboration cross-functional, cross-geo collaboration Genesis Workspaces: Personal, Shareable, Collaborative © SAP 2008 / SAP TechEd 08 / UP121 Page 16
  17. Genesis (Code Name) Product Overview Allows for drag-n-drop creation of Workspaces and offline use Combine desktop files with applications and Web based services Includes the same authentication and security as browser based use Create custom workspaces and publish as templates Search content simply Easily share workspaces with others Real-time collaboration © SAP 2008 / SAP TechEd 08 / UP121 Page 17
  18. Solution Focus Financial Performance Management Sales Deal Room Customer target: Finance and FP&A Customer target: Sales Operations, Sales Engineering, Account Problem statement: “We have the data, Management but it’s ugly and hard to consume and share with others” Problem statement: “Information, the process and people in our multi- Genesis Solution Key Benefit: Single functional sales teams are point to aggregate and share Business disconnected lengthening the sales Intelligence/ERP with relevant Office cycle” documents Genesis Solution Key Benefit: Single ROI: Improved corporate performance point to aggregate and share visibility, faster collaborative management presentations, brochures, ROI decisions calculators, contracts and CRM (sales analytics) ROI: Improved sales cycle (speed and quality Always available online and offline Shared Benefits: Adobe-quality aesthetics for the enterprise Make collaborative decisions rapid and easy Persisting application views © SAP 2008 / SAP TechEd 08 / UP121 Page 18
  19. How Does it Work 1. Launch AIR-based client and create new workspace 19 © SAP 2008 / SAP TechEd 08 / UP121 Page 19
  20. How Does it Work 1. Launch AIR-based client and create new workspace 2. Drag and drop files and documents © SAP 2008 / SAP TechEd 08 / UP121 Page 20
  21. How Does it Work 1. Launch AIR-based client and create new workspace 2. Drag and drop files and documents 3. Access the catalog © SAP 2008 / SAP TechEd 08 / UP121 Page 21
  22. How Does it Work 1. Launch AIR-based client and create new workspace 2. Drag and drop files and documents 3. Access the catalog 4. Drag and drop tiles and templates ® Enterprise Server © SAP 2008 / SAP TechEd 08 / UP121 Page 22
  23. How Does it Work 1. Launch AIR-based client 2. Drag and drop files and documents 3. Access the catalog 4. Drag and drop tiles and templates 5. Collaborate ® © SAP 2008 / SAP TechEd 08 / UP121 Page 23
  24. Demo © SAP 2008 / SAP TechEd 08 / UP121 Page 24
  25. Further Information Public Web: Genesis Blog: blogs.adobe.com/mashup Contacts Matthias Zeller, Genesis Product Manager, mzeller@adobe.com Dan McWeeney, Genesis Architect, mcweeney@adobe.com Useful Analyst Reports • AMR Research – The Future of the Enterprise User Interface, March 2007 • Forrester - Develop Your “Design For People” Game Plan • Gartner - Seven Key Characteristics of a Good Purpose for Social Software, July 2008 • Gartner Magic Quadrant for Team Collaboration and Social Software, June 2008 • Gartner - Q&A: Gartner Clients Share Collaboration Concerns and Lessons Learned, April 2008 Genesis Beta Program Contact Matthias Zeller (mzeller@adobe.com) © SAP 2008 / SAP TechEd 08 / UP121 Page 25
  26. Feedback Please complete your session evaluation. Be courteous — deposit your trash, and do not take the handouts for the following session. Thank You ! © SAP 2008 / SAP TechEd 08 / UP121 Page 26
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