The Emerging Market for Pocketmedia Storytelling in the Developing World

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Presentation prepared for Anita Crofts Emerging Markets in Digital Media course at the University of Washington's Master of Communication in Digital Media Program.

Fall 2009 quarter.

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The Emerging Market for Pocketmedia Storytelling in the Developing World

  1. 1. The Emerging Market for Pocketmedia Storytelling in the Developing World Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA By Matthew Stringer – Graduate Student New Media Producer & Social Media Strategist 5 December 2009
  2. 2. Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Gaza Mom
  3. 3. Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA
  4. 4. Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA <ul><li>Mobile and handheld devices that fit in your pocket
  5. 5. Capture audio, video, images
  6. 6. Storytelling using pocketmedia content to communicate message
  7. 7. Content is social, shared on-line
  8. 8. Inexpensive compared to prior methods </li></ul>What is pocketmedia?
  9. 9. Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA <ul><li>Mobile phones flooding the earth
  10. 10. More devices with pocketmedia functionality
  11. 11. Developing nations' “first screen” is mobile device
  12. 12. Desire to capture and share news
  13. 13. Opportunity to position pocketmedia devices as means of entering global information economy </li></ul>Emerging markets for pocketmedia
  14. 14. Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Nations and Examples
  15. 15. Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Guinea Rapes – October 2009
  16. 16. Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Pocketmedia + Social Media = Improved HDI
  17. 17. Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA
  18. 18. Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Not everything is conflict, strife, and unrest...
  19. 19. Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Thank you!
  20. 20. Emerging Markets in Digital Media – Fall 2009 Anita Crofts, Professor University of Washington's Master of Communication in Digital Media Seattle, WA, USA Image Credits: Gaza Mom http://a3.twimg.com/profile_images/285913955/Laila_cropped.jpg iPhone http://www.iphonic.tv/iphone_video_camera_demo.jpg Vodafone http://i.ehow.com/images/GlobalPhoto/Articles/4861892/vodaphonecameraphone-main_Full.jpg Flip Camcorder http://store.theflip.com/dat/prodimgs/U2120W_01.jpg Except for these images, this presentation is licensed under a Creative Commons Attribution-Noncommercial-ShareAlike 3.0 License. (cc) 2009 MatthewStringer.com New Media Productions Some rights reserved. matthewstringer.com twitter.com/matthewstringer youtube.com/matthewstringer blog: nerdacumen.com

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