Is the Personal Portal the Future of Your Desktop? ]
Matthias Zeller
Group Product Manager
Adobe Systems
[ ANUP MAHESHWARI
ASUG ASSOCIATE MEMBER
MEMBER SINCE: 2008
[ SHERRYANNE MEYER
ASUG INSTALLATION MEMBER
[ AJAY VONKAREY MEMBER SINCE: 2000
ASUG ASSOCIATE MEMBER
MEMBER SINCE: 1996

[ Learning Points
Understand trends in the \"consumer\" Internet that are driving
enterprise IT requirements
Provide insight into the future of the delivery of enterprise
applications to business users
Explore the important role of mash-ups, social networking, and
collaboration for enterprise applications
Real Experience. Real Advantage. 2

[ Setting Expectations
What we will cover today
Business challenges which trigger the need for new business user applications
Considerations when planning to implement a new productivity desktop
Building blocks of Enterprise Apps 2.0
Genesis – An Adobe Labs project looking at a new approach for the
knowledge worker desktop
What we will NOT cover today
Implementation of SAP software (SAP Portal, etc.)
Developer level discussion of Enterprise 2.0 technologies
In-depth discussion of Adobe technology like SAP Interactive Forms by
Adobe, Adobe Connect, Adobe Acrobat and Adobe Flex
Real Experience. Real Advantage.

[ Challenges Today
Silos of enterprise applications, web applications and documents
Finding information in context of the current task
Finding experts
Engaging users
Helping end users help themselves
Engage external communities
Real Experience. Real Advantage.

[ Trends
Usage of Web 2.0 sites like Facebook, LinkedIn, Twitter and
others drives demand for social software in the Enterprise
Connected “Generation Y” entering the workforce
Adoption of SaaS based applications by business departments
without the involvement of IT is increasing
Involvement of end-users when selecting new IT investments is
increasing
Expectations on application usability and experience is increasing
Real Experience. Real Advantage.

[ Generation Y - Survey of 7,705 college students
in the US*
97% own a computer
94% own a cell phone
76% use Instant Messaging and social networking sites.
34% use websites as their primary source of news
28% author a blog and 44% read blogs
97% have downloaded music and other media using peer-to-peer file sharing
75% of college students have a Facebook account
* Junco, Reynol; Mastrodicasa, Jeanna (2007-03-29). Connecting to the Net.Generation: What
Higher Education Professionals Need to Know About Today's Students
Real Experience. Real Advantage.

[ Key aspects of the Enterprise User Interface*
Richness
Pervasiveness
Continuity
Context
Personal Portals
* See also AMR Research – The Future of the Enterprise User Interface, March 2007
Real Experience. Real Advantage.

[ Consider when planning*
Successful communities do not form spontaneously after social
software tools are installed
Most successful public social web sites started with a defined
purpose and limited scope
Create business use cases and define the minimal needs of the
target users
What is in it for the user?
What is in it for the business?
Adoption is the #1 goal
* See also Gartner - Seven Key Characteristics of a Good Purpose for Social Software, July 2008
Real Experience. Real Advantage.

[ Four Building Blocks of Enterprise Apps 2.0
Collaboration
Rich
Mash-
Internet
Up
Apps
Social
Networking
Real Experience. Real Advantage.

[ Community Collaboration
Tools
Wiki
Blogs
Forums
Vendors*
Jive
Socialtext
Microsoft
IBM
* See also Gartner Magic Quadrant for Team Collaboration and Social Software
Real Experience. Real Advantage.

[ Trend: Micro Blogging
Twitter
Community Conversation
Rapid adoption > 2 Mio. Users
Open APIs
Developer ecosystem
Enterprise Social Media Experiment (ESME)
SAP Community Project
Enterprise Social Messaging tool based on
SAP NetWeaver
Real Experience. Real Advantage.

[ Real-Time Collaboration
Example: Adobe Connect
Screen Sharing
Chat
VOIP and Video
White Boarding
Polls
Example: Adobe Buzzword (Acrobat.com)
Web-based word processor
Collaborative reviews
Collaborative editing
Available from any computer without install
Real Experience. Real Advantage.

[ Social Networking
LinkedIn, Facebook
Company Directory
Adobe KiTN (Knowledge Transfer Network)
Real Experience. Real Advantage.

