The Emerging Market for Pocketmedia Storytelling in the Developing World

The Emerging Market for Pocketmedia Storytelling in the Developing World Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA By Matthew Stringer – Graduate Student New Media Producer & Social Media Strategist 5 December 2009

Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Gaza Mom

Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA

Mobile and handheld devices that fit in your pocket
Capture audio, video, images
Storytelling using pocketmedia content to communicate message
Content is social, shared on-line
Inexpensive compared to prior methods
What is pocketmedia?

Mobile phones flooding the earth
More devices with pocketmedia functionality
Developing nations' “first screen” is mobile device
Desire to capture and share news
Opportunity to position pocketmedia devices as means of entering global information economy
Emerging markets for pocketmedia

Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Nations and Examples

Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Guinea Rapes – October 2009

Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Pocketmedia + Social Media = Improved HDI

Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Not everything is conflict, strife, and unrest...

Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Thank you!

Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Image Credits: Gaza Mom http://a3.twimg.com/profile_images/285913955/Laila_cropped.jpg iPhone http://www.iphonic.tv/iphone_video_camera_demo.jpg Vodafone http://i.ehow.com/images/GlobalPhoto/Articles/4861892/vodaphonecameraphone-main_Full.jpg Flip Camcorder http://store.theflip.com/dat/prodimgs/U2120W_01.jpg Except for these images, this presentation is licensed under a Creative Commons Attribution-Noncommercial-ShareAlike 3.0 License. (cc) 2009 MatthewStringer.com New Media Productions Some rights reserved. matthewstringer.com twitter.com/matthewstringer youtube.com/matthewstringer blog: nerdacumen.com

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The Emerging Market for Pocketmedia Storytelling in the Developing World

by Matthew Stringer on Dec 05, 2009

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The Emerging Market for Pocketmedia Storytelling in the Developing World — Presentation Transcript