National Multi Housing Council &
National Apartment Association
NMHC & NAA	
  
Agenda
SevenTwenty — Your strategic partner
Phase I Recommendations — 2014 – 2015
Phase II Recommendations ...
NMHC & NAA	
  
NMHC & NAA	
  
NMHC & NAA	
  
We are an award-winning public relations firm
specializing in integrated advocacy and
marketing campaigns
2...
NMHC & NAA	
  
What We’re
Known For
AWARD-WINNING
CREATIVE
	
  
Engaging web design
Compelling video
Mobile, social & prin...
NMHC & NAA	
  
Why SevenTwenty?
14 YEARS	
  
WEB, DESIGN
& VIDEO	
  
Developing strategic
online
solutions for
leading bra...
NMHC & NAA	
  
Strategic Approach to Design
Outline exact navigation links &
visual overview of website
components, hierar...
NMHC & NAA	
  
From Design to Development
Features of our CMS
Encompass 720
Where everything lives.	
  
People	
  
Message...
NMHC & NAA	
  
From Design to Development
Features of our CMS
Streamlined Control Panel
NMHC & NAA	
  
From Design to Development
Features of our CMS
Easy-to-publish Content Editors
NMHC & NAA	
  
Phase One 2014-2015
Telling the Apartments Story
Bring video front & center
Statistics show that people wat...
NMHC & NAA	
  
Phase One 2014-2015
Telling the Apartments Story
Get data proper attention &
add depth to
the story
Turn fe...
NMHC & NAA	
  
Phase One 2014-2015
Telling the Apartments Story
Highlight district data &
encourage sharing
The district d...
NMHC & NAA	
  
Add compelling photo &
video content
Tell real stories with real faces
Create an amazing online experience
...
NMHC & NAA	
  
We add depth to the existing apartments
narrative.
We Live Here
Renters talking about why they love
being r...
NMHC & NAA	
  
We add depth to the existing apartments
narrative.
We Work Here
The faces who keep apartment buildings
runn...
NMHC & NAA	
  
Phase Two 2016 & BEYOND
Election 2016
ch
We
Live
Here
	
  
NMHC & NAA	
  
Phase Two 2016 & BEYOND
Election 2016
ch
We
Spend
Here
	
  
NMHC & NAA	
  
Phase Two 2016 & BEYOND
Election 2016
ch
We
Work
Here
	
  
NMHC & NAA	
  
Phase Two 2016 & BEYOND
Election 2016
ch
We
Build
Here
	
  
NMHC & NAA	
  
Phase Two 2016 & BEYOND
Election 2016
ch
We
Vote
Here
	
  
NMHC & NAA	
  
Phase Two 2016 & BEYOND
Election 2016
CANDIDATE VISITS
TO APARTMENT
COMMUNITIES
DOWNLOADABLE
GUIDES
EARNED ...
NMHC & NAA	
  
Phase Two 2016 & BEYOND
Election 2016 & Beyond
We Act Here
	
  
NMHC & NAA	
  
Your Leadership
Team
NMHC & NAA	
  
Case Study
We Work For Health
Pharmaceutical Research and Manufacturers of America (PhRMA)
NMHC & NAA	
  
Case Study
Target
NMHC & NAA	
  
Case Study
National Council of
Textiles Organizations (NCTO)
NMHC & NAA	
  
Case Study
American Osteopathic Association (AOA)
NMHC & NAA	
  
Pricing Summary
Phase One
Website Design & Development
Estimated at $32,200
CMS Website Hosting & Maintenan...
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NMHC and NAA Presentation by SevenTwenty Strategies

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NMHC and NAA Presentation by SevenTwenty Strategies

