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Typography
 

Typography

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    Typography Typography Presentation Transcript

    • TYPOGRAPHYThe art and technique of printing withmovable type.The composition of printed material frommovable type.The arrangement and appearance ofprinted matter.early 17th century: from Frenchtypographie or modern Latin typographia
    • LETTERPRESS
    • ANATOMY OF TYPE
    • KERNING PAIRS
    • LEADINGIn typography, leading refers to thedistance between the baselines ofsuccessive lines of type. The termoriginated in the days ofhand-typesetting, when thin strips oflead were inserted into the formes toincrease the vertical distance betweenlines of type.
    • EMem is from M. Originally the unit wasderived from the width of the capital "M"in the given typeface. This unit is the samefor all fonts at a given point size.In CSS, using a relative unit ofmeasurement (such as the emmeasurement), rather than afixed one such as pixels ("px") or points.
    • SERIF/SANS
    • Helvetica is a widelyused sans-seriftypeface developedin 1957 by Swisstypeface designerMax Miedinger withEduard Hoffmann.
    • JOHNSTONJohnston (or Johnston Sans) is a humanist sans-serif typefacedesigned by and named after Edward Johnston. It is well known forits use by Transport for London.Johnstons former student Eric Gill also worked on the developmentof the typeface,[1] which was later to influence his own Gill Sanstypeface, produced 1928–32.
    • NEVILLE BRODY
    • RAYGUN - DAVID CARSONRay Gun explored experimental magazine typographic design. Theresult was a chaotic, abstract style, not always readable, butdistinctive in appearance.
    • PETER SAVILLE
    • ART DECO
    • OLYMPICS
    • CONSTRUCTIVISM Then NowConstructivism was an artistic and architectural philosophy thatoriginated in Russia beginning in 1919, which was a rejection of theidea of autonomous art.
    • TYPE AMBIGRAM
    • POSTERS
    • MOVIE POSTERS
    • MUSIC COVERS
    • COMIC SANS