[ Rich Internet Apps
Advantages of Adobe Flex:
Engaging
Interactive
Consistency
Free, open source SDK
Developer productivity
Other RIA technologies
Ajax
MS Silverlight
Real Experience. Real Advantage.

[ Rich Internet Apps on the Desktop
Adobe AIR runtime lets developers use proven web technologies (Flex, Flash, AJAX) to build rich
Internet applications that deploy to the desktop and run across operating systems
Benefits:
Convenience
Performance
Persistence
Desktop integration
Online Offline
Examples: SAP Spend Analytics, eBay Desktop, TweetDeck
Real Experience. Real Advantage. © SAP
2008 /
SAP
TechEd
08 /

[ Mash-up
A \"mashup\" application is a new application created by composing capabilities from two or
more existing systems (or portions thereof)*
Initial Mash-ups concepts were consumer focused
Major use case: Integration with Google Maps
Tools include MS Popfly and Yahoo Pipes
Mash-up concepts are reaching the enterprise
Empower business users to build mini applications
Challenges
Data Quality
Semantics
Existing Interfaces
Tools:
IBM Mashup Server, Kapow Enterprise Mashup Server, JackBe Presto, Denodo, etc.
* Gartner - Key Issues for Enterprise 'Mashup' Practices, Technologies and Products, March 2008
Real Experience. Real Advantage. © SAP
2008 /
SAP
TechEd
08 /

[Project Genesis: User-Centric Enterprise Workplace
Today’s Desktop
Tomorrow: Genesis
Mashable, Customizable, Shared Persisted Context
Real Experience. Real Advantage. 17

[Genesis Improves Knowledge Worker Productivity, Quality and Accuracy
Phone ERP BA
Internet EDMS SFA
ECM Multiple, disparate
Email MS Office CRM information sources
BI
Portal *Multiple Silos
IM SCM PLM
Unite different applications in a single,
Custom Workspaces workspace with shared context
Adobe-quality Aesthetics Intuitive UI and drag-and-drop simplicity
promote information use and sharing
Knowledge Worker
Value Proposition Persisting Applications No need to re-start work from scratch
Rapid, Easy Cross-functional and cross-geo collaboration
Collaboration
Genesis Workspaces:
Personal, Shareable,
Collaborative
Real Experience. Real Advantage.

[ Target Market and Use Cases
Target Markets
Financial Services
Government
Manufacturing
Life Sciences
Target Use Cases
Customer Care
Financial Advisor
Complex Sales
Grants Management
Customer/Citizen Self Service
Real Experience. Real Advantage.

[ Genesis – Product Objectives
Genesis is an Enterprise RIA Workplace Framework targeted to improve the
user experience of employees, customers, suppliers, and partners in key business
processes.
Drag-and-drop assembly of workspaces enables the aggregation of many
applications developed independently
Provide infrastructure to manage and expose re-usable application content
(tiles/portlets)
Reduce duplicate data entry by enabling communication between the
application tiles
Flexible deployment via Browser or Desktop Client (AIR based)
Integration with existing enterprise software infrastructure (Directories,
Single-Sign-On, System Management, Application Servers)
Real Experience. Real Advantage.

[ Demo
Real Experience. Real Advantage. 21

[ Key Learnings
Trends in Web 2.0 and “Consumer” Internet technologies
influence Enterprise Application projects
Engaging applications are key to effective user adoption
Building blocks for Enterprise Apps 2.0 are Collaboration,
Social Networking, Rich Internet Apps and Mashups
Project Genesis is an Adobe product in development to
provide an user-centric enterprise workplace framework
Real Experience. Real Advantage. 22

[ Further Information
Public Web:
Genesis Blog: blogs.adobe.com/mashup
Genesis on Adobe Labs: www.adobe.com/go/genesis
Contact
Matthias Zeller, Genesis Product Manager, mzeller@adobe.com
Useful Analyst Reports
• AMR Research – The Future of the Enterprise User Interface, March 2007
• Forrester - Develop Your “Design For People” Game Plan
• Gartner - Seven Key Characteristics of a Good Purpose for Social Software, July 2008
• Gartner Magic Quadrant for Team Collaboration and Social Software, June 2008
• Gartner - Q&A: Gartner Clients Share Collaboration Concerns and Lessons Learned, April 2008
Real Experience. Real Advantage.

[
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[ SESSION CODE:
3007
Real Experience. Real Advantage. 24