E4 is a British digital television channel, launched as a pay-TV companion to
Channel 4 on 18 January 2001. The "E" stands for entertainment, and the channel
is mainly aimed at the lucrative 15–35 age group. Programming includes U.S.
imports such as The Cleveland Show, The O.C., Smallville, Veronica Mars,
Everwood, What About Brian?, Desperate Housewives, How I Met Your Mother,
90210, One Tree Hill, Ugly Betty, Scrubs, Rules of Engagement, The Big Bang Theory,
2 Broke Girls, Revenge, and formerly Friends. Other programming includes British
shows such as Misfits, The Ricky Gervais Show, Shameless, Hollyoaks, Skins, The
Inbetweeners, Made in Chelsea, and My Mad Fat Diary. Some U.S. imports, such
as Desperate Housewives and Ugly Betty are screened on E4 up to one week
ahead of their Channel 4 broadcasts. Its most successful broadcast to date was
on 11 October 2010 when an episode of The Inbetweeners pulled in over 3.7
Channel 4's primary purpose is the fulfilment of its public service remit, which is
defined in the 2003 Communications Act.
This states that "the public service remit for Channel 4 is the provision of a broad
range of high quality and diverse programming which, in particular:
(a) demonstrates innovation, experiment and creativity in the form and content
(b) appeals to the tastes and interests of a culturally diverse society;
(c) makes a significant contribution to meeting the need for the licensed public
service channels to include programmes of an educational nature and other
programmes of educative value; and
(d) exhibits a distinctive character."
The remit was updated by the 2010 Digital Economy Act, which, in addition to
the above, requires Channel 4 to participate in a broader range of activities.
The Digital Economy Act 2010 requires Channel 4 to participate in:
the making of a broad range of relevant media content of high quality that,
taken as a whole, appeals to the tastes and interests of a culturally diverse
The E4 remit continues on the following page: http://bit.ly/lvaxdH
E4 appeals mainly to younger people such as young adults from 16+. This is down
to the nature of the programmes such as The Big Bang Theory, How I met your
Mother, Hollyoaks, Skins and so on. The gender of the audience is both men and
women but as the majority of shows follow a comedy genre, it may appeal to
young adult men more. The viewers will typically be on a low or no income at all
due to the young age and could either be single or in a relationship. In terms of
psychographics the audience will be the strugglers as they don’t have any plans
for tomorrow and tend to be young adults who people might see as losers and so
they use the programmes on this channel such as The Big Bang Theory to immerse
themselves in and escape from reality. Also possibly mainstreamers who attend
university as the programmes fit in with their daily university schedule that they are
in and are looking for stability and trust in their lives.
Hollyoaks is a long-running British television teen drama, first broadcast on Channel
4 on 23 October 1995. It was originally devised by Phil Redmond, who had also
devised the Channel 4 soap Brookside. The programme is set in a fictional suburb
of Chester called Hollyoaks, and features a large cast of characters primarily
aged between 16 and 35. Beginning with a cast of just seven major characters in
1995, the serial now has approximately 50 main cast members. Hollyoaks has a
high cast turnover in comparison with other British soaps; as of December 2012, just
thirteen characters have spent 5 years or longer on the show.
This programme matches E4’s target audience of the strugglers as it appeals
mainly to younger adults around the ages of 15-16+, the primary age range of
characters in the programme also reflect this as they are mainly between 16 and
35 and so people of this age will be attracted to it. It is also for people who find
escapism essential as the storylines allows people to fully immerse themselves in
the hectic lives of all of the different characters.
Press release for upcoming storyline:
Misfits is a British science fiction comedy-drama television show, on the network
Channel 4, about a group of young offenders sentenced to work in a community
service programme, where they obtain supernatural powers after a strange
electrical storm. The series started in 2009 and is currently ongoing.
Antonia Thomas, Iwan Rheon, Lauren Socha, Nathan Stewart-Jarrett, and Robert
Sheehan are introduced as Alisha Daniels, Simon Bellamy, Kelly Bailey, Curtis
Donovan, and Nathan Young respectively. Sheehan left after the second series,
replaced in the third by Joseph Gilgun as Rudy Wade. On 19 March 2013,
Channel 4 announced at a press event that they have renewed Misfits for a fifth
and final series containing 8 episodes.
It matches to the audience of E4 which are strugglers of the ages 16+ as they
don’t have any plans for tomorrow and live for today and people may see them
as losers and wasters so Misfits will be relatable to them.
Press release for upcoming series:
ITV (previously ITV1 from 2001 to 2013) is the flagship television channel of ITV plc in
the United Kingdom. Having previously been a collective name for a network of
separate regional television channels, it is now the brand name of the ITV Network
operating in England, Wales, southern Scotland (Dumfries & Galloway, the Scottish
Borders), the Isle of Man, and the Bailiwicks of Jersey and Guernsey. From 2001
until 2013, the channel was known as 'ITV1', because the 'ITV1' brand name was
introduced by Granada and Carlton in August 2001, alongside the regional
identities of their eleven regional companies. ITV1 replaced these regional brands
completely in October 2002, before Granada acquired Carlton in a corporate
takeover and merged to form ITV plc in 2004. The ITV brand, however, should be
distinguished from the UK-wide ITV, of which ITV forms a large proportion.
ITV and its predecessor channels (collectively known simply as ITV from 1955 to
2001, and always treated as a single channel for ratings purposes), have
contended with BBC One for the status of the UK's most watched television
channel since the 1950s. However in line with other terrestrial channels, ITV's
audience share has fallen in the era of multi-channel television. ITV is the biggest
and most popular commercial television channel in the United Kingdom.
ITV plc replaced the ITV1 name on 14 January 2013 in favour of the channel's
former name, 'ITV'.
ITV1 is a mainstream public service channel funded by advertising revenue. It
aims to attract the widest possible audience by offering a range of high quality
programmes that are inclusive in their appeal, particularly at peak viewing
times. Whilst principally targeted at mass audiences, ITV1 also shows
programmes for particular sections of the audience: for example children,
adults under 35, men, and people watching at home during the day. ITV1 has
no specific remit to cater for specific minorities or to be innovative in form or
content, though these qualities will be present in the schedule from time to
time. The Communications Bill published in November 2002 proposes that
ITV1’s statutory remit shall, from enactment during the course of 2003, become
“the provision of a range of high quality and diverse programming”. That is
ITV has sought to offer throughout its nearly fifty years of broadcasting.
Investment in original UK production distinguishes ITV1 from other commercial
channels; it aims to remain the largest investor in original production of any
European broadcaster outside the BBC. This commitment to original
The ITV remit continues on the following page: http://bit.ly/18nNsE8
ITV1’s target audience varies greatly, targeting the majority of potential audience
members as well as current ones depending on the times throughout the day.
During the early morning programmes such as Daybreak and Lorraine are
broadcast, which appeal to almost the entire TV market, especially businessmen
and women who are on higher income who are married and have children who
follow a mainstreamer psychographic as it gives current and accurate news
stories and interviews from all around the world and mainstreamers enjoy their
daily routine and security, trust and stability is vital but also succeeders. During
midday, programmes such as Loose Women and Peter Andre’s 60 min makeover
are broadcast and these would appeal to mainly women of 35+ who maybe are
unemployed / work part time on low incomes as during this time most people
would be working. They might however, be married and prioritise housewife duties
or might be single, possibly with children. Then evening television consists of game
shows and soap operas which would mainly appeal to older generations that are
primarily female who might be retired, these people would fall into the resigned
category but the soaps do appeal to younger to middle aged people as
well, mainly women who can be classed as mainstreamers.
Marchlands is a five-part supernatural drama first shown on ITV in the United Kingdom on
3 February 2011, telling the story of three different families living in the same house at
three different time periods, in 1968, 1987 and 2010. The three families are linked by the
spirit of a young girl who died in mysterious circumstances in 1967. The first episode has
the appearance of a ghost story spanning three different time periods and generations
in a single house in Yorkshire.
This ITV1 drama links to the target audience of ITV1 because the storyline and the setting
of the story links to older people as the story involves a lot of these due to it being set
over 3 different time periods, so people belonging to the resigned group who are
around the ages of 50+ might find the drama interesting. Another target audience it
matches to is the mainstreamers as these are people who are in a daily, stable routine
and will enjoy it as a nice way to finish off their night, they will be married or couples in a
relationship around 35+. It also appeals to explorers as it is a horror mystery and the
discoverers might find the mystery and investigation shown in the drama a fun, new
Press released for the ITV Drama Marshlands:
Downton Abbey is a British period drama television series created by Julian Fellowes and
co-produced by Carnival Films and Masterpiece. It first aired on ITV in the United
Kingdom & Ireland on 26 September 2010 and on PBS in the US on 9 January 2011. Four
series have been made so far. The series which is set in the Yorkshire country estate of
Downton Abbey depicts the lives of the aristocratic Crawley family and their servants in
the post-Edwardian era – with the great events in history having an affect on their lives
and the British social hierarchy such as the RMS Titanic, WWI, Spanish Influenza
pandemic, the Marconi scandal, Interwar period, the formation of the Irish Free State
and the Teapot Dome scandal.