  1. 1. National Multi Housing Council & National Apartment Association
  2. 2. NMHC & NAA   Agenda SevenTwenty — Your strategic partner Phase I Recommendations — 2014 – 2015 Phase II Recommendations — 2016 & beyond Your Leadership Team Case Studies — Showcasing our strategies in action Questions / Discussion
  3. 3. NMHC & NAA  
  4. 4. NMHC & NAA  
  5. 5. NMHC & NAA   We are an award-winning public relations firm specializing in integrated advocacy and marketing campaigns 27 of the Fortune 500
  6. 6. NMHC & NAA   What We’re Known For AWARD-WINNING CREATIVE   Engaging web design Compelling video Mobile, social & print ONLINE & OFFLINE DIALOGUE Research-based methodology Ability to engage multiple audiences Leverage multiple mediums INTEGRATED CAMPAIGN SOLUTIONS Comprehensive, in-house offerings Deep digital roots Scalable, easy-to-use technologies
  7. 7. NMHC & NAA   Why SevenTwenty? 14 YEARS   WEB, DESIGN & VIDEO   Developing strategic online solutions for leading brands MAKING DATA COMPELLING   Award-winning, in-house ESTABLISHED RELATIONSHIP NMHC & NAA   INTEGRATED ENGAGEMENT PROGRAMS   Develop & manage   that resonates with stakeholders  
  8. 8. NMHC & NAA   Strategic Approach to Design Outline exact navigation links & visual overview of website components, hierarchy & relationships   NEEDS ASSESSMENT   STRATEGY & PLANNING   NAVIGATION & WIREFRAMING   INFORMATION DESIGN STAGE   FULL DESIGN STAGE   Provide strategic insight, recommendations, timeline   Work with NMHC & NAA to develop comprehensive understanding of campaign goals and objectives   Design a series of mockups demonstrating placement, interactivity, flow between pages   Provide final branded visuals in comps for client review  
  9. 9. NMHC & NAA   From Design to Development Features of our CMS Encompass 720 Where everything lives.   People   Message   All tools work seamlessly together to share data.   Forms   News   Branded e-mail communications Collect, store & track their activity Review & publish relevant RSS news feeds Survey users for info to shape your strategy One place to manage your website—from the front and the back.  
  10. 10. NMHC & NAA   From Design to Development Features of our CMS Streamlined Control Panel
  11. 11. NMHC & NAA   From Design to Development Features of our CMS Easy-to-publish Content Editors
  12. 12. NMHC & NAA   Phase One 2014-2015 Telling the Apartments Story Bring video front & center Statistics show that people watch and are likely to share web video. We bring it front and center to more quickly and easily tell the apartments story.
  13. 13. NMHC & NAA   Phase One 2014-2015 Telling the Apartments Story Get data proper attention & add depth to the story Turn featurette into sharable nuggets. These are easily shared across social media, in e-mail, etc.
  14. 14. NMHC & NAA   Phase One 2014-2015 Telling the Apartments Story Highlight district data & encourage sharing The district data pages and PDF downloads will still be available on their subpage. For more exposure, they will be featured on the homepage through info tiles and on social media by adding easy share buttons.
  15. 15. NMHC & NAA   Add compelling photo & video content Tell real stories with real faces Create an amazing online experience using forward-thinking features Expand map to include national, state, district & market level with more data points Phase Two 2016 & BEYOND The Story Comes to Life
  16. 16. NMHC & NAA   We add depth to the existing apartments narrative. We Live Here Renters talking about why they love being renters. We Spend Here Show neighborhood economic impact. Phase Two 2016 & BEYOND The Story Comes to Life
  17. 17. NMHC & NAA   We add depth to the existing apartments narrative. We Work Here The faces who keep apartment buildings running smoothly. We Build Here Highlight unique ways the apartment demand is being met through construction. Phase Two 2016 & BEYOND The Story Comes to Life
  18. 18. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 ch We Live Here  
  19. 19. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 ch We Spend Here  
  20. 20. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 ch We Work Here  
  21. 21. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 ch We Build Here  
  22. 22. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 ch We Vote Here  
  23. 23. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 CANDIDATE VISITS TO APARTMENT COMMUNITIES DOWNLOADABLE GUIDES EARNED MEDIA WITH CANDIDATES AND RENTERS IN TARGET MARKETS RENTER CIVIC ENGAGEMENT ACTIVITIES We Vote Here   EARNED MEDIA WITH CANDIDATES AND RENTERS IN TARGET MARKETS
  24. 24. NMHC & NAA   Phase Two 2016 & BEYOND Election 2016 & Beyond We Act Here  
  25. 25. NMHC & NAA   Your Leadership Team
  26. 26. NMHC & NAA   Case Study We Work For Health Pharmaceutical Research and Manufacturers of America (PhRMA)
  27. 27. NMHC & NAA   Case Study Target
  28. 28. NMHC & NAA   Case Study National Council of Textiles Organizations (NCTO)
  29. 29. NMHC & NAA   Case Study American Osteopathic Association (AOA)
  30. 30. NMHC & NAA   Pricing Summary Phase One Website Design & Development Estimated at $32,200 CMS Website Hosting & Maintenance $7,800 annually Ongoing Support & Content Updates Starting at $1,125 monthly Phase Two Recommended Monthly Service Retainer

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