Practical neuroscience
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Practical neuroscience

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Applying advances in neuroscience to management and self management.

Applying advances in neuroscience to management and self management.

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Practical neuroscience Practical neuroscience Presentation Transcript

  • Practical NeuroscienceBrain Science Is Making WavesBy: Matthew Waymire CPAmatthewwaymire@hotmail.com
  • Understanding the Brain -Takeaways• Useful neuroscientific advances are being made rapidly• Will affect your life in known and unknown ways ▫ Economics ▫ Politics ▫ Management ▫ Creativity ▫ Marketing
  • Further Takeaways• The revolution in neuroscience is here and is being fueled by new techniques such as the fMRI• The competition between the limbic system and the neocortex is a key to understanding how we act• Social pain = physical pain• The amount of quality computational time is limited
  • Behavioral Economics
  • David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
  • David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
  • David Laibson Harvard
  • David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
  • David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
  • David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
  • David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
  • David Laibson Harvardhttp://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/Home.aspx
  • Robert Sapolsky• http://www.youtube.com/watch?v=YWZAL64E0DI&• http://www.youtube.com/watch? v=NNnIGh9g6fA&feature=related
  • The Brain is multi modal
  • The Pre-frontal Cortex• Seat of the Executive function• Where working memory resides ▫ differentiate among conflicting thoughts ▫ determine good and bad, ▫ better and best, ▫ same and different, ▫ future consequences of current activities,
  • Prefrontal Cortex ▫ working toward a defined goal, ▫ prediction of outcomes, ▫ expectation based on actions ▫ Social control• Understand• Imagine• Plan• Discern Intentionality• Greatest difference between humans and apes
  • Neuroscience of emotions -Dr.Phillippe Goldin http://www.youtube.com/watch?v=tShDYA3NFVs• Intro to Limbic System 9:30-10:26• How to measure brains 10:30 – 11.45
  • Your Brain at Work -Dr. David Rockhttp://www.youtube.com/watch?v=XeJSXfXep4M&feature=g-hist • Four surprising results :52 • Rational overrated 1:19 - 2:53 • Attention is Limited 6:40 – 7:00 • Where insight comes from 7:38 – 8:40 • Weak associations – 12:30 13:30 • Brain is skittish – 19:00 – 21:48 • Mindfullness 49:40 – 55:oo
  • The Brain is skittish
  • SCARF - http://www.your-brain-at-work.com/files/NLJ_SCARFUS.pdf • + complement, acknowledge• Status • - give advise, instruct• Certainty • + inform• Autonomy • + give choices• Relationship • + acknowledge include• Fairness • +share sacrifice, • - treat some people special
  • Mindfulness - http://www.psychologytoday.com/blog/your-brain-work/200910/the-neuroscience-mindfulness • Rename • Reappraise • Be in the now