Downton Abbeys primary audience are the resigned. This is because Downton Abbey is
nostalgic and traditional and matches the profile of the resigned and can be associated
with the unchanging values the resigned group have and these people will be of both
gender of ages 50+ who are maybe on or used to be on a high income. A secondary
audience for Downton Abbey can be the aspirers as both the characters of Downton
Abbey and aspirers value their image and appearance and both find need for status is
vital as the Downton characters especially do.
Press release for the planned new series of the ITV Drama Downton Abbey:
BBC One is the flagship television channel of the BBC (British Broadcasting
Corporation) in the United Kingdom, Isle of Man and Channel Islands. It was
launched on 2 November 1936 as the BBC Television Service, and was the world's
first regular television service with a high level of image resolution. It used the
Marconi-EMI all-electronic television service and, for the first three months, the
Baird 240-line intermediate film system. Germany introduced television with a
medium level of image resolution (180 lines) in 1935, initially based on intermediate
film, but fully electronic by 1936. It was renamed '''BBC TV''' in 1960, using this name
until the launch of sister channel BBC Two/BBC2 in 1964, whereupon the BBC TV
channel became known as 'BBC1, with the current spelling adopted in 1997.
You can rely on the BBC to reflect the many communities that exist in the UK. These communities
may be based on geography, on faith, on language, or on a shared interest such as sport. You can
expect the BBC to stimulate debate within and between the communities of the UK, and to
encourage people to get involved with their local communities.
What the BBC will do to achieve this Purpose
Represent the different nations, regions and communities to the rest of the UK.
Across the range of its network output, the BBC should portray and celebrate the range of cultures
and communities across the UK at national, regional and local level.
Cater for the different nations, regions and communities of the UK.
The BBC should provide a range of output, including original content, designed to meet the needs of
the nations, regions and communities of the UK.
Bring people together for shared experiences.
The BBC should broadcast individual programmes that bring together a very wide range of people –
for example, great state occasions, important national sports events and high-quality entertainment.
Encourage interest in, and conversation about local communities.
The BBC should provide engaging output that gives an accurate picture of the many communities
that make up the UK and that informs understanding and stimulates discussion about their concerns.
The BBC should provide forums in which these communities can debate among themselves and with
other UK communities.
Reflect the different religious and other beliefs in the UK.
The BBC should give people opportunities to understand the beliefs of others, and to examine their
own beliefs critically.
Provide output in minority languages.
In its output, the BBC should support the UK’s indigenous languages where appropriate. It may also
provide output in other languages used by licence fee payers in appropriate contexts.
The BBC 1 remit continues on the following page: http://bbc.in/n5NA5h
BBC 1 has a very wide target audience. Similarly to ITV, the audience BBC 1 aims
itself at changes throughout the day. In the morning, programmes such as
Breakfast are broadcast. These type of news programmes can appeal to
anybody but they mainly appeal to working adults who are on an average or
high wage who are around the age of 25 and over who could maybe be married
or have kids in the house and want to keep up to date with the latest news. These
people could fall into the mainstreamer category but it anybody from any
category would find the morning programmes appealing. The afternoon
schedules consist of programmes such as Escape to the Country and Bargain
Hunt, appealing to more of an older audience from the ages of 40 – 50 and
older, who are unemployed possibly and may be single or looking after the
children within the household. The resigned group would find these programmes
appealing as they are traditional, nostalgic and the resigned will find the contents
of the programmes familiar; this continues with later programmes such as Antiques
Road Trip and Pointless. In the evening BBC 1s target audience widens again with
soap operas (Eastenders) and entertainment programmes (A Question of Sport)
being broadcast. The target audience for this time can be anybody of any
gender, mainly between the ages of 16-70 who may be part of a family unit.
Holby City is a British medical drama television series that airs weekly on BBC One.
The series was created by Tony McHale and Mal Young as a Spin-off from the
established BBC medical drama Casualty, and premiered on 12 January 1999. The show
follows the lives of medical and ancillary staff at the fictional Holby City Hospital, the
same hospital as ''Casualty'', in the fictional city of Holby, and sometimes features the
occasional crossover of characters and plots with Casualty. The show's first executive
producers were Mal and Johnathan Young, who were succeeded by Kathleen
Hutchison from 2003 to 2004, Richard Stokes (producer) from 2004 to 2006, McHale from
2006 to 2010, Belinda Campbell from 2010 to 2011, Johnathan Young from 2011 to 2013,
and Oliver Kent from 2013. The series won a British Academy Television Awards (BAFTA) in
2008 for Best Continuing Drama, and consistently draws over 5 million viewers per week
on BBC One.
The audience of Holby City might be adults around the ages of 25+ who might work in
the healthcare profession, the gender of the audience can be both male and female
and might be married with children (especially if they are over 30). Holby City might
appeal to the succeeders as they seek reward and prestige, confident and goal
orientated, as are the doctors and nurses in this TV drama.
Holby City Storyline Press Release: http://bit.ly/1bvkbvN
Doctors is a British Television Drama Soap Opera, first broadcast in the United
Kingdom on BBC One on 27 March 2000. Set in the fictional English Midlands town
of Letherbridge, defined as being close to the city of Birmingham, the soap follows
the staff and their families of a doctor's office/doctor's surgery. Doctors is
produced by BBC Birmingham and is screened on BBC One, with the first episode
broadcast on 27 March 2000. It was created by Chris Murray, with Mal Young
developing it and Carson Black the original producer. The show has been shown
at lunchtime since its inception, originally at 12.30pm as a lead-in to the BBC's
''One O'Clock News''. After it was temporarily moved to allow for extended news
coverage of the September 11th 2001 attacks.
The Audience of Doctors is mainly females who are unemployed or retired due to
time the show is aired (midday during the week), these people would be around
30-70 years of age. It would also appeal to men as well but as a secondary
audience as the main audience would be women.
Press Release/Spoilers for Doctors: http://www.digitalspy.co.uk/soaps/s16/doctors/
BBC Three is a television channel from the BBC broadcasting via digital cable,
Freeview (UK)/terrestrial, IPTV and Satellite television/satellite platforms. The
channel has the purpose of providing innovative content to younger audiences,
focusing on new talent and new technologies. The channel is on-air from 19:00 to
around 05:00 each night, in order to share terrestrial television Bandwidth (signal
processing) with CBBC (TV channel). Unlike its commercial rivals, 90% of BBC
Three's output is from the United Kingdom and other European Union countries.
80% is original, covering all genres, from current affairs, to drama, to comedy to
animation. BBC Three has a unique 60 Seconds format for its news bulletins. This
was adopted so that operation of the channel could be completely automated,
without the complication of dealing with variable length live news broadcasts. The
current controller of the station is Zai Bennett and the Head of Scheduling is Dan
The remit of BBC Three is to bring younger audiences to high quality public service
broadcasting through a mixed-genre schedule of innovative UK content featuring
new UK talent. The channel should use the full range of digital platforms to deliver
its content and to build an interactive relationship with its audience. The channel’s
target audience is 16-34 year olds.
BBC three broadcasts evening and nighttime entertainment shows that are made
to appeal to an audience of 16-34 year olds. The majority of viewers are likely to
be male young adults but a lot of females of the same age range will also watch
the channel. The primary audience are likely to be single and
unemployed/students or work on low income due to the content within
programmes such as Family Guy and Bad Education. They are unlikely to have
any children, they might be the children within the household. In terms of
psychographics I can imagine a large majority of viewers belonging to the
strugglers category, this is because they live for today and don’t have plans for
tomorrow, others may see them as loser and they seek escapism, young adults will
have these qualities and they are reflected in the content BBC three broadcasts
and will offer them escapism through the shows. Aspirers might also be attracted
to the channel as there are a lot of fashion and reality TV programmes broadcast
such as Snog, Marry, Avoid and aspirers will gain inspiration from these types of
Doctor Who is a British Science-Fiction TV programme produced by the BBC. It
depicts the adventures of a Time Lord – a time-travelling humanoid alien known as
the Doctor. He explores the universe in his TARDIS which appears as a blue British
police box. The programme has received recognition as one of Britain’s most
success and finest television programmes, winning the 2006 British Academy
Television Award for Best Drama Series and 5 consecutive awards at the NTA’s. In
2011, Matt Smith became the first Doctor to be nominated for a BAFTA award for
Best Actor. In 2013, the Peabody Awards honoured Doctor Who with an
Institutional Peabody for evolving with technology and the times like nothing else
in the know television universe. Doctor Who is also listed in the Guinness World
Records as the longest running science fiction television show in the world and the
most successful science fiction show of all time.
Doctor Who has a wide audience as it as been running for 50 years and so many
fans who grew up watching it as children still do today. This means Doctor Who
has an audience of both male and female, of all ages from as young as 6 to 46
who are either married, single, in a relationship are on high income or are
unemployed. Doctor Who matches to pretty much all different psychographic
groups as well.
Press Release for 50th Anniversary: http://bbc.in/1cDSjFq