Crisis Communications
Management
Taking Advantage of the Calm Before the Storm

Matt Tidwell, APR
Nonprofit Connect – Dial...
What Have I Learned?
  Crisis

communications planning is not a
“nice to do” … it is a “have to do”
  It’s our job in PR...
What is Crisis Communications
Management?
  The

practice of communicating during an
organizational crisis with certain g...
A key difference
“Crisis communications”
vs.
“Crisis management”
Crisis Typology
Internal

External

Issue that rises to crisis status and
originates from within the organization

Issue t...
A Crisis Strikes, and You Are
Prepared
  Your

plan will be“turn-key”
  You will know...
◦  what to do
◦  who will do wh...
Getting Started
  Define

your crisis scope:

◦  Identify the types of crises your organization
will face
◦  Determine th...
Who’s involved in planning?
Comprehensive and cross-functional
◦  PR/Corporate Communications
◦  Facilities
◦  Legal
◦  Se...
Set Goals, Deadlines, Milestones
  Define

accountabilities on the team
  Set milestones and goals for plan
completion
...
The four-phase approach as a
template for a crisis
communications plan
Phase I
Issue identification, Phase II
reporting & ongoing Crisis communications response strategic planning
training

Pha...
Case Study
USAirways Flight 1549
Watch for:
◦  Coordinated and integrated response
◦  Changing nature of how the news “flo...
Thank you!
Matt Tidwell
Email: mtidwell@saint-lukes.org
Phone: 816-932-4894
Twitter: @matt_tidwell
Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas City
Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas City
Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas City
Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas City
Upcoming SlideShare
Loading in …5
×

Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas City

589 views
456 views

Published on

This was a presentation on crisis communications I made to Nonprofit Connect, an organization of major nonprofits in Kansas City as a request to be part of their expert's breakfast series. Visit Nonprofit Connect at http://www.npconnect.org/

Published in: Business, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
589
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
34
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas City

  1. 1. Crisis Communications Management Taking Advantage of the Calm Before the Storm Matt Tidwell, APR Nonprofit Connect – Dialogue Series July 10, 2012
  2. 2. What Have I Learned?   Crisis communications planning is not a “nice to do” … it is a “have to do”   It’s our job in PR/Communications to push this agenda so that we can classify ourselves as a “crisis prepared” entity
  3. 3. What is Crisis Communications Management?   The practice of communicating during an organizational crisis with certain goals – chiefly to preserve reputation   A management function, as well as communications   Pre-planned   Integrated and comprehensive
  4. 4. A key difference “Crisis communications” vs. “Crisis management”
  5. 5. Crisis Typology Internal External Issue that rises to crisis status and originates from within the organization Issue that rises to crisis status and originates from outside the organization Financial misconduct or misappropriation Employee misconduct Medical error or deliberate malpractice Internal deliberate IT Security breach Workforce unrest or work stoppage Fire Tornado, flood or other severe weather Violent perpetrator (gunman, hostage) Massive IT infrastructure failure Chemical/biological agent spill exposure Supply shortage Facility failure (e.g. elevators, food service) Regulatory sanctions Chemical/biological terrorism External investigation by govt./reg. agency Out-of-town workforce accident/fatality Massive utility failure (electric, gas, etc.) Epidemic/pandemic Mass casualty incident Radiologic/chemical exposure
  6. 6. A Crisis Strikes, and You Are Prepared   Your plan will be“turn-key”   You will know... ◦  what to do ◦  who will do what ◦  when you will do it
  7. 7. Getting Started   Define your crisis scope: ◦  Identify the types of crises your organization will face ◦  Determine the range of potential responses required to defuse a crisis and preserve reputation ◦  Obtain leadership buy-in to sign off on the value of crisis communications planning
  8. 8. Who’s involved in planning? Comprehensive and cross-functional ◦  PR/Corporate Communications ◦  Facilities ◦  Legal ◦  Security ◦  HR ◦  Information Technology
  9. 9. Set Goals, Deadlines, Milestones   Define accountabilities on the team   Set milestones and goals for plan completion   Establish the “post-plan” timeline to keep the plan a living document
  10. 10. The four-phase approach as a template for a crisis communications plan
  11. 11. Phase I Issue identification, Phase II reporting & ongoing Crisis communications response strategic planning training Phase III Response and tactical execution Phase IV Evaluate
  12. 12. Case Study USAirways Flight 1549 Watch for: ◦  Coordinated and integrated response ◦  Changing nature of how the news “flows” ◦  Not just preserving reputation—but enhancing it
  13. 13. Thank you! Matt Tidwell Email: mtidwell@saint-lukes.org Phone: 816-932-4894 Twitter: @matt_tidwell

×