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Going Mobile: connecting lifestyle brands with consumer lifestyles.

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    Going Mobile: connecting lifestyle brands with consumer lifestyles. - Presentation Transcript

    2. Matt Marcus Industrial Designer matt @ mattmarcus.net Business Strategist Innovation Educator
    3. GOING MOBILE connecting lifestyle brands with consumer lifestyles
    4. 1998
    5. Product and services follow a typical adoption pattern 1998 adoption curve \\
    6. Product and services follow a typical adoption pattern 2008 adoption curve \\
    7. mobile phones are today lifestlye accessory, embedded into the way we mange our modern lives • 3.3 billion subscribers worldwide (1.4 billion Internet users) • 50% global penetration • 84% US penetration (100% penetration expected by 2013)

    + Matt MarcusMatt Marcus, 2 years ago

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    4634 views, 42 favs, 6 embeds more stats

    Luxury firms are designed to build awareness in a w more

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