Your SlideShare is downloading. ×
0
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Going Mobile: connecting lifestyle brands with consumer lifestyles.

8,273

Published on

Luxury firms are designed to build awareness in a world that has moved beyond impression marketing to engagement marketing. Mobile offers the opportunity for premier brands to enhance their existing …

Luxury firms are designed to build awareness in a world that has moved beyond impression marketing to engagement marketing. Mobile offers the opportunity for premier brands to enhance their existing touch points and define engaging experiences for both committed and aspirational clients.

Published in: Business, Technology
0 Comments
70 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
8,273
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
70
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Matt Marcus Industrial Designer matt @ mattmarcus.net Business Strategist Innovation Educator
  • 2. GOING MOBILE connecting lifestyle brands with consumer lifestyles
  • 3. 1998
  • 4. Product and services follow a typical adoption pattern 1998 adoption curve
  • 5. Product and services follow a typical adoption pattern 2008 adoption curve
  • 6. mobile phones are today lifestlye accessory, embedded into the way we mange our modern lives • 3.3 billion subscribers worldwide (1.4 billion Internet users) • 50% global penetration • 84% US penetration (100% penetration expected by 2013)

×