Bridging the Gap Between IT and Business with Enterprise Mashups

UP113Bridging the Gap Between IT and Business with Enterprise Mashups
Matthias Zeller
Group Product Manager
Adobe Systems
October 14, 2009

Setting Expectations
What you can expect
An overview of Enterprise Mashups
Focus on technology, but also overview of business drivers and use cases
Demos!
What I will not cover
Details about Mashup enabling SAP applications
General Enterprise 2.0 overview
Warning
I have a German accent

Agenda
Enterprise Mashup Definition
Business Drivers and Use Cases for Enterprise Mashups
Mashup Technology Overview
Data centric Mashups
Composite Rich Internet Applications
Outlook

What are Enterprise Mashups*
“Enterprise Mashups are an approach to composite applications that targets very rapid application delivery and modification through the assembly or easy integration of existing computing resources (visualization, logic and data) by developers or end users.” (Gartner)*
A type of composite application
Involve lightweight integration techniques
Employ Web-oriented architecture
Transparent
Leverage the community
* See Gartner Research Paper by Anthony Bradley, David Gootzit “The Five Core Principles of Enterprise Mashups”, June 11, 2009

Financial Analysis Mashup Example

Agenda
Outlook

The growing IT backlog
Central IT
Line-of-Business IT
Business Users

SAP
Infrastructure
Databases
Other central apps
HR, Finance
Sales
Product-line specific BU’s
Power Users
IT savvy User
Regular User
Growing expectations on user experience
Custom or one-off requirements
Need to leverage core IT systems
Change/adopt quickly

Growing IT Backlog
Empower

Additional Drivers to Consider Mashups
Rapid prototyping
Temporary integrations due to mergers & acquisitions
Integration of web based resources (competitive info, public statistics)
Personal dashboards
Location awareness
Situational awareness
* See also Gartner Research Paper by Anthony Bradley “A Framework for Key Integration Patterns and Application Types for Enterprise Mashups”, January 30, 2009

Agenda
Outlook

Enterprise Mashup Components
Tooling
Portal
Standalone
Web App
UI Mashup /
Composite RIA
Catalog / Repository
Data Mashups
Mashup Enablement
SOA
Custom API’s
JDBC
REST / HTTP
SAP Business Suite
Custom Applications
Databases
External Websites and Services

Vendors
Mashup Enablement
Denodo
Kapow
Mashup Platforms
JackBe - Presto
IBM - Mashup Center
Adobe – LiveCycle Mosaic

Agenda
Outlook

Connectivity for Enterprise Mashups
Mashup Native:
Web Oriented Architecture (REST, RSS, Atom, XML over HTTP)
Mashup Enable:
Service Oriented Architecture (SOAP, WSDL, WS-*)
Messaging (JMS)
Databases (JDBC)
Application Adapters (SAP BAPI, Oracle Applications, etc.)
Mainframe
Java APIs
.NET APIs
Web Screen Scraping
Excel

Data Mashup Tooling
Tool for Developers (ideally Eclipse plug-in)
Convert complex API to simple API
Ability to include custom functions (e.g. call APIs) in Mashup logic
ID Mapping
Parse Loops / Handle Conditions
Tool for Business User/Analyst
Visual drag-and-drop
Graphical wiring and rules setting without coding
Merge data from multiple APIs
Visual mapping of data structures
Live preview of results
Simple rules (e.g. calculations)
Filter and Sort Data

Other Data Mashup Features
API / UI Generation
Web Services (SOAP/WSDL)
REST / XML over HTTP
RSS/Atom
Java API
Flex/Flash UI Generator
HTML/AJAX UI Generator
Portlet Generator (WSRP, JSR168/268)
Registry
Categorize and register Mashup APIs
Search Mashup APIs
API ratings

DEMO

Agenda
Outlook

Sample Use Cases
Financial Advisor Workplace:

Rich, simple and customizable workplace
Contextual views unifying over 200 applications
Sample Tiles: Investment portfolio, Google finance, salesforce.com

Case Management:

User environment uniting all case information to speed case resolution
Ex: call center applications, case worker
Sample Tiles: Customer contacts, bug defects, internal knowledge base

Sales Workplace:

Unified customer views aggregating all relevant customer data
Sample Tiles: Customer contacts, order history, RFP Responses, projected pipeline

End-user Experience
Task-centric
Composite view
Role-based
Customizable
Persistent
Collaboration enabled

Composite RIA – Development Characteristics
Client side framework APIs (JavaScript/ActionScript)
Client side context allows context sharing
Client side communication between applications
Central or distributed catalog of mashablecomponents
Created and delivered by IT department
Customized by business users
Integrate with existing SSO, directory and entitlement management solutions

DEMO

Agenda
Summary / Outlook

Summary / Outlook
Summary
Mashups can make the IT organization more responsive to the business and user
Data mashups and composite rich Internet applications are complimentary to build a user centric workplace
Identify a business challenge for demonstrating the value of mashups to justify a first implementation / proof-of-concept
Outlook
Integrated Sharing / Asynchronous Collaboration
Integrated Real-Time Collaboration
Increased Contextual Awareness

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Further Information
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SAP Public Web:
SAP Research: https://www.sdn.sap.com/irj/scn/wiki?path=/display/Research/EMAP
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Related Gartner Analyst Research
The Five Core Principals of Enterprise Mashups, June 11, 2009
Who’s Who in Enterprise ‘Mashup’ Technologies, Sep 7, 2007
Building a Business Case for Enterprise Mashups: A Gartner Framework, June 11, 2009
A Framework for Key Integration Patterns and Application Types for Enterprise Mashups, January 30, 2009
Addressing the Seven Primary Challenges to Enterprise Adoption of Mashups, February 3, 2009
A Process for Successfully Selling Mashups to Enterprise Leaders, February 3, 2009

Thank You!
Matthias Zeller
mzeller@adobe.com
@matzeller

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