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NMHC and NAA Presentation by SevenTwenty Strategies
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NMHC and NAA Presentation by SevenTwenty Strategies

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  • 1. National Multi Housing Council & National Apartment Association
  • 2. NMHC & NAA   Agenda SevenTwenty — Your strategic partner Phase I Recommendations — 2014 – 2015 Phase II Recommendations — 2016 & beyond Your Leadership Team Case Studies — Showcasing our strategies in action Questions / Discussion
  • 3. NMHC & NAA  
  • 4. NMHC & NAA  
  • 5. NMHC & NAA   We are an award-winning public relations firm specializing in integrated advocacy and marketing campaigns 27 of the Fortune 500
  • 6. NMHC & NAA   What We’re Known For AWARD-WINNING CREATIVE   Engaging web design Compelling video Mobile, social & print ONLINE & OFFLINE DIALOGUE Research-based methodology Ability to engage multiple audiences Leverage multiple mediums INTEGRATED CAMPAIGN SOLUTIONS Comprehensive, in-house offerings Deep digital roots Scalable, easy-to-use technologies
  • 7. NMHC & NAA   Why SevenTwenty? 14 YEARS   WEB, DESIGN & VIDEO   Developing strategic online solutions for leading brands MAKING DATA COMPELLING   Award-winning, in-house ESTABLISHED RELATIONSHIP NMHC & NAA   INTEGRATED ENGAGEMENT PROGRAMS   Develop & manage   that resonates with stakeholders  
  • 8. NMHC & NAA   Strategic Approach to Design Outline exact navigation links & visual overview of website components, hierarchy & relationships   NEEDS ASSESSMENT   STRATEGY & PLANNING   NAVIGATION & WIREFRAMING   INFORMATION DESIGN STAGE   FULL DESIGN STAGE   Provide strategic insight, recommendations, timeline   Work with NMHC & NAA to develop comprehensive understanding of campaign goals and objectives   Design a series of mockups demonstrating placement, interactivity, flow between pages   Provide final branded visuals in comps for client review  
  • 9. NMHC & NAA   From Design to Development Features of our CMS Encompass 720 Where everything lives.   People   Message   All tools work seamlessly together to share data.   Forms   News   Branded e-mail communications Collect, store & track their activity Review & publish relevant RSS news feeds Survey users for info to shape your strategy One place to manage your website—from the front and the back.  
  • 10. NMHC & NAA   From Design to Development Features of our CMS Streamlined Control Panel
  • 11. NMHC & NAA   From Design to Development Features of our CMS Easy-to-publish Content Editors
  • 12. NMHC & NAA   Phase One 2014-2015 Telling the Apartments Story Bring video front & center Statistics show that people watch and are likely to share web video. We bring it front and center to more quickly and easily tell the apartments story.
  • 13. NMHC & NAA   Phase One 2014-2015 Telling the Apartments Story Get data proper attention & add depth to the story Turn featurette into sharable nuggets. These are easily shared across social media, in e-mail, etc.
  • 14. NMHC & NAA   Phase One 2014-2015 Telling the Apartments Story Highlight district data & encourage sharing The district data pages and PDF downloads will still be available on their subpage. For more exposure, they will be featured on the homepage through info tiles and on social media by adding easy share buttons.
  • 15. NMHC & NAA   Add compelling photo & video content Tell real stories with real faces Create an amazing online experience using forward-thinking features Expand map to include national, state, district & market level with more data points Phase Two 2016 & BEYOND The Story Comes to Life
  • 16. NMHC & NAA   We add depth to the existing apartments narrative. We Live Here Renters talking about why they love being renters. We Spend Here Show neighborhood economic impact. Phase Two 2016 & BEYOND The Story Comes to Life
  • 17. NMHC & NAA   We add depth to the existing apartments narrative. We Work Here The faces who keep apartment buildings running smoothly. We Build Here Highlight unique ways the apartment demand is being met through construction. Phase Two 2016 & BEYOND The Story Comes to Life
  • 18. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 ch We Live Here  
  • 19. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 ch We Spend Here  
  • 20. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 ch We Work Here  
  • 21. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 ch We Build Here  
  • 22. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 ch We Vote Here  
  • 23. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 CANDIDATE VISITS TO APARTMENT COMMUNITIES DOWNLOADABLE GUIDES EARNED MEDIA WITH CANDIDATES AND RENTERS IN TARGET MARKETS RENTER CIVIC ENGAGEMENT ACTIVITIES We Vote Here   EARNED MEDIA WITH CANDIDATES AND RENTERS IN TARGET MARKETS
  • 24. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 & Beyond We Act Here  
  • 25. NMHC & NAA   Your Leadership Team
  • 26. NMHC & NAA   Case Study We Work For Health Pharmaceutical Research and Manufacturers of America (PhRMA)
  • 27. NMHC & NAA   Case Study Target
  • 28. NMHC & NAA   Case Study National Council of Textiles Organizations (NCTO)
  • 29. NMHC & NAA   Case Study American Osteopathic Association (AOA)
  • 30. NMHC & NAA   Pricing Summary Phase One Website Design & Development Estimated at $32,200 CMS Website Hosting & Maintenance $7,800 annually Ongoing Support & Content Updates Starting at $1,125 monthly Phase Two Recommended Monthly Service Retainer